CTE Business with CB VitalSource eBook 12th Edition
William M. Pride | Robert J. Hughes | Jack R. Kapoor
ISBN-13: 9789814601542 | ISBN-10: 9814601543
© 2014 | Published |  464  Pages

Binding Format:

Paperback/Softcover Book/Jrnal
Cengage Technology Edition combines a full ebook or digital solutions package with each print edition. Use this new hybrid edition for maximum flexibility and benefits.
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Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only.

CB VitalSource eBook – The ultimate eBook experience has arrived! Easily access our eBooks with features that will improve your reading experience, and tools to help you take notes and organize your studies.

Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the entire supplemental package has been revised so it is the most accessible and instructor and student friendly in the market.



  • PART I: THE ENVIRONMENT OF BUSINESS.
    1. Exploring the World of Business and Economics.
    2. Being Ethical and Socially Responsible.
    3. Exploring Global Business.
    PART II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
    4. Choosing a Form of Business Ownership.
    5. Small Business, Entrepreneurship, and Franchises.
    PART III: MANAGEMENT AND ORGANIZATION.
    6. Understanding the Management Process.
    7. Creating a Flexible Organization.
    8. Producing Quality Goods and Services.
    PART IV: HUMAN RESOURCES.
    9. Attracting and Retaining the Best Employees.
    10. Motivating and Satisfying Employees and Teams.
    11. Enhancing Union-Management Relations.
    PART V: MARKETING.
    12. Building Customer Relationships Through Effective Marketing.
    13. Creating and Pricing Products that Satisfy Customers.
    14. Wholesaling, Retailing, and Physical Distribution.
    15. Developing Integrated Marketing Communications.
    PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.
    16. Social Media and e-Business.
    17. Using Management Information Systems and Accounting Information.
    PART VII: FINANCE AND INVESTMENT.
    18. Understanding Money, Banking, and Credit.
    19. Mastering Financial Management.
    20. Understanding Personal Finances and Investments.

    • The theme of success is highlighted throughout the text to give students an insight into best practices for attaining business and career goals.
    • The text provides a comprehensive and up-to-date look at all facets of business, from the basics of economics, the importance of ethics and social responsibility, and global business, through forms of business, entrepreneurship and small business, and ultimately through the fundamentals of management, marketing, information systems, and finance.
    • The Building Skills for Career Success feature focuses on skills students can learn and use right now and includes 5 different types of exercises: Social Networking, Journaling for Success, Developing Critical Thinking Skills, Building Team Skills, and Researching Different Careers.
    • The end-of-part continuing video case allows students to explore how day-to-day business operations at Graeter’s Ice Cream bring text concepts to life. The Building a Business Plan project walks students step-by-step through the preparation of a real Business Plan.
    • Three appendixes are also available online: "Careers in Business," "Risk Management and Insurance," and Business Law, Regulation, and Taxation."
    • Completely new, in-depth coverage of social media has been included within the chapter on e-business.
    • Accounting coverage has been streamlined for the introductory business student and covered together with the topic of management information systems.
    • Each chapter has been thoroughly updated to provide the most recent data and examples. New topics include the current status of the economic crisis, new information about the national debt, the latest news in social media, the flourishing app world, competing in the global environment today, the latest productivity trends and lean manufacturing, and new coverage of the Dodd-Frank Wall Street Reform and Consumer Protection Act, among many others.
    • Each chapter now includes a social media exercise within the "Building Skills for Career Success" section.
    • Two new Personal Apps features within each chapter provide student-centered examples to illustrate main text concepts.
    • All "Inside Business" cases are new to this edition and introduce the theme of each chapter by focusing on real-world companies such as Zynga, Chobani, PricewaterhouseCoopers, Umpqua Bank, and Linked In.
    • All boxed features are new but continue to emphasize the theme of success: Going for Success, Career Success. Entrepreneurial Success, and Ethical Success or Failure?
    • New end-of-chapter cases and video cases cover well-known companies and contemporary situations.
For more information about these supplements, or to obtain them, contact your Learning Consultant

  • IM & VIDEO GUIDE T/A BUSINESS(INTERNAL-ONLY. ON IRCD ONLY)
    ISBN-10: 1133936636 | ISBN-13:9781133936633
    List Price = 14.95
    Completely revised and updated, this one-stop resource for instructors includes: A special section that contains helpful advice for teaching the Introduction to Business course; A transition guide for each chapter located within each chapter, where it is easy to find and use; A quick reference guide that details all packaged features for the chapter and where they can be found (in text or online); A comprehensive lecture outline that includes key figures from the text, additional examples, teaching tips, discussion starters, debate issues, suggested questions corresponding to boxed inserts, and interesting quotes the instructor can use to make lectures and classroom time more effective. Suggested answers for review questions, discussion questions, and case problems. A unique section of homework and in-class activities that provide innovative opportunities for collaborative experiential learning. Step-by-step instructions, time estimates, handouts, and other teaching aids are also available for quick and easy course preparation.
    Instructor’s Resource CD-ROM for Pride’s Business, 12th
    ISBN-10: 1133937071 | ISBN-13:9781133937074
    List Price = 193.95
    This instructor’s CD provides a variety of teaching resources in electronic format, allowing for easy customization to meet specific instructional needs. Files include Comprehensive PowerPoint slides, Word files from the Instructor’s Resource Manual and test bank, among other teaching tools. The ExamView electronic testbank provides instructors with all the tools they need to create, author/edit, customize, and deliver multiple types of tests. Instructors can import questions directly from the test bank, create their own questions, or edit existing questions.
    Video for Pride's Business, 12th
    ISBN-10: 1133945910 | ISBN-13:9781133945918
    List Price = 208.95
    Three types of video resources are available to support the Twelfth Edition. Short scenarios about a fictitious but very realistic fledgling company, Urban Farmz, serve as excellent lecture launchers for each chapter. These short clips present a fun cast of characters who provide interesting and amusing introductions to the chapter topics. Chapter Video Cases highlight the challenges faced by a wide variety of businesses. While these cases correlate to the in-text end-of-chapter video cases, they can also stand-alone for optimum flexibility. End-of-part videos correlate to the Running a Business continuing case (Graeter's Ice Cream) that appears in the text.
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    ISBN-10: 1285060393 | ISBN-13:9781285060392
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    WebTutor™ on WebCT™ with eBook on Gateway Instant Access Code for Pride’s Business
    ISBN-10: 1285059190 | ISBN-13:9781285059198
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    ISBN-10: 1285059239 | ISBN-13:9781285059235
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    ISBN-10: 1285059573 | ISBN-13:9781285059570
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    ISBN-10: 128505931X | ISBN-13:9781285059310
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    CengageNOW is an Online Teaching and Learning Resource that provides all of your teaching and learning resources in one intuitive program organized around the essential activities you perform for class – lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. CengageNOW provides students access to an integrated eBook, comprehensive database for research and up-to-date company and industry intelligence, PowerPoint slides, videos, audio summaries, digital flashcards, games, eLectures, interactive decision making scenarios, interactive exhibits, and more to help them get the most out of your course. CengageNOW's flexible assignment and grade book options provides you more control while saving you valuable time in planning and managing your course assignments. CengageNOW allows you to reinforce comprehension and efficiently test and automatically grade assignments with reports that correspond to AACSB and Bloom's Taxonomy standards. CengageNOW Personalized Study, a diagnostic tool (featuring a chapter specific Pre-test, Study Plan, and Post-test), empowers students to master concepts, prepare for exams, and be more involved in class. It's easy to assign and have results automatically post to your grade book. Results to Personalized Study provide immediate and ongoing feedback regarding what students are mastering and what they're not – to both you and the student. For more information, visit cengage.com/coursemaster.
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  • William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

    Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

    Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India.

    Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.