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Principles of Microeconomics 8th Edition
N. Gregory Mankiw
ISBN-13: 9781305971493 | ISBN-10: 1305971493
© 2018 | Published |  528  Pages
Previous Editions: 9781285165905

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Paperback
US $249.95
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Provide an approachable, superbly written introduction to microeconomics that allows all types of students to quickly grasp microeconomic concepts and build a strong foundation with Mankiw’s popular PRINCIPLES OF MICROECONOMICS, 8E. The most widely-used text in economics classrooms worldwide, this book covers only the most important principles to avoid overwhelming students with excessive detail. Extensive updates feature relevant, meaningful examples. MindTap® and Aplia™ digital course solutions are available to improve student engagement and retention with powerful student-focused resources. Within MindTap®, students can use the highly acclaimed Graph Builder and Adaptive Test Prep features. All content has been carefully crafted around understanding student needs at key moments in your course. A team of award-winning teaching economists have added more relevance, engagement, and interactivity to teaching resources in this book’s ancillary package, already the most commanding in the industry.



  • Part I: INTRODUCTION.
    1. Ten Principles of Economics.
    2. Thinking Like an Economist.
    Appendix: Graphing: A Brief Review.
    3. Interdependence and the Gains from Trade.
    Part II: SUPPLY AND DEMAND I: HOW MARKETS WORK.
    4. The Market Forces of Supply and Demand.
    5. Elasticity and Its Application.
    6. Supply, Demand, and Government Policies.
    Part III: SUPPLY AND DEMAND II: MARKETS AND WELFARE.
    7. Consumers, Producers, and the Efficiency of Markets.
    8. Application: The Costs of Taxation.
    9. Application: International Trade.
    Part IV: THE ECONOMICS OF PUBLIC SECTOR.
    10. Externalities.
    11. Public Goods and Common Resources.
    12. The Design of the Tax System.
    Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
    13. The Costs of Production.
    14. Firms in Competitive Markets.
    15. Monopoly.
    16. Monopolistic Competition.
    17. Oligopoly.
    Part VI: THE ECONOMICS OF LABOR MARKETS.
    18. The Markets for the Factors of Production.
    19. Earnings and Discrimination.
    20. Income Inequality and Poverty.
    Part VII: TOPICS FOR FURTHER STUDY.
    21. The Theory of Consumer Choice.
    22. Frontiers in Microeconomics.
    Glossary.
    Index.

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    • EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT MICROECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect the latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 12), and income inequality and poverty (Ch. 20).
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    • EXPLORE MINDTAP FOR MANKIW 8E: A VIDEO TUTORIAL SHOWS STUDENTS HOW TO UTILIZE MINDTAP® MOST EFFECTIVELY. This short video based exercise is assignable and a perfect primer to maximize your student’s effectiveness with using MindTap® from the first day of class. This assignment was designed to support students with quickly understanding the multitude of student focus resources available to them in MindTap®; the interactive eReader, StudyHub, Adaptive Test Prep and Graph Builder are all concisely covered.
    • MINDTAP® PROVIDES THE MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATIONAL PUBLISHING. The student-focused resources within MindTap® respond to the individualized needs of introductory students with a prescribed learning path. MindTap® gives you, the instructor, the flexibility to create the course you want using either publisher-provided material, your own material or third-party materials.
    • NEW VIDEO LECTURE SERIES LESSONS WITH QUICK QUIZZES IN MINDTAP SEAMLESSLY REFLECTS THE UNIQUE MANKIW APPROACH. This new assignable video series supports students at two key points of time: (1) as they prepare for class, and (2) as they prepare for exams. They offer an alternative learning medium to reading the text and are appropriately chunked up as to enable students to focus only those concepts they find most challenging. This new resource offers fresh examples while remaining closely aligned to the pedagogy and careful language of the Mankiw text. Students are even assessed as they progress through the videos to evaluate their level of understanding.
    • ADAPTIVE TEST PREP PREPARES YOUR STUDENTS FOR IMPORTANT TESTS. This powerful test prep tool provides students with more than 3,900 test bank-like questions, more than half with corresponding Quick Coach videos designed to support your students at their most teachable moments, when they are confused or unsure about the answer to a question. This new resource has proven to be highly effective in preparing students for high-stakes tests and has positively impacted cumulative course results.
    • GRAPH BUILDER ALLOWS STUDENTS TO MOVE STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory economics students, Graph Builder interactive exercises help students first understand complex graphs by decomposing a graph into finite steps that build upon one another, then practice graphing by drawing out a similar scenario from scratch. This drawing method supports the kinesthetic learning approach valued by instructors, like you -- all within the context of the interactive book!
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    • VIDEO APPLICATIONS BY GREG MANKIW FEATURE THE AUTHOR INTRODUCING CHAPTER CONTENT. Author N. Gregory Mankiw introduces the important themes in every chapter by delivering a highly relevant deposition on the real-world context to the economic principles that will be appearing in the upcoming chapter. These videos (formerly called Roadmap Videos) are intended to motivate students to better understand how microeconomics relates to their day-to-day lives and in the world around them.
    • VIDEO LESSONS WITH QUICK QUIZZES BREAKDOWN DIFFICULT CONTEPTS AND HOMEWORK ROADBLOCKS. This popular learning resource (formerly called Problem Walk-Throughs) shows students how to solve economics questions from start to finish. You’re all-too-familiar with your students running into roadblocks when working through their assignments. These concise videos support a student in that moment, which is not always during your office hours, when they are stuck and most teachable. The Walk-Throughs Videos are an ideal resource for this twelve o’clock hour dilemma.
    • UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE WITH DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review" and "Problems and Applications" now reflect this edition’s most recent revisions. The "Chapter Quick Quizzes" and "Problems and Applications" are fully digitized in Aplia™ and are fully gradable. "Problem and Applications" are also available as algorithmic sets in MindTap® only.
For more information about these supplements, or to obtain them, contact your Learning Consultant

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  • N. Gregory Mankiw is Robert M. Beren Professor of Economics at Harvard University. He studied economics at Princeton University and MIT. Dr. Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy, and economic growth. His published articles have appeared in academic journals, such as the American Economic Review, Journal of Political Economy, and Quarterly Journal of Economics, and in more widely accessible forums, including The New York Times, The Washington Post, The Wall Street Journal, and Fortune. Dr. Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office, and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005, he served as chairman of the President’s Council of Economic Advisers.