NEW!
Foundations of Marketing 7th Edition
William M. Pride | O. C. Ferrell
ISBN-13: 9781305405769 | ISBN-10: 1305405765
© 2017 | Published |  544  Pages
Previous Editions: 9781285429779

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Paperback/Softcover Book/Jrnal
US $202.95
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Introduce the essentials and latest trends in today’s marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds - Pride/Ferrell’s FOUNDATIONS OF MARKETING, 7E. This edition’s extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today’s students who are striving for success in today’s fast-paced, evolving business world. Captivating photos, screenshots, advertisements, and examples from actual life make concepts meaningful for students. A wealth of learning supplements, such as self-testing, videos, and an interactive marketing plan, further help your students develop critical decision-making and marketing skills.



  • PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.
    1. Customer-Driven Strategic Marketing.
    2. Planning, Implementing, and Evaluating Marketing Strategies.
    3. The Marketing Environment, Social Responsibility, and Ethics.
    PART II: MARKETING RESEARCH AND TARGET MARKETS.
    4. Marketing Research and Information Systems.
    5. Target Market Segmentation and Evaluation.
    PART III: CUSTOMER BEHAVIOR AND E-MARKETING.
    6. Consumer Buying Behavior.
    7. Business Markets and Buying Behavior.
    8. Reaching Global Markets.
    9. Digital Marketing and Social Networking.
    PART IV: PRODUCT AND PRICE DECISIONS.
    10. Product, Branding, and Packing Concepts.
    11. Developing and Managing Goods and Services
    12. Pricing Concepts and Management.
    13. Marketing Channels and Supply-Chain Management.
    14. Retailing, Direct Marketing, and Wholesaling.
    PART V: PROMOTION DECISIONS.
    15. Integrated Marketing Communications.
    16. Advertising and Public Relations.
    17. Personal Selling and Sales Promotion.
    Online Appendices.
    Financial Analysis in Marketing.
    Sample Marketing Plan.
    Careers in Marketing.

    • EXPERIENCED AUTHOR TEAM BRINGS WEALTH OF PRACTICAL EXPERIENCE TO THE TOPIC. Respected and distinguished authors Dr. William Pride and Dr. O.C. Ferrell are well-known throughout the world for their decades of marketing and consulting expertise.
    • STUNNING VISUALS BRING TODAY’S MARKETING CONCEPTS TO LIFE. Strategically placed advertisements, photos, and screen shots balance this edition’s readings and place the marketing concepts into modern-day context for your students.
    • NEW OPENING VIGNETTES INTRODUCE ACTUAL BUSINESS MARKETING IN ACTION WHILE COVERAGE DEMONSTRATES THE IMPACT OF TODAY’S SOCIAL MEDIA. "Marketing Insights" vignettes depict real businesses challenges and success and help students envision themselves in exciting marketing careers. Students also examine the power of contemporary social media and its growing influence in marketing strategy. This edition delves into this significant trend in today’s marketplace with up-to-the-minute information that demonstrates the immediate and long-term capabilities of social media.
    • "MARKETING DEBATE" FEATURE REQUIRES STUDENTS TO APPLY MARKETING PRINCIPLES TO ACTUAL SITUATIONS IN BUSINESS. Students learn to use critical thinking skills to solve problems. In addition, Emerging Trends features focus on the changing landscape of marketing. These important feature boxes highlight the latest trends, such as globalization, social media, and more.
    • BOOK INCORPORATES A CONCISE, STRAIGHTFORWARD, PROVEN APPROACH. The authors effectively introduce students to basic marketing concepts and strategies, while providing you, the instructor, with the flexibility to integrate supplemental resources or activities into your lessons.
    • CONSOLIDATED PRESENTATION PROVIDES COMPREHENSIVE COVERAGE IN AN ABBREVIATED FORMAT. This edition effectively highlights ethics, e-marketing, and customer relationship management. The book supports and reinforces understanding of these key topics with up-to-date research and meaningful examples.
    • UPDATED AND NEW BOXED FEATURES ENSURE READINGS ARE RELEVANT TO TODAY’S STUDENTS. In addition to engaging Boxed Features, this edition’s captivating Video Cases at the end of every chapter support and add interest to each chapter’s material.
    • UPDATED LEARNING OBJECTIVES DIRECT STUDENT ATTENTION TO KEY POINTS. Learning Objectives correlated to the latest and most important concepts in this edition ensure students focus efforts on each chapter’s most critical information.
    • NEW ADS ILLUSTRATE CURRENT MARKETING TRENDS AND PROMOTIONS. Many of today’s latest memorable ads visually reinforce chapter discussion.
    • UPDATED FIGURES AND TABLES HIGHLIGHT IMPORTANT CONCEPTS. Key visuals throughout the book further clarify and support this edition’s examination of today’s marketing in action.
    • NEW CONTENT ADDRESSES EMERGING TRENDS IN MARKETING. This edition introduces and explains approaches that are reshaping thinking in marketing today, including native advertising, big data, and marketing analytics.
For more information about these supplements, or to obtain them, contact your Learning Consultant

  • Instructor's Companion Website for Pride/Ferrell’s Foundations of Marketing, 7th
    ISBN-10: 1305405951 | ISBN-13:9781305405950
    List Price = 1.95
    Find everything you need for your course in one place. This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download time-saving PowerPoint® presentation slides, meaningful marketing images, the helpful instructor’s manual, videos, and more.
    Cengage Learning Testing, powered by Cognero® Instant Access for Pride/Ferrell's Foundations of Marketing
    ISBN-10: 1305405978 | ISBN-13:9781305405974
    List Price = 59.00
    Cengage Learning Testing, powered by Cognero® Instant Access
    MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Foundations of Marketing
    ISBN-10: 1305504739 | ISBN-13:9781305504738
    List Price = 99.00
    MindTap Marketing for Foundations of Marketing
    LMS Integrated for MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Foundations of Marketing
    ISBN-10: 1305504755 | ISBN-13:9781305504752
    List Price = 99.00
    A unique access code will provide you with seamless access to your MindTap® Marketing resources from within your campus Learning Management System. You will be prompted to enter the access code the first time that you click on a link in your course that includes Cengage content.


  • William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is the co-author of Cengage Learning’s Business MindTap and Foundations of Business text, market leaders. Dr. Pride has taught principles of marketing and other marketing courses for more than 40 years at both the undergraduate and graduate levels. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

    Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has been on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University. Dr. Ferrell holds a Ph.D. from Louisiana State University in Marketing, an M.B.A. in Marketing as well as a B.A. in Sociology from Florida State University. Dr. Ferrell is President-Elect of the Academy of Marketing Science. He also serves as a board member of the NASBA Center for the Public Trust and as an advisory board member of Savant Learning. He serves on the Academic Advisory Committee for the Direct Selling Education Foundation. He received the AMS Cutco/Vector Distinguished Educator Award for contributions to the marketing discipline. Dr. Ferrell is co-author of several leading textbooks including BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, MARKETING, MARKETING STRATEGY, BUSINESS AND SOCIETY, MANAGEMENT and INTRODUCTION TO BUSINESS. He has published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Public Policy & Marketing, AMS Review, Journal of Business Research, as well as others. He writes weekly business ethics summaries and reviews for the Wall Street Journal with a subscriber list of more than 6000. Dr. Ferrell has also served as an expert witness in high profile ethics, legal and marketing cases.