China’s publishing industry has experienced vigorous development over the past few years. In 2004, the total publication value (based on list price) exceeded RMB 100 billion in addition to the huge advertising revenue of newspapers and periodicals, as well as the value-added of printing and other related segments. This has further enhanced the dominant position of publishing within the entire culture industry.
This industry report aims to present the reader with a comprehensive picture of China’s publishing industry from 2003 through 2006. It provides accurate, comparable data, as well as objective, insightful investigations using proven methods of industrial economics. These data and investigations will offer a significant guide for China’s planning and development of its publishing industry in the 21st century.