A trusted market leader, Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 10e presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package that includes the authoritative text, practice activities, a self-teaching grammar and mechanics handbook at the back of the text, and a digital solution with MindTap™ that integrates popular resources like Aplia™, Write Experience, and YouSeeU™ around the text content.
This edition offers extraordinary print and digital exercises designed to help students with outdated or inadequate language skills build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and encourage students to apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Redesigned, updated model documents and extensively updated exercises and activities introduce students to the latest business communication practices.
The latest edition of this award-winning text features complete coverage of social media and digital communication in every chapter. The innovative digital resources of MindTap™ make teaching and learning business communication easier and more enjoyable. MindTap includes Aplia™ assignments for automatically graded questions on content and grammar, Write Experience for automatically grading writing assessment, and YouSeeU™ to facilitate oral communication activities through digital video.