Marketing Massage: From First Job to Dream Practice 2nd Edition
Monica Roseberry
ISBN-13: 9781418032142 | ISBN-10: 141803214X
© 2007 | Published |  480  Pages
Previous Editions: 9781562537463

Binding Format:

Paperback
US $54.95
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A practical, step-by-step guide to success for massage therapists and bodyworkers, Marketing Massage distills information drawn from hundreds of interviews with massage school owners, teachers, employers, practitioners, students, and the general public that addresses the marketing needs of virtually every type of massage practitioner, from first-time job seeker to experienced therapist. For professionals starting or growing a private practice or business, this book offers a wealth of information, including the fundamental attributes, skills, and tools necessary to attract get and keep clients. From the basics of professionalism and essential marketing tools to sophisticated marketing projects geared toward a select clientele, Marketing Massage provides the knowledge necessary to start and maintain a successful career in massage and bodywork.



  • Section I: MARKETING YOURSELF TO AN EMPLOYER.
    Chapter 1. Marketing Yourself With a Resume.
    Chapter 2. Marketing Yourself in an Interview.
    Section II: MARKETING TO BUILD YOUR DREAM PRACTICE BARE BONES ATTRIBUTES, SKILLS, AND TOOLS.
    Chapter 3. Marketing Attributes.
    Chapter 4. Skills at the Soul of Success.
    Chapter 5. The Only Marketing Tools You Really Need.
    Section III: MUSCLE MARKETING: REACHING, REBOOKING, AND REFERRALS.
    Chapter 6. Reaching Skills.
    Chapter 7. Reaching Tools.
    Chapter 8. Rebooking Skills and Tools.
    Chapter 9. Referral Skills and Tools.
    Conclusion.
    Glossary.
    Resources.

    • Effective low- and no-cost marketing methods that build practices quickly
    • Organized in three key sections: getting a job, starting a practice, and growing a practice
    • Real-life scenarios that illustrate key points in a practical and memorable way
    • Marketing tools and techniques useful to job candidates, beginning practitioners, and experienced therapists
    • Expanded and updated visual aids, including examples of successful business cards, flyers, postcards, letters, and other promotional materials
    • Two new chapters on resume writing, interviewing, and hiring issues
    • New pedagogical features including chapter summaries, self-tests, glossary, and action plans that provide clear direction for applying ideas and strategies
    • Updated interactive activities, and written exercises on workbook-like pages
For more information about these supplements, or to obtain them, contact your Learning Consultant

  • Monica Roseberry, MA, CMT, is a well-known speaker, educator, and international bestselling author, and has been a massage therapist in the San Francisco Bay Area since 1984. She has trained thousands of massage students and has lectured in Europe, Asia, and North America. Ms. Roseberry has written for numerous massage and spa journals, including Massage Magazine, Massage Therapy Journal, and Pulse, the journal for the International Spa Association. Monica is also the primary massage author for The Body Shop, International. She has served as an Item Writer for the National Certification Exam for Therapeutic Massage and Bodywork, and as the National Supervisor of Elections for the American Massage Therapy Association. She holds a Master of Arts in Kinesiology, and lives in Walnut Creek, California.