Tourism 4th Edition
Stephen J. Page | Joanne Connell
ISBN-13: 9781408088432 | ISBN-10: 1408088436
© 2014 | Published |  515  Pages

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Paperback/Softcover Book/Jrnal
US $81.5
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Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to tourism for students across all levels, serving as a point of reference throughout their course.



  • Part 1 Understanding tourism
    1. Introduction to tourism: themes, concepts and issues
    2. The evolution and development of tourism
    3. Understanding tourism demand
    4. Understanding the tourist as a consumer

    Part 2 Understanding the tourism industry
    5. Understanding and managing tourism supply: an introductory framework
    6. Information communication technologies and e-tourism
    7. Travel intermediaries: tour operators and travel agents
    8. Transporting the tourist
    9. Visitor attractions
    10. Tourism accommodation and hospitality services

    Part 3 Managing tourist operations and communicating with the visitor
    11 Human resource management in tourism
    12. Tourism and entrepreneurship
    13. The role of the public sector in tourism
    14. Marketing tourism
    15. Marketing tourism destinations

    Part 4 The impact of tourism
    16. Economic impacts
    17. Social and cultural impacts
    18. Environmental impacts
    19. The challenge of sustainability

    Part 5 Trends and themes in the use of tourist resources
    20. Urban tourism
    21. Rural tourism
    22. Coastal and resort tourism
    23. Tourism in the less developed world

    Part 6 Managing tourism activities
    24. Planning and managing the tourist experience
    25. Tourist health and safety: global challenges for tourism
    26. Event tourism
    27. The future of tourism

    • Updated real-world insights such as: the growth of tourism in the BRIC countries, new forms of tourism: medical tourism, safety and security and cruise lines, the evolution of the Chinese hotel industry since 1980, re-thinking tourism accommodation: The multi-ownership model, Bhutan: A sustainable route to tourism development, other aspects of niche tourism such as the Winter Festival concept.
    • A greater emphasis on e-Tourism, including the implications of social networking.
    • Major developments in the field of tourism and sustainability.
    • All the statistical data in the book have been updated.
    • "'Not so much a textbook but a complete guide to the fundamentals of tourism management. I for one will continue to recommend this book to my students as I have not seen a better and more comprehensive text on the market." Paul Fidgeon, MA Course Leader, University of West London

    For more information about these supplements, or to obtain them, contact your Learning Consultant

    • Stephen J. Page is Professor and Deputy Dean (Research), School of Tourism, Bournemouth University, UK. He is the Associate Editor of the journal Tourism Management and the author and editor of 36 books on tourism, leisure and events.

      Joanne Connell is Senior Lecturer in Tourism Management, University of Exeter Business School and the author and editor of 10 books on tourism, leisure and events.