Marketing Principles 2nd Edition
William M. Pride | O. C. Ferrell | Bryan Lukas | Sharon Schembri | Outi Niininen
NEW!
Marketing Principles 3rd Edition
William M. Pride | O.C. Ferrell | Brian Lukas | Sharon Schembri | Outi Niininen | Riza Casidy
ISBN-13: 9780170386180 | ISBN-10: 017038618X
© 2018 | Published |  632  Pages
Previous Editions: 2015

Binding Format:

Paperback
US $119.25
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Introduce the essentials and latest trends in today’s marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds – Marketing Principles, 3e. This Asia-Pacific text contextualises marketing theory and practice with extensive real-world examples from Australia, New Zealand and individual countries across the region. This edition’s extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalisation, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today’s students who are striving for success in today’s fast-paced, evolving business world. Captivating photos, screenshots, advertisements, and examples from actual life make concepts meaningful for students. A wealth of learning supplements, such as self-testing, videos, and an interactive marketing plan, further help your students develop critical decision-making and marketing skills.



  • Part 1: Marketing groundwork
    1. Key concepts in marketing
    2. Marketing environment, social responsibility and ethics
    3. Planning, implementing and evaluating marketing strategy
    End of Part - company profile
    Part 2: Understanding markets
    4. Market research and information systems
    5. Consumer and business behaviour
    6. Segmentation, target markets and positioning
    7. Digital marketing and social networking
    End of Part - company profile
    Part 3: The marketing mix
    8. The power of branding
    9. Product and service decisions
    10. Pricing decisions
    11. Distribution and supply chain management
    12. Integrating marketing communications
    13. People, process and partnerships
    End of Part - company profile

    • Get the principles right! Pride covers the core concepts of marketing in today’s world
    • Teach students the skills to apply marketing knowledge: active learning approach with examples, exercises and cases throughout
    • Deliver the content in the way you want: text and resources package is designed for flexible delivery
    • Stunning visuals bring today’s marketing concepts to life. Strategically placed advertisements, photos, and screen shots balance this edition’s readings and place the marketing concepts into modern-day context for your students.
    • Book incorporates a concise, straightforward, proven approach. The authors effectively introduce students to basic marketing concepts and strategies, while providing you, the instructor, with the flexibility to integrate supplemental resources or activities into your lessons.
    • Provides concepts, frameworks and approaches to decision making, so that students gain a comprehensive understanding of marketing
    • An active learning approach: examples, exercises and cases with assignments that guide students to analyse, apply, and improve their thinking
    • ‘Marketing challenges’ and featured boxes contain questions that challenge students to think through marketing issues, developing practical and analytical skills. Suggested solutions are provided in a ‘revisiting the challenge’ section.
    • A practical marketing focus equips students to adapt to constantly evolving marketing needs. This is done by highlighting value of being market-oriented, expanding the market mix beyond the traditional 4-P model; emphasising the centrality of brand, and demonstrating the interconnectedness of products and services.
    • Explorations of how to achieve greater customer value by adopting the latest technologies for expanded marketing mix variables
    • NEW 12-week structure matches the average university semester
    • NEW Updated learning objectives direct student attention to key points. Learning Objectives correlated to the latest and most important concepts in this edition ensure students focus efforts on each chapter’s most critical information.
    • NEW Visually stunning organisational model at the start of each chapter gives readers an anchor point for understanding how the different ideas fit into a whole concept
    • NEW Separate chapters on the marketing environment and marketing planning
    • NEW Consumer and business behaviour combined into one chapter
    • NEW Product is covered in one chapter
    • NEW 'Digital considerations' are included in relevant 'marketing mix' chapters
    • NEW Content addresses emerging trends in marketing. This edition introduces and explains approaches that are reshaping thinking in marketing today, including native advertising, big data, and marketing analytics.
    • NEW Focus on applications in marketing through ‘marketing challenge’ questions with suggested solutions at the end of chapter - 'revisit the marketing challenge' section
    • NEW Updated figures and tables highlight important concepts. Key visuals throughout the book further clarify and support this edition’s examination of today’s marketing in action.
For more information about these supplements, or to obtain them, contact your Learning Consultant

  • Search Me! Marketing
    ISBN-10: 0170191486 | ISBN-13:9780170191487
    List Price = 0.55
    Keep your learning current with the latest research perfectly matched to your textbook. With content updated daily from peer-reviewed journals, newspapers and eBooks, Search Me! Marketing is an online research library customised to your subject that puts the information you need at your fingertips.


  • William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels. His research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

    O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously as chair of the Colorado State University Marketing Department. He has also been on the faculties of University of Memphis, Texas A&M University, and Illinois State University. He received his Ph.D. in marketing from Louisiana State University.

    He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He is the Academy of Marketing Science's Vice President of Publications. He currently serves as Marketing Ethics and Social Issues Section Editor of the JOURNAL OF MICROMARKETING.

    Dr. Ferrell is the co-author of 18 books and approximately 75 articles. His articles have been published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY MARKETING, as well as other journals.

    Prof Bryan Lukas is an Honorary Fellow at the University of Melbourne, and Professor of Marketing at the University of Manchester. He holds several academic awards, and has published many peer-reviewed research papers in leading international journals and conference proceedings, such as the Journal of Management, Journal of the Academy of Marketing Science, Journal of Business Research, and American Marketing Association Conference Proceedings. Bryan is an editorial board member of the Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Business Research, and has been on the editorial board of the Journal of International Business Studies. He is also a member of the editorial advisory board of the Asia Pacific Journal of Marketing and Logistics and a member of the American Marketing Association, Academy of Management, and Academy of Marketing Science. Bryan is accredited as a Certified Practicing Marketer (CPM) by the Australian Marketing Institute, of which he is also an Associate Fellow (AFAMI).

    Dr Sharon Schembri was previously tenured at Griffith University and is now Assistant Professor at University of Texas – Pan American. With a focus on innovative teaching and learning approaches, Sharon’s students receive personalised attention even in the larger classes, and this personalisation takes their learning and development to another level. As an animated, engaging and professional presenter who regularly speaks at academic conferences throughout the world, teaching is a passion. On the research front, her work has been published in the Journal of Business Research, Psychology & Marketing, Marketing Theory, Journal of Product and Brand Management, the Journal of Management and Organization and the Journal of Customer Behavior. As an experienced ethnographic researcher, Sharon has research themes that investigate health care, branding and visual-research methods. As a consultant, Sharon focuses on research-driven strategies.

    Dr Outi Niininen is an entrepreneur and consultant in tourism marketing. After ten years as a Senior Lecturer in Marketing in the La Trobe Business School, La Trobe University, Australia, Outi left to complete a specialist pedagogical training at JAMK. JAMK is known as the most sought-after Teacher Education College in Finland and their focus is on creating innovation and enthusiasm for teaching. Before joining the marketing team at La Trobe, Outi was in charge of several master's courses for the Tourism Department of the University of Surrey, UK. She has also taught executive groups at master's level in Zimbabwe and Jordan and advised managers from the Ministry of Tourism in Saudi Arabia regarding destination branding. Outi has published in e.g. the Industrial Marketing Management, Journal of Business Research, Tourism Management, Tourism Analysis, Journal of Travel and Tourism Marketing, Journal of Services Marketing, Advances in Culture, Tourism and Hospitality Research. Her research projects have focused on human-computer/smartphone interaction, crisis management, utilising social media for research, destination loyalty, destination branding, as well as the Australian short break holiday market. Her current research focuses on using psychological principles to engage adult learners in online learning environments. Outi is also a Co-editor in Chief for a new educational journal Evolving Pedagogy

    Dr. Riza Casidy is a Senior Lecturer of Marketing and Course Director (Bachelor of Management) at Deakin Business School, Deakin University, Australia. He earned his PhD in Marketing from Monash University and was the recipient of the prestigious Australian Postgraduate Award (APA) scholarship from the Australian government. Prior to joining Deakin, Riza taught marketing principles, consumer behaviour, international marketing, and strategic marketing at Swinburne University, Australian Catholic University, and Monash University in a variety of formats including hybrid and offshore modules. He has consulted with not-for-profit and commercial organisations and received grants/funding from the private sector to conduct applied consumer research projects. His major research interests are in the areas of brand management and consumer behaviour. As of 2016, he has published more than 30 articles in leading marketing journals, including the Journal of Retailing and Consumer Services, Journal of Brand Management, Journal of Strategic Marketing, and Marketing Intelligence and Planning, among others. Riza was a recipient of Medibank Award for exceptional contributions in developing, leading, and facilitating authentic assessments (2014) and Deakin University Faculty of Business and Law Award for effectiveness, excellence, and exemplar practice in teaching and learning (2014).