A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Trusted and respected among business communication instructors, this edition also offers breakthrough digital resources versions, including MindTap, and digital resources, such as Aplia, and Write Experience. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader − abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format − continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manage their courses.