21st Century Business Series: Entrepreneurship, International Edition 2nd Edition
Cynthia L. Greene
ISBN-13: 9780538494236 | ISBN-10: 0538494239
© 2011 | Published |  192  Pages

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Paperback
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The 21ST CENTURY BUSINESS SERIES, 2e, International Edition is an innovative instructional program providing instructors with the greatest flexibility to deliver business content using a modular format. Instructors can create their own business courses by combining several Learner Guides in the Series to form one-semester or two-semester courses. The individual Learner Guides can also be used as enhancements to more traditional business courses or to tailor new courses to meet emerging needs.
The design and content of each Learner Guide in the 21ST CENTURY BUSINESS SERIES, 2e, International Edition is engaging yet easy for students to use. The content focuses on providing opportunities for applying 21st skills while enabling innovative learning methods that integrate the use of supportive technology and creative problem solving approaches in today's business world.
The ENTREPRENEURSHIP LEARNER GUIDE, International Edition covers today's most relevant business topics including the role of entrepreneurship in the global economic recovery. Information on marketing functions to reflect the latest Marketing Standards identified by the Marketing Education Resource Center is included as well as topical data on how to conduct research and the important value of research as a part of entrepreneurship.



  • 1. SHOULD YOU BECOME AN ENTREPRENEUR?
    Entrepreneurs and the U.S. Economy. Is Entrepreneurship Right for You? Identify Opportunities.
    2. DEVELOP A BUSINESS PLAN.
    Why Do You Need a Business Plan? What Goes Into a Business Plan? Create an Effective Business Plan.
    3. SELECT A TYPE OF OWNERSHIP.
    An Existing Business. A Franchise or a New Business. The Legal Form of Your Business.
    4. MARKET YOUR BUSINESS.
    The Value of Research. How to Do Research. Identify Competition. The Marketing Mix. Promotion and Goals.
    5. HIRE AND MANAGE A STAFF.
    Hire Employees. Create a Compensation Package. Manage Your Staff.
    6. FINANCE, PROTECT, AND INSURE YOUR BUSINESS.
    Make a Financial Plan. Obtain Financing. Theft Proof and Insure Your Business.

      • NET Bookmarks – an engaging feature that provides chapter-related activities for students to complete using information found on the Internet.
      • Career information in each respective area including green industry jobs and areas that fall under the 16 Career Clusters.
      • Relevant information on working in a global business environment.
      • A Teamwork feature focusing on the importance of teamwork in today’s business environment.
      • Information on technical innovation and how it affects the business world.
      • An Ethical Dilemma question at the end of each chapter assessment allowing students to figure out how to handle many situations that arise in today's business landscape.
    For more information about these supplements, or to obtain them, contact your Learning Consultant

    • ExamView®: 21st Century Business, 2nd
      ISBN-10: 053874068X | ISBN-13:9780538740685
      List Price = 291.95
      Create quizzes, study guides, and tests easily and quickly with ExamView – a computerized testing tool that allows you to create paper and online tests.
      Instructor's Resource CD-ROM: 21st Century Business
      ISBN-10: 0538740698 | ISBN-13:9780538740692
      List Price = 277.95
      Includes PowerPoints, Lesson Plans, and other valuable teaching tools.


    • Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.