GLOBAL 3rd Edition
Mike Peng
NEW!
GLOBAL (with GLOBAL Online, 1 term (6 months) Printed Access Card) 4th Edition
Mike Peng
ISBN-13: 9781337406826 | ISBN-10: 1337406821
© 2018 | Oct 2017 |  272  Pages
Previous Editions: 2016

Binding Format:

Paperback
US $85
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Through ongoing research into students’ workflows and preferences, GLOBAL from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore GLOBAL anywhere, anytime, and on most devices with GLOBAL Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, GLOBAL with Online engages students of all generations and learning styles, and integrates seamlessly into your Global Business Course. GLOBAL4 features all-new animated PengAtlas maps, cutting-edge examples, and chapter introduction videos.



  • PART I: LAYING FOUNDATIONS.
    1. Globalizing Business.
    2. Understanding Politics, Laws, & Economics.
    3. Emphasizing Cultures, Ethics, & Norms.
    4. Leveraging Resources & Capabilities.
    PART II: ACQUIRING TOOLS.
    5. Trading Internationally.
    6. Investing Abroad Directly.
    7. Dealing with Foreign Exchange.
    8. Capitalizing on Global & Regional Integration.
    PART III: MANAGING AROUND THE WORLD.
    9. Growing & Internationalizing the Entrepreneurial Firm.
    10. Entering Foreign Markets.
    11. Making Alliances & Acquisitions Work.
    12. Strategizing, Structuring, & Learning Around the World.
    PART IV: BUILDING FUNCTIONAL EXCELLENCE
    13. Managing Human Resources Globally.
    14. Competing on Marketing & Supply Chain Management
    15. Managing Corporate Social Responsibility Globally.

    • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student’s workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.
    • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.
    • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.
    • GLOBAL Online features updated highlight boxes to engage students and help them connect chapter content to their own lives. New and revised features include Animated PengAtlas maps, chapter introduction videos, business insight cases, executive profiles, company videos, and more!
    • NEW 4LTR PRESS ONLINE: Created through a deep investigation of students' challenges and workflows, GLOBAL Online lets students study how and when they want−including on their devices!
    • With the unique StudyBits™ functionality, students easily collect notes and create StudyBits™ from interactive content to collect what’s important. And intuitive tagging and filtering options helps students maximize their study efforts as they make flashcards, take practice quizzes, view related content, and track their progress all in one place!
    • In addition, this edition of GLOBAL Online features updated highlight boxes to engage students and help them connect chapter content to their own lives. New and revised features include Animated PengAtlas maps, chapter introduction videos, business insight cases, executive profiles, company videos, and more!
    • Coupled with straightforward course management, assessment, and analytics for instructors, GLOBAL with GLOBAL Online engages students of all generations and learning styles, and integrates seamlessly into your course, setting the stage for thinking critically about Global Business.
  • "I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam."

For more information about these supplements, or to obtain them, contact your Learning Consultant

  • Instructor’s Companion Website for Peng's GLOBAL, 4th
    ISBN-10: 1337406899 | ISBN-13:9781337406895
    List Price = 85.00
    Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor’s manual, and more.
    Cengage Learning Testing, powered by Cognero® Instant Access for Peng's GLOBAL
    ISBN-10: 1337406910 | ISBN-13:9781337406918
    List Price = 58.00
    Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concepts, difficulty levels, and Bloom’s Taxonomy. The test bank questions form the basis for the assessments in the GLOBAL Online product, and are different from the Practice Quizzes available for students.


  • Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments.