Business 1st Edition
William M. Pride | Robert J. Hughes | Jack R. Kapoor
ISBN-13: 9781473704763 | ISBN-10: 1473704766
© 2014 | Published |  672  Pages

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Paperback/Softcover Book/Jrnal
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Written by authors with an extensive track record in teaching business, the Europe, Middle East and Africa Edition of this bestselling volume features an up-to-date and comprehensive survey of the functional areas of business, including management, human resources, marketing, accounting, finance and investment. Brimming with real examples that address ethics and social responsibility, sustainable practice, small business and entrepreneurship, global issues, and the increasing role of social media, this landmark text provides an engaging and authoritative introduction to business.



  • Part 1: The Business Environment
    1. Introduction to Business
    2. Responsible Business
    3. Global Business
    Part 2: Business Ownership and Entrepreneurship
    4. Types of Business Ownership
    5. Small Business, Entrepreneurship, and Franchises
    Part 3: Management and Organisation
    6. Leadership and Managing a Business
    7. Flexibility Within the Organisation
    8. Products and Services
    Part 4: Human Resources
    9. Recruitment and Retaining the Best Employees
    10. Employee Motivation and Team Building
    Part 5: Marketing, Social Media and E-Business
    11. The Marketing Concept
    12. Product Development and Pricing Strategies
    13. Marketing Channels
    14. Marketing Communications
    15. Social Media and E-Business
    Part 6: Accounting, Finance and Investment
    16. Introduction to Management Accounting
    17. Money and the Banking System
    18. Financial Management
    19. Personal Finances and Investments

    • An accessible and lively writing style, coupled with a logically-presented structure, specifically tailored to typical courses.
    • The theme of success is highlighted throughout to give students an insight into best practices for attaining business and career goals.
    • The text provides a comprehensive and up-to-date look at all facets of business, from the basics of economics and global business, through forms of business, entrepreneurship and small business, and ultimately through the fundamentals of management, marketing, information systems, and finance.
    • A focus on responsible, sustainable business and ethical practice.
    • Learning outcomes and chapter summaries clearly lay out the themes to be addressed and then review the coverage respectively.
    • Case studies, feature boxes and main chapter text are packed throughout with real world examples from companies and individuals across the globe, putting the theories into practice.
    • End of chapter exercises challenge you and enhance understanding of the principles covered.
    • A broader look at business today and historic considerations from a truly international perspective.
    • New sections on The European Central Bank and Eurosystem, The Bank of England, The South African Reserve Bank and an introduction to the concept of Islamic finance.
    • A plethora of new case studies featuring a range of companies and technological developments spanning the world, including ambush marketing, green issues and the commercial potential of social media.
    • Exercise questions developed especially for this edition.
    • Fully updated to incorporate new developments in business.
    • Considerably enhanced coverage of material, legislation and cultural viewpoints from the U.K., Europe, the Middle East and Africa.
For more information about these supplements, or to obtain them, contact your Learning Consultant

  • William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

    Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

    Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India.

    Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.