NEW!
Communicate! 15th Edition
Kathleen S. Verderber | Deanna D. Sellnow | Rudolph F. Verderber
ISBN-13: 9781305502819 | ISBN-10: 1305502817
© 2017 | Published |  528  Pages
Previous Editions: 9780840028167

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Paperback/Softcover Book/Jrnal
US $199.95
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Now in its 15th edition, this groundbreaking human communication text equips students with the communication skills they need to be successful communicators. COMMUNICATE! engages students in active learning through theory, application and tools for practicing and assessing specific communication skills in interpersonal, intercultural, group, and public speaking settings, and in face-to-face and virtual environments. Skill-building exercises, including speech-plan action step activities, guide students through the speech preparation process. COMMUNICATE! provides lively contemporary examples and sample student speeches that ground theory, increase comprehension, and help students become skillful communicators. The role of ethics in communication is integrated throughout the text, as is the role of technology and social media. The chapters on listening (Ch. 6) and presentational aids (Ch. 13) have been significantly revised.



  • Unit I: FOUNDATIONS OF COMMUNICATION.
    1. Foundations of Communication.
    2. Perception of Self and Others.
    3. Intercultural Communication.
    4. Verbal Messages.
    5. Nonverbal Messages.
    6. Listening.
    Unit II: INTERPERSONAL COMMUNICATION AND RELATIONSHIPS.
    7. Interpersonal Relationships.
    8. Interpersonal Communication.
    Unit III: GROUP COMMUNICATION.
    9. Communicating in Groups.
    10. Group Leadership and Problem Solving.
    Unit IV: PUBLIC SPEAKING.
    11. Topic Selection and Development.
    12. Organizing Your Speech.
    13. Presentational Aids.
    14. Language and Oral Style.
    15. Delivery.
    16. Informative Speaking.
    17. Persuasive Speaking.
    Appendix: Interviewing.
    References.
    Index.

    • Thorough interviewing Appendix has been updated and revised throughout.
    • Speech-Plan Action Steps and activities provide students with concrete steps in speech planning, organizing, and presenting.
    • "Communicating in the World" (formerly called PopCom!) illustrates key communication concepts and theories played out in daily life.
    • Diverse Voices essays target cross-cultural communication challenges as told by real people who have experienced them.
    • Increased emphasis on the role of technology and social media with research and best practices about how specific communication concepts operate differently in technological and face-to-face environments.
    • A revised chapter on listening (Chapter 6) integrates contemporary research on cognitive processes, and how technology and social media are changing the way we listen and bring new challenges to listening effectively.
    • A revised chapter on presentational aids (Chapter 13) includes the range of visual, audio, and audiovisual aids used so often in speechmaking today.
    • A new sample informative speech outline and transcript on Internet identity theft. Student learning outcomes introduce each chapter and help students focus on the main points as they read.
    • A new Reflection and Assessment section replaces the standard summary and asks students to answer key questions about the chapter before moving on to the next chapter.
    • "Apply It" boxes in the margins encourage readers to reflect on and apply a specific communication concept or skill to their lives.
For more information about these supplements, or to obtain them, contact your Learning Consultant

  • Instructor's Web Site for Verderber/Verderber/Sellnow's Communicate!, 15th
    ISBN-10: 1305504240 | ISBN-13:9781305504240
    List Price = 53.95
    Instructor's Web Site
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    ISBN-10: 1305504321 | ISBN-13:9781305504325
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    LMS Integrated for MindTap Speech, 1 term (6 months) Printed Access Card for Verderber/Verderber/Sellnow's Communicate!, 15th
    ISBN-10: 1305504372 | ISBN-13:9781305504370
    List Price = 50.00
    Cengage Learning has partnered with leading LMS providers to deliver seamless access to our premier learning solutions from the environment that is most comfortable and familiar to you and your students. This allows students get up and running quickly and for you to enhance and customize your course with learning activities that will elevate thinking and improve course outcomes.


  • Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

    Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national, and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is co-author of COMMUNICATE!, COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.

    Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.