Successful Event Management, A Practical Handbook 4th Edition
Anton Shone | Bryn Parry
ISBN-13: 9781408066638 | ISBN-10: 1408066637
© 2013 | Published |  320  Pages

Binding Format:

US $69.75
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Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events.

Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies.

The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa.

Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.

  • TBC

    List of figures.
    List of case studies.
    Forms for the new event organizer.
    1. An introduction to events.
    2. The market demand for events.
    3. The events business: supply and suppliers.
    4. Social, economic, political and developmental implications.
    5. Making a start and planning the event.
    6. Financial management and the budget.
    7. Event logistics.
    8. Marketing and public relations for events.
    9. Risk management and legalities.
    10. Event project management and set-up issues.
    11. The organization manager and the team: during the event.
    12. Closedown, evaluation and legacies.

    • Each chapter starts with Aims and concludes with Summaries to reinforcing learning.
    • Includes numerous practical template forms that can assist in the organizing of events including pilot questionnaires, venue finding checklists and financial, marketing, project management and human resources forms.
    • Numerous cases provide real life examples of theory put into practice which reinforce the principles outlined in the main text.
    • Each Case includes Review Questions that enable the reader to test their knowledge and can also be used for group discussion.
    • A thoughtfully illustrated four-colour text which enhances the learning experience.
    • The glossary and a directory of organizations provide additional theoretical and practical guidance and advice.
    • Comprehensive references at the end of each chapter allow the reader to explore the subject further and provide a starting point for projects and assignments.
    • Extended International coverage to enable readers to experience Event Management from a wider perspective.
    • Successful Event Management, 4e now comes packaged with CourseMate - a new, powerful and interactive digital platform including video case studies, podcasts and e-lecturers for learners and tutor engagement tracker enabling learners’ progress and understanding to be monitored.
For more information about these supplements, or to obtain them, contact your Learning Consultant