Professional Writing: A Discourse Analysis Approach 1st Edition
Yeonkwon Jung
ISBN-13: 9789814773270 | ISBN-10: 9814773271
© 2017 | Published |  168  Pages

Binding Format:

Paperback/Softcover Book/Jrnal
US $69.95
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Professional Writing discusses the nature of professional communication and provides the theoretical foundations and practical knowledge of professional communication research. Do business communication teachers need a business background? Is business communication data a necessity for business communication classes? This book tries to address these two questions. It attempts to analyze what the potential communication issues or problems are in a variety of professional communication encounters that the individual needs to deal with for communication success. Professional communication data is analyzed with the four main sources of communicative competencies: grammatical competence, discourse competence, sociolinguistic competence and strategic competence in order to explicate how they are realized in professional communication practices. Overall, this discursive approach illustrates discourse analysis as an important perspective of professional communication research.

  • List of figures and tables
    1. Introduction to Professional Writing
    2. CF Style
    3. Paragraph Structures in Professional Writing
    4. Language and Grammar for Professional Writing
    5. You-attitude
    6. Establishing Trust in Professional Writing
    7. Apologetic Discourse
    8. Concluding Remarks
    Appendix Practice Tips for Professional Writing

      • Practical knowledge of professional communication research.
      • Analyze potential communication issues in professional communication encounters.
      • Using various communicative competencies to enhance professional communication.
    For more information about these supplements, or to obtain them, contact your Learning Consultant

    • Yeonkwon Jung is Associate Professor of Business Communication at Kansai Gaidai University, where he is the coordinator of the MA Program in English Business Communication. Prior to joining Kansai Gaidai University, he held teaching and research appointments, including Helsinki School of Economics, University of Michigan-Ann Arbor, and Chuo University in Tokyo. He holds a PhD from the University of Edinburgh and an MA from University of Hawaii at Manoa. His major research interests include the various genres of business communication, the role of English as the business lingua franca, and corporate communication in international contexts.