Essentials of Business Communication: An Asia Edition 3rd Edition
Mary Ellen Guffey | Bertha Du-Babcock | Dana Loewy
ISBN-13: 9789814687102 | ISBN-10: 9814687103
© 2016 | Published |  592  Pages

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Paperback/Softcover Book/Jrnal
US $119.95
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Students might find it a challenge to orientate themselves to the working world. In Essentials of Business Communication, An Asia Edition this book serves to bridge that gap with useful learning tools provided in the book and local examples that will be relevant to the Asian student. From detailed grammar/mechanics exercises to resources like the communication workshop to promote career skills, your learning experience will be meaningful and engaging. Students will also be trained to become an effective communicator in today’s wired and mobile workplace.



  • About the Authors
    Acknowledgements
    Unit 1 Workplace Communication Today
    1. Communication Skills as Career Filters
    Unit 2 The Business Writing Process
    2. Planning Business Messages
    3. Composing business Messages
    4. Revising Business Messages
    Unit 3 Communicating at Work
    5. Electronic Messages and Digital Media
    6. Positive Messages
    7. Negative Messages
    8. Persuasive Messages
    Unit 4 Reports and Proposals
    9. Business Plans and Proposals
    10. Informal Reports
    11. Writing Formal Business Reports
    UNIT 5 Professionalism, Teamwork, Meetings and Speaking Skills
    12. Professionalism at Work: Business Etiquette, Ethics, Teamwork and Meetings
    13. Business Presentations
    UNIT 6 Employment Communication
    14. The Job Search, Résumés and Cover Letters
    15. Interviewing and Following Up
    UNIT 7 Analyzing Ethical Situations in Business Communication
    16. Ethics in Business Communication
    Integrative Cases
    Appendixes
    Grammar/Mechanics Handbook

    • This book helps to reinforce basic communication and writing skills in different business settings. Students will find useful tips to be proficient in both written and oral communication, and be better prepared for the working world.
    • Improve your proficiency and enrich your learning with features like Flashcards that help you memorize glossary terms and The Personal Language Trainer which will boost your grammar skills.
    • Interactive group exercises at the end of chapters to facilitate and enhance your overall learning experience.
    • The Premium Web site provides you with invaluable resources to help you excel in this course and develop workplace communication skills.
    • This edition also features a new chapter on writing business plans and proposals.
For more information about these supplements, or to obtain them, contact your Learning Consultant

  • IAC PWS 2-SEM ESSENTIALS OF BUSINESS COMMUNICATION: AN ASIA EDITION
    ISBN-10: 981468712X | ISBN-13:9789814687126
    List Price = 53.95
    PAC PWS 2-SEM ESSENTIALS OF BUSINESS COMMUNICATION: AN ASIA EDITION
    ISBN-10: 9814687138 | ISBN-13:9789814687133
    List Price = 0.00
    IAC CNOW 2-SEM ESSENTIALS OF BUSINESS COMMUNICATION: AN ASIA EDITION
    ISBN-10: 9814687154 | ISBN-13:9789814687157
    List Price = 53.95
    PAC CNOW 2-SEM ESSENTIALS OF BUSINESS COMMUNICATION: AN ASIA EDITION
    ISBN-10: 9814687162 | ISBN-13:9789814687164
    List Price = 53.95

  • IAC CNOW 2-SEM ESSENTIALS OF BUSINESS COMMUNICATION: AN ASIA EDITION
    ISBN-10: 9814687154 | ISBN-13:9789814687157
    List Price = 53.95
    PAC CNOW 2-SEM ESSENTIALS OF BUSINESS COMMUNICATION: AN ASIA EDITION
    ISBN-10: 9814687162 | ISBN-13:9789814687164
    List Price = 53.95

  • A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College.

    Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills.

    Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

    Bertha Du-Babcock is Associate Professor and Director of Internationalization at the College of Humanities and Social Sciences, City University of Hong Kong where she has taught business and management communication as well as cross-cultural organizational communication for over a decade.

    Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION.

    Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.