NEW!
BCOM 9th Edition
Carol M. Lehman | Debbie D. DuFrene
ISBN-13: 9781337116848 | ISBN-10: 133711684X
© 2018 | Published |  304  Pages
Previous Editions: 9781305660861

Binding Format:

Paperback/Softcover Book/Jrnal
US $75
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Through ongoing research into students’ workflows and preferences, BCOM from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore BCOM anywhere, anytime, and on most devices with BCOM Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, BCOM with BCOM Online engages students of all generations and learning styles, and integrates seamlessly into your Business Communication course. BCOM 9 features new content on business communication in an increasingly digital world, including additional information and emphasis on virtual teams. Expanded discussion of active listening and the perceptual process are also included. A new APA style card is also included for student reference in this edition.



  • 1. Establishing a Framework for Business Communication.
    2. Focusing on Interpersonal and Group Communication.
    3. Planning and Decision Making.
    4. Preparing Written Messages.
    5. Communicating Electronically.
    6. Delivering Good- and Neutral-News Messages.
    7. Delivering Bad-News Messages.
    8. Delivering Persuasive Messages.
    9. Understanding the Report Process and Research Methods.
    10. Managing Data and Using Graphics.
    11. Organizing and Preparing Reports and Proposals.
    12. Designing and Delivering Business Presentations.
    13. Preparing Résumés and Application Messages.
    14. Interviewing for a Job and Preparing Employment Messages.
    Grammar and Usage Appendix.

    • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student’s workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.
    • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.
    • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.
    • Instructor Prep cards offer at-a-glance information to help instructors plan class time and assignments. Style cards offer quick reference to both APA and MLA styles of writing.
    • NEW 4LTR PRESS ONLINE: Created through a deep investigation of students' challenges and workflows, BCOM9 Online lets students study how and when they want−including on their devices!
    • With the unique StudyBits™ functionality, students easily collect notes and create StudyBits™ from interactive content to collect what’s important. And intuitive tagging and filtering options helps students maximize their study efforts as they make flashcards, take practice quizzes, view related content, and track their progress all in one place!
    • Coupled with straightforward course management, assessment, and analytics for instructors, BCOM9 with Online engages students of all generations and learning styles, and integrates seamlessly into your course, setting the stage for thinking critically about business communication.
  • "I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam."

For more information about these supplements, or to obtain them, contact your Learning Consultant

  • Instructor's Companion Website for Lehman/Dufrene's BCOM9
    ISBN-10: 1337117323 | ISBN-13:9781337117326
    List Price = 75.00
    Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor’s manual, and more.
    Cengage Learning Testing, powered by Cognero® Instant Access for Lehman/Dufrene's BCOM9
    ISBN-10: 133711734X | ISBN-13:9781337117340
    List Price = 58.00
    Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want. Every question has undergone a series of accuracy checks and anti-piracy reviews, as well as a multi-point inspection to remove weak question options (e.g. all answers are correct), sharpen ambiguous questions, and ensure balanced coverage of major course concepts, difficulty levels, and Bloom’s Taxonomy. The test bank questions form the basis for the assessments in the BCOM Online product, and are different from the Practice Quizzes available for students.
    BCOM Online, 1 term (6 months) Instant Access for Lehman/Dufrene's BCOM9
    ISBN-10: 1337117331 | ISBN-13:9781337117333
    List Price = 75.00
    BCOM Online
    LMS Integrated BCOM Online, 1 term (6 months) Instant Access for Lehman/Dufrene's BCOM9
    ISBN-10: 1337117358 | ISBN-13:9781337117357
    List Price = 75.00
    LMS Integrated BCOM Online, 1 term (6 months) Instant Access


  • Dr. Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor’s and master’s degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

    Dr. DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).