The Art of Floral Design 3rd Edition
Norah T. Hunter
ISBN-13: 9781418063030 | ISBN-10: 1418063037
© 2013 | Published |  608  Pages
Previous Editions: 9780827386273

Binding Format:

Hardback
US $384.95
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Newly expanded and updated, the 3rd Edition of THE ART OF FLORAL DESIGN introduces the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. The book balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, as well as techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares readers for 21st century careers with industry-specific discussions about distribution channels, marketing, advertising, finance, business practices, and labor issues. Instructors save time with the available PowerPoint® slides, interactive classroom activities, and a full-color image library.



  • Introduction.
    1. Harvest and Distribution.
    2. Flower Retailing.
    3. Careers and Continuing Education.
    4. Nomenclature.
    5. Postharvest Physiology.
    6. Care and Handling.
    7. Design, Style, Harmony, and Unity.
    8. Color.
    9. Balance, Proportion and Scale.
    10. Focal Point and Rhythm.
    11. Line, Form, Space and Depth.
    12. Texture and Fragrance.
    13. Tools, Containers, and the Mechanics of Arrangement.
    14. Flower and Foliage Forms.
    15. Shapes of Floral Arrangements.
    16. Special Occasion and Holidays.
    17. Flowers to Wear.
    18. Everlasting Designs.
    19. A History of Floral Design.
    20. Oriental Style of Design.
    21. Contemporary Style and Technique.
    22. Wedding Flowers.
    23. Sympathy Flowers.
    24. Flowers.
    25. Foliages.
    Glossary.
    Bibliography.
    Index.

    • Essential Visual Learning: The richly illustrated, full-color format gives readers the visual framework necessary for learning floral design.
    • Quick Reference Section: A fast, easy-to-use reference, this extensive section lists flowers and foliage alphabetically by botanical name, and depicts a full-cut stem of each plant or flower.
    • Clear, Accessible Descriptions: THE ART OF FLORAL DESIGN, 3rd Edition delivers information in a student-friendly style, and includes a complete, back-of-the-book glossary of new and familiar terms.
    • Many Arrangement Styles: From the classics to emerging trends, THE ART OF FLORAL DESIGN, 3rd Edition covers a wide range of floral design styles, giving readers access to a broad spectrum of arrangement possibilities.
    • Helpful Learning Features: Learning objectives and highlighted key terms help readers focus on important material in the readings, while review questions and chapter summaries improve retention. Key terms may also be found in the glossary for easy reference.
    • All-New, Time-Saving Supplements: Available with the book, the complete ancillary package includes an Instructor’s Manual, ClassMaster with ExamView test bank, PowerPoint slides, Image Library, and a Classroom Interactivity CD-ROM.
    • Revised and Reorganized Content: Additional content and streamlined organization presents floral design history and techniques in a common-sense, easily understood format.
    • Explosive Color: Bursting with four-color illustrations, new photographs, and extensive artwork, THE ART OF FLORAL DESIGN, 3RD Edition reflects the true aesthetic quality of floral design today.
    • Business Fundamentals: Preparing for a successful career in floral design includes knowing the business-related aspects of running a shop, and THE ART OF FLORAL DESIGN, 3rd Edition gives readers the essentials with coverage of distribution, advertising, finance, labor, and more.
  • “Comprehensive coverage of material, well-written illustrations.”

For more information about these supplements, or to obtain them, contact your Learning Consultant

  • The Floral Artist's Guide
    ISBN-10: 0766815722 | ISBN-13:9780766815728
    List Price = 172.95
    This comprehensive resource serves as a pictorial guide to over 500 different types of cut flowers, foliage, and dried materials for all levels of floral designers. It offers a complete guide to the botanical and common names, pronunciation, family name and related flowers, colors and availability, and the unique properties of each flower. This valuable guide includes information from such sources as the Holland Flower Council, California Cut Flower Commission, and the Society of American Florists. A searchable CD-ROM is included with this resource allowing the user to easily find and sort on multiple fields to make flower arranging and design an easy process. This beautiful, full-color flower guide is sure to inspire creativity.
    Floral Design CD-ROM - Stand Alone Version
    ISBN-10: 0766840433 | ISBN-13:9780766840430
    List Price = 195.95
    At last - technology resource that truly integrates raw materials and design theory! The Floral Design CD-ROM is a powerful study and reference tool for students, instructors, and professionals alike. Beautifully designed and easy to use, this software offers a wealth of images and information to increase the user's understanding of flowers and foliages. Users can search by numerous criteria - botanical names, common names, design use, color, vase life, availability, horticultural zones, and more - to learn about the plants themselves as well as how they fit into the professional floral design process and the horticulture industry. Professionals, instructors and students will appreciate the full-color images, in-depth information, audio pronunciations, and glossary that work together to reinforce classroom instruction and aid in the creation of exciting floral designs.
    Handbook of Flowers, Foliage and Creative Design
    ISBN-10: 0827386214 | ISBN-13:9780827386211
    List Price = 128.95
    Handbook of Flowers, Foliage, and Creative Design is a handy bench reference for floral designers. As an addendum to The Art of Floral Design, 2E, this handbook provides easy access to basic information, as well as step-by-step floral arrangement instructions and a flower and foliage identification section. A glossary provides users with an excellent reference of technical terminology used within the industry.
    Instructor's Manual for Hunter's The Art of Floral Design, 3rd
    ISBN-10: 1418063045 | ISBN-13:9781418063047
    List Price = 28.95
    The instructor’s Manual serves as an instructional resource and provides teaching tips or guidelines, essay questions, answers to review and test questions, key objectives, glossary, appendices and exercises for content reinforcement.
    ClassMater for Hunter's The Art of Floral Design, 3rd
    ISBN-10: 1418063053 | ISBN-13:9781418063054
    List Price = 336.95
    The ClassMaster CD-ROM includes 300 PowerPoint® slides based on the book’s content, complete text of the instructor’s guide, a 1000-question ExamView test bank, and an image library featuring photographs and illustrations from the book.
    Classroom Interactivity for Hunter's The Art of Floral Design, 3rd
    ISBN-10: 1418063061 | ISBN-13:9781418063061
    List Price = 99.95
    The Classroom Interactivity CD-ROM includes 4 games for classroom use and is based on the 1000-question ExamView test bank and ClassMaster content.