The only text that strikes a balance between solid financial theory and practical applications, Brigham/Ehrhardt’s FINANCIAL MANAGEMENT: THEORY AND PRACTICE, 15e equips your students with a thorough understanding of the essential concepts they need to develop and implement effective financial strategies. The book begins with a presentation of corporate finance fundamentals before progressing to discussions of specific techniques used to maximize the value of a firm. It also explores the recent financial and economic crises and the role of finance in the business world and in your students’ personal lives. With its relevant and engaging presentation, numerous examples, and emphasis on Excel usage, this text is the ideal choice for an introductory MBA course and serves as a complete reference tool for your students throughout their academic and business careers. As part of its comprehensive product package, MindTap® Finance, Aplia™ for Finance and CengageNOW are available as optional learning solutions to support your course outcomes and to help your students become First in Finance.