Business in Context 6th Edition
David Needle
ISBN-13: 9781408095218 | ISBN-10: 1408095211
© 2015 | Published |  592  Pages
Previous Editions: 9781844806133

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Paperback/Softcover Book/Jrnal
US $78.25
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The sixth edition of Business in Context follows the same style and structure of the previous edition and has been updated throughout. The international content has been increased to better reflect the global nature of this topic and coverage of subjects such as the global financial crisis, sustainability and ethics has been improved. Taking a broad approach, this edition will be invaluable for students studying introductory business courses from undergraduate to MBA level.



  • PART 1: THE ENVIRONMENTAL CONTEXT
    1 The Concept of Business in Context
    2 Globalization
    3 Economy and the State
    4 Technology and Labour
    5 Cultural and Institutional Frameworks
    PART 2: ORGANIZATIONAL AND STRATEGIC CONTEXTS
    6 Organizational Aspects of Business
    7 Management and Leadership
    8 Strategy
    9 Business Ethics and Corporate Social Responsibility
    PART 3: THE ACTIVITIES CONTEXT
    10 Innovation
    11 Operations
    12 Marketing
    13 Human Resource Management
    14 Finance and Accounting

    • Provides a general introduction to the subject of business, rather than following (for example) the PESTLE approach, therefore broadening the appeal to various types of business courses.
    • Case studies of real companies are inserted throughout the chapters and bring a real world context to the theory.
    • Reflection points throughout the chapter encourage students to stop and think about what they have learned and can be used as a useful discussion point in group work.
    • Discussion questions at the end of each chapter allow students to test their knowledge.
    • “The 6th edition of Business in Context continues in the tradition of past editions to provide an excellent overview of the world in which modern business operates.” Dr Allan Sim, University of Aberdeen, UK

    For more information about these supplements, or to obtain them, contact your Learning Consultant

    • David Needle is Lecturer in International Business in the Department of Management, King's College London. He joined the Department Management as a Teaching Fellow in 2008. He was an undergraduate at the University of Liverpool and completed an MSc in Industrial Relations at the London School of Economics. He began his academic career teaching English to mining apprentices and training shop stewards.
      He has worked in the UK university sector for over 30 years. He joined Kings from the School of Business and Management at Queen Mary, where he spent four years. For several years he was a Head of Department in the Business School at the University of East London, in which capacity he managed and taught postgraduate courses in Singapore, Malaysia, China, Portugal and Germany. During his time with UEL he was seconded to for a period to Ford Motor Company. He teaches courses in international business, comparative management and the evolution of modern business. His consultancy work focuses on human relations issues and change management.