CB7 7th Edition
Barry J. Babin | Eric Harris
NEW!
CB 8th Edition
Barry J. Babin | Eric Harris
ISBN-13: 9781305577244 | ISBN-10: 1305577248
© 2018 | Published |  400  Pages
Previous Editions: 2016

Binding Format:

Paperback
US $85.00
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Through ongoing research into students' workflows and preferences, CB from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore CB anywhere, anytime, and on most devices with CB Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, CB with CB Online engages students of all generations and learning styles, and integrates seamlessly into your Consumer Behavior Course. CB8 features updated data, examples, and feature boxes, including a new feature on technology and consumers; and the introduction of the Online site.



  • Part I: Introduction.
    1. What is CB and Why Should I Care?
    2. Value and the Consumer Behavior Value Framework.
    Part II: Internal Influences
    3. Consumer Learning Starts Here: Perception.
    4. Comprehension, Memory, and Cognitive Learning.
    5. Motivation and Emotion: Driving Consumer Behavior.
    6. Personality, Lifestyles, and the Self-Concept.
    7. Attitudes and Attitude Changes.
    Part III: External Influences.
    8. Group and Interpersonal Influence.
    9. Consumer Culture.
    10. Microcultures.
    Part IV: Situations and Decision Making.
    11.Consumers in Situations.
    12. Decision Making I: Need Recognition and Search.
    13. Decision Making II: Alternative Evaluation and Choice.
    Part V: Consumption and Beyond.
    14. Consumption to Satisfaction.
    15. Beyond Consumer Relationships.
    16. Consumer and Marketing Misbehavior.

    • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student's workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.
    • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.
    • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.
    • Chapter Prep cards in the Instructor Edition provide discussion questions for use in and out of class, lecture ideas, assignments and other instructor resources.
    • With the unique StudyBits™ functionality, students easily collect notes and create StudyBits™ from interactive content to collect what's important. And intuitive tagging and filtering options helps students maximize their study efforts as they make flashcards, take practice quizzes, view related content, and track their progress all in one place!
    • Coupled with straightforward course management, assessment, and analytics for instructors, CB with CB Online engages students of all generations and learning styles, and integrates seamlessly into your course, setting the stage for thinking critically about your Consumer Behavior Course.
  • "The online help was great. The games made it so it wasn't boring and I retained more of the information."

For more information about these supplements, or to obtain them, contact your Learning Consultant

  • LMS Integrated for CB Online, 1 term (6 months) Instant Access for Babin/Harris’ CB 8
    ISBN-10: 1305670949 | ISBN-13:9781305670945
    List Price = 85.00
    LMS Integrated for CB Online, 1 term (6 months) Instant Access
    Instructor's Companion Website for Babin/Harris’ CB 8
    ISBN-10: 1305670930 | ISBN-13:9781305670938
    List Price = 85.00
    Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor's manual, and more.
    CB Online, 1 term (6 months) Instant Access
    ISBN-10: 1305667255 | ISBN-13:9781305667259
    List Price = 85.00
    CB Online
    Cengage Learning Testing, powered by Cognero® Instant Access for Babin/Harris' CB 8
    ISBN-10: 1305864417 | ISBN-13:9781305864412
    List Price = 58.00
    Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concepts, difficulty levels, and Bloom's Taxonomy. The test bank questions form the basis for the assessments in the CB Online product, and are different from the Practice Quizzes available for students.


  • Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others.

    Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science’s Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH.

    Babin’s research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom.

    Dr. Eric Harris is Chair and Associate Professor in the Department of Management and Marketing at Pittsburg State University in Kansas. He holds BBA and MBA degrees from Pittsburg State University and a PhD from Oklahoma State University. Dr. Harris’s professional and consulting experiences include work in sales management, healthcare marketing, and customer satisfaction assessment. He is actively engaged in research and has been published in the Journal of the Academy of Marketing Science, the Journal of Advertising, Psychology and Marketing, the Journal of Business Research, the Journal of Business and Psychology, the Journal of Personal Selling & Sales Management, and others. Dr. Harris also serves on the editorial review boards for the Journal of Business Research, the Journal of Marketing Theory and Practice, the Journal of Services Marketing, and Services Marketing Quarterly. He is Consulting Editor for the Journal of Managerial Issues and with Dr. Babin has coauthored a chapter in the Wiley International Encyclopedia of Marketing. Dr. Harris’s research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation, and sales force goal orientations. He is affiliated with a number of professional associations, including the American Marketing Association, Academy of Marketing Science, Society of Marketing Advances, and Association of Collegiate Marketing Educators.