CB 8th Edition
Barry J. Babin | Eric Harris
CB7 7th Edition
Barry J. Babin | Eric Harris
ISBN-13: 9781305403222 | ISBN-10: 1305403223
© 2016 | Published |  400  Pages
Previous Editions: 9781285189475

Binding Format:

Paperback/Softcover Book/Jrnal
US $79.95
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Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.



  • 1. What is CB and Why Should I Care?
    2. Value and Consumer Behavior Value.
    3. Consumer Learning Starts Here: Perception.
    4. Comprehension, Memory and Cognitive Learning.
    5. Motivation and Emotion: Driving Consumer Behavior.
    6. Personality, Lifestyles and the Self-Concept.
    7. Attitudes and Attitude Change.
    8. Group and Interpersonal Influence.
    9. Consumer Culture.
    10. Microcultures.
    11. Consumer in Situations.
    12. Decision Making I: Need Recognition and Search.
    13. Decision Making II: Alternative Evaluation and Choice.
    14. Consumption to Satisfaction.
    15. Consumer Relationships.
    16. Consumer and Marketing Misbehavior.

    • Every 4LTR Press solution comes with Enhanced CourseMate, the interactive digital component that offers a full suite of unique learning tools that appeal to different learning styles. Quizzes, audio downloads, video podcasts, and more are only a click away.
    • All of the content and resources you expect with a supplements package that is second to none including instructors manual, PowerPoint slides, testbanks, and more.
    • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution (CourseMate), and an eBook all of which were directly influenced from student focus groups and surveys, and from interviews with students that had taken or were currently enrolled in a Consumer Behavior course.
    • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.
    • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class preparation.
    • Instructor Prep Cards at the back of the Instructor's Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.
    • Overhaul of exhibits are featured throughout the text; stats and figures are updated.
    • Updated and changed box features include current topics that are being discussed in Consumer Behavior and related fields.
    • Updated images are included throughout the text; 40 percent or more of the photos have changed within each chapter.
    • Enhanced CourseMate allow you to track the progress of students and compare/contrast students' performance in class.
    • New trackable activities within Enhanced CourseMate include Drag and Drops, Fill-in-the-blanks, and Media Quizzes.
  • "I find the applied examples, videos and support materials very useful. CB covers the key theories, ideas and practices that I want to cover in my consumer behavior class."

For more information about these supplements, or to obtain them, contact your Learning Consultant

  • CourseMate, 1 term (6 months) Instant Access for Babin/Harris' CB 7
    ISBN-10: 1305403282 | ISBN-13:9781305403284
    List Price = 79.95
    CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook.
    Cengage Learning Testing, powered by Cognero® Instant Access for Babin/Harris' CB 7
    ISBN-10: 1305500318 | ISBN-13:9781305500310
    List Price = 51.00
    Cengage Learning Testing powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.
    Instructor's Website for Babin/Harris' CB 7
    ISBN-10: 1305501047 | ISBN-13:9781305501041
    List Price = 79.95


  • Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others.

    Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science’s Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH.

    Babin’s research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom.

    Dr. Eric Harris is Chair and Associate Professor in the Department of Management and Marketing at Pittsburg State University in Kansas. He holds BBA and MBA degrees from Pittsburg State University and a PhD from Oklahoma State University. Dr. Harris’s professional and consulting experiences include work in sales management, healthcare marketing, and customer satisfaction assessment. He is actively engaged in research and has been published in the Journal of the Academy of Marketing Science, the Journal of Advertising, Psychology and Marketing, the Journal of Business Research, the Journal of Business and Psychology, the Journal of Personal Selling & Sales Management, and others. Dr. Harris also serves on the editorial review boards for the Journal of Business Research, the Journal of Marketing Theory and Practice, the Journal of Services Marketing, and Services Marketing Quarterly. He is Consulting Editor for the Journal of Managerial Issues and with Dr. Babin has coauthored a chapter in the Wiley International Encyclopedia of Marketing. Dr. Harris’s research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation, and sales force goal orientations. He is affiliated with a number of professional associations, including the American Marketing Association, Academy of Marketing Science, Society of Marketing Advances, and Association of Collegiate Marketing Educators.