Framed around the concept of culture, CULTURE COUNTS, 3rd Edition uses ethnographic storytelling to draw students into the material and teach valuable critical thinking skills. The text focuses on how culture directs and explains peoples' behavior, thereby helping students understand the world today as well as how humans can solve problems and effect positive change. Using an authoritative yet conversational voice, the authors emphasize contemporary issues, the impact of globalization, equalities and inequalities, cross-cultural comparisons, and American culture. Chapter-opening and -closing stories illustrate that culture matters in driving and shaping human behavior, and that culture is a dynamic concept that interrelates various cultural systems in adaptive (or maladaptive) ways. Updated and refined throughout, this edition includes new ethnographic stories, new cases for critical analysis, a new chapter on anthropology and the arts, and more.