Cengage and McGraw-Hill are joining to create a new global learning company to provide students with more affordable access to superior course materials and platforms. Learn more at www.BetterLearningTogether.com

An Introduction to Management Science: Quantitative Approach 15th Edition
David R. Anderson | Dennis J. Sweeney | Thomas A. Williams | Jeffrey D. Camm | James J. Cochran | Michael J. Fry | Jeffrey W. Ohlmann
ISBN-13: 9781337406529 | ISBN-10: 133740652X
© 2019 | Published |  912  Pages
Previous Editions: 9781111823610

Binding Format:

US $249.95
Sign In to turn on 1-Click ordering
For quantity discount, Contact your Representative

Equip students with a conceptual understanding of the role that management science plays in the decision-making process while integrating the latest developments in Microsoft® Office Excel® 2016. The market leader for more than two decades, Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann's AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, 15E provides unwavering accuracy with emphasis on applications and timely examples. A hallmark problem-scenario approach introduces each quantitative technique within an applications setting. Students apply the management science model to generate solutions and recommendations for management. All data sets, applications, and screen visuals reflect Excel 2016. A comprehensive support package offers timesaving support from the text authors as well as online chapters, an appendix, LINGO software and Excel add-ins.

  • 1. Introduction.
    2. An Introduction to Linear Programming.
    3. Linear Programming: Sensitivity Analysis and Interpretation of Solution.
    4. Linear Programming Applications in Marketing, Finance, and Operations Management.
    5. Advanced Linear Programming Applications.
    6. Distribution and Network Models.
    7. Integer Linear Programming.
    8. Nonlinear Optimization Models.
    9. Project Scheduling: PERT/CPM.
    10. Inventory Models.
    11. Waiting Line Models.
    12. Simulation.
    13. Decision Analysis.
    14. Multicriteria Decisions.
    15. Time Series Analysis and Forecasting.
    16. Markov Processes.
    17. Linear Programming: Simplex Method (online).
    18. Simplex-Based Sensitivity Analysis and Duality (online).
    19. Solutions Procedures for Transportation and Assignment Problems (online).
    20. Minimal Spanning Tree (online).
    21. Dynamic Programming (online).
    Appendix A: Building Spreadsheet Models.
    Appendix B: Areas for the Standard Normal Distribution.
    Appendix C: Values of e–λ.
    Appendix D: References and Bibliography.
    Appendix E: Self-Test Solutions and Answers to Even-Numbered Problems (online only).

    • PROVEN AUTHOR TEAM DELIVERS LEADING, TRUSTED PRESENTATION. Respected leaders and active consultants in the fields of business and statistics, the Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann team of authors personally write and confirm all of this edition's explanations, examples, problems, as well as Test Bank content to ensure unwavering accuracy and dependability.
    • PROBLEM-SCENARIO APPROACH ENSURES COMPREHENSION. A hallmark strength of this text, the authors' proven problem-scenario approach introduces problems using the management science model and introduces each quantitative technique within an application setting. Students must apply the management science technique to each problem to generate a business solution or recommendation.
    • SELF-TEST EXERCISES ENSURE UNDERSTANDING. Helpful Self-Test Exercises throughout each chapter with complete solutions allow students to check their understanding of concepts as they progress through the text. The exercises also serve as excellent exam-prep tools. A complete, step-by-step solution to each Self-Test exercise is included in the online Appendix E.
    • REAL DATA EXAMPLES DEMONSTRATE ACTUAL BUSINESS SITUATIONS AND CHALLENGES. Known for its practical, real-world emphasis, this book provides actual data drawn from real business that emphasizes applications as well as solid management science and quantitative methodology.
    • INTEGRATED SOFTWARE APPLICATIONS HELP STUDENTS MASTER CRITICAL SKILLS. The text integrates coverage of the software applications most commonly used today, helping you equip students with critical skills in LINGO as well as Excel with quantitative add-ins. For your convenience, coverage of LINGO and Excel with add-in Analytic Solver Platform appears in the appendixes. This allows you to introduce this content when it best fits within your course.
    • ROBUST ONLINE CONTENT REINFORCES AND EXPANDS UPON THE BOOK'S EXPLANATIONS. This edition's wealth of digital content provides five online chapters, Excel templates and add-ins that correspond with text examples and models and software. Students can also access LINGO trial edition software and Analytic Solver Platform.
    • THIS EDITION INTEGRATES THE LATEST MICROSOFT® OFFICE EXCEL® 2016. Important chapter appendices offer step-by-step instructions on how to use Excel Solver and LINGO and detail the latest information from Excel 2016. Both Excel and LINGO files are available on the text's companion Website that correspond with every model illustrated in this edition.
    • FULLY REVISED CHAPTER 12 SIMULATION OFFERS MORE COVERAGE. This intuitive introduction continues to use the concepts of best-, worst-, and base-case scenarios. with a new, more elaborate treatment of uncertainty that uses Microsoft® Excel to develop spreadsheet simulation models. Clear explanations detail how to construct a spreadsheet simulation model using only native Excel functionality. The chapter appendix describes how Excel add-in Analytic Solver to facilitate more sophisticated simulation analyses. Nine new problems as well as updated problems reflect the new simulation coverage.
    • UPDATED CONTENT REFLECTS THE LATEST CHANGES AND DEVELOPMENTS IN MS EXCEL 2016. Updated appendices detail changes to Solver in Microsoft® Excel 2016. A new appendix to Chapter 15 discusses the Forecast Tool in Excel 2016. Appendix A's coverage on building spreadsheet models now corresponds with updates in Microsoft Excel 2016.
For more information about these supplements, or to obtain them, contact your Learning Consultant

  • Dr. David R. Anderson is a leading author and Professor Emeritus of Quantitative Analysis in the College of Business Administration at the University of Cincinnati. He has served as head of the Department of Quantitative Analysis and Operations Management and as Associate Dean of the College of Business Administration. He was also coordinator of the college’s first Executive Program. In addition to introductory statistics for business students, Dr. Anderson has taught graduate-level courses in regression analysis, multivariate analysis and management science. He also has taught statistical courses at the Department of Labor in Washington, D.C. Dr. Anderson has received numerous honors for excellence in teaching and service to student organizations. He is the co-author of ten textbooks related to decision sciences and actively consults with businesses in the areas of sampling and statistical methods. Born in Grand Forks, North Dakota, he earned his B.S., M.S. and Ph.D. degrees from Purdue University.

    Dr. Dennis J. Sweeney is a leading author, Professor Emeritus of Quantitative Analysis and founder of the Center for Productivity Improvement at the University of Cincinnati. He also served five years as head of the Department of Quantitative Analysis and four years as Associate Dean of the College of Business Administration. In addition, he has worked in the management science group at Procter & Gamble and has been a visiting professor at Duke University. Dr. Sweeney has published more than 30 articles in the area of management science and statistics. The National Science Foundation, IBM, Procter & Gamble, Federated Department Stores, Kroger and Cincinnati Gas & Electric have funded his research, which has been published in professional journals such as Management Science, Operations Research, Mathematical Programming and Decision Sciences. Dr. Sweeney is the co-author of ten textbooks in the areas of statistics, management science, linear programming, and production and operations management. Born in Des Moines, Iowa, he earned a B.S. degree from Drake University, graduating summa cum laude. He received his M.B.A. and D.B.A. degrees from Indiana University, where he was an NDEA Fellow.

    Dr. Thomas A. Williams is both a prominent author and Professor Emeritus of Management Science in the College of Business at Rochester Institute of Technology, where he was the first chairman of the Decision Sciences Department. He taught courses in management science and statistics, as well as graduate courses in regression and decision analysis. Before joining the College of Business at RIT, Dr. Williams served for seven years as a faculty member in the College of Business Administration at the University of Cincinnati, where he developed the undergraduate program in Information Systems and then served as its coordinator. The co-author of 11 leading textbooks in the areas of management science, statistics, production and operations management and mathematics, Dr. Williams has been a consultant for numerous Fortune 500 companies and has worked on projects ranging from the use of data analysis to the development of large-scale regression models. He earned his B.S. degree at Clarkson University and completed his graduate work at Rensselaer Polytechnic Institute, where he received his M.S. and Ph.D. degrees.

    Dr. Jeffrey D. Camm is the Inmar Presidential Chair and Associate Dean of Business Analytics in the School of Business at Wake Forest University. Born in Cincinnati, Ohio, he holds a B.S. from Xavier University (Ohio) and a Ph.D. from Clemson University. Prior to joining the faculty at Wake Forest, he was on the faculty of the University of Cincinnati. He has also been a visiting scholar at Stanford University and a visiting professor of business administration at the Tuck School of Business at Dartmouth College. Dr. Camm has published over 40 papers in the general area of optimization applied to problems in operations management and marketing. He has published his research in Science, Management Science, Operations Research, Interfaces, and other professional journals. Dr. Camm was named the Dornoff Fellow of Teaching Excellence at the University of Cincinnati and he was the 2006 recipient of the INFORMS Prize for the Teaching of Operations Research Practice. A firm believer in practicing what he preaches, he has served as an operations research consultant to numerous companies and government agencies. From 2005 to 2010 he served as editor-in-chief of Interfaces. In 2016, Professor Camm received the George E. Kimball Medal for service to the operations research profession and in 2017 he was named an INFORMS Fellow.

    James J. Cochran is Associate Dean for Research, Professor of Applied Statistics and the Rogers-Spivey Faculty Fellow at The University of Alabama. Born in Dayton, Ohio, he earned his B.S., M.S., and M.B.A. from Wright State University and Ph.D. from the University of Cincinnati. He has been at The University of Alabama since 2014 and has been a visiting scholar at Stanford University, Universidad de Talca, the University of South Africa and Pole Universitaire Leonard de Vinci. Dr. Cochran has published more than three dozen papers in the development and application of operations research and statistical methods. He has published in Management Science, The American Statistician, Communications in Statistics—Theory and Methods, Annals of Operations Research, European Journal of Operational Research, Journal of Combinatorial Optimization. Interfaces and Statistics and Probability Letters. He received the 2008 INFORMS Prize for the Teaching of Operations Research Practice, 2010 Mu Sigma Rho Statistical Education Award and 2016 Waller Distinguished Teaching Career Award from the American Statistical Association. Dr. Cochran was elected to the International Statistics Institute in 2005 and named a Fellow of the American Statistical Association in 2011. He also received the Founders Award in 2014 and the Karl E. Peace Award in 2015 from the American Statistical Association. A strong advocate for effective operations research and statistics education as a means of improving the quality of applications to real problems, Dr. Cochran has chaired teaching effectiveness workshops around the globe. He has served as operations research consultant to numerous companies and not-for-profit organizations. He served as editor-in-chief of INFORMS Transactions on Education and is on the editorial board of Interfaces, International Transactions in Operational Research and Significance.

    Michael J. Fry is Professor and Academic Director of the Center for Business Analytics in the Carl H. Lindner College of Business at the University of Cincinnati. Born in Killeen, Texas, he earned a B.S. from Texas A&M University, and M.S.E. and Ph.D. degrees from the University of Michigan. He has been at the University of Cincinnati since 2002, where he has previously served as Head of the Department of Operations, Business Analytics, and Information Systems and has been named a Lindner Research Fellow. He has also been a visiting professor at the Samuel Curtis Johnson Graduate School of Management at Cornell University and the Sauder School of Business at the University of British Columbia. Professor Fry has published over twenty-five research papers in journals such as Operations Research, M&SOM, Transportation Science, Naval Research Logistics, IIE Transactions, and Interfaces. His research interests are in applying quantitative management methods to the areas of supply chain analytics, sports analytics, and public-policy operations. He has worked with many different organizations for his research, including Dell, Inc., Copeland Corporation, Starbucks Coffee Company, Great American Insurance Group, the Cincinnati Fire Department, the State of Ohio Election Commission, the Cincinnati Bengals, and the Cincinnati Zoo. In 2008, he was named a finalist for the Daniel H. Wagner Prize for Excellence in Operations Research Practice, and he has been recognized for both his research and teaching excellence at the University of Cincinnati.

    Jeffrey W. Ohlmann is Associate Professor of Management Sciences and Huneke Research Fellow in the Tippie College of Business at the University of Iowa. Born in Valentine, Nebraska, he earned a B.S. from the University of Nebraska, and M.S. and Ph.D. degrees from the University of Michigan. He has been at the University of Iowa since 2003. Professor Ohlmann’s research on the modeling and solution of decision-making problems has produced over twenty research papers in journals such as Operations Research, Mathematics of Operations Research, INFORMS Journal on Computing, Transportation Science, the European Journal of Operational Research, and Interfaces. He has collaborated with companies such as Transfreight, LeanCor, Cargill, the Hamilton County Board of Elections, and three National Football League franchises. Due to the relevance of his work to industry, he was bestowed the George B. Dantzig Dissertation Award and was recognized as a finalist for the Daniel H. Wagner Prize for Excellence in Operations Research Practice.