GLOBAL (with GLOBAL Online, 1 term (6 months) Printed Access Card) 4th Edition
Mike Peng
GLOBAL 3rd Edition
Mike Peng
ISBN-13: 9781305627215 | ISBN-10: 1305627210
© 2016 | Published |  416  Pages
Previous Editions: 9781111821753

Binding Format:

Paperback/Softcover Book/Jrnal
US $85.00
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Through ongoing research into students' workflows and preferences, GLOBAL3 from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore GLOBAL3 anywhere, anytime, and on most devices with GLOBAL Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, GLOBAL3 with GLOBAL Online engages students of all generations and learning styles, and integrates seamlessly into your Global Business course.



  • PART I: LAYING FOUNDATIONS.
    1. Globalizing Business.
    2. Understanding Politics, Laws, & Economics.
    3. Emphasizing Cultures, Ethics, & Norms.
    4. Leveraging Resources & Capabilities.
    PART II: ACQUIRING TOOLS.
    5. Trading Internationally.
    6. Investing Abroad Directly.
    7. Dealing with Foreign Exchange.
    8. Capitalizing on Global & Regional Integration.
    PART III: MANAGING AROUND THE WORLD.
    9. Growing & Internationalizing the Entrepreneurial Firm.
    10. Entering Foreign Markets.
    11. Making Alliances & Acquisitions Work.
    12. Strategizing, Structuring, & Learning Around the World.
    PART IV: BUILDING FUNCTIONAL EXCELLENCE
    13. Managing Human Resources Globally.
    14. Competing on Marketing and Supply Chain Management
    15. Managing Corporate Social Responsibility Globally.

    • GLOBAL Online offers a dynamic way to bring course concepts to life with interactive learning, study, and exam preparation tools that support the printed edition of the text. Provide your students with this robust array of learning tools to enrich their course experience. Students gain immediate access to customized practice quizzes – created by them, while taking notes, using Studybits.™ In addition, videos, simulations, and other assessment activities all appear within the flow of the Online experience.
    • GLOBAL Online gives instructors the ability to manage their course documents and supplements all one screen. Instructors will be able to view supplements that are already uploaded with their dashboard, upload their own content and organize that content by chapter, week, day, etc. Instructors will also be able to create assignments from the calendar view and list view – this includes chapter readings, assessment content from the quiz and test bank (multiple choice, FITB and true/false content) and their own documents/links.
    • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student's workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.
    • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.
    • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.
    • GLOBAL Online gives instructors the ability to manage their course documents and supplements all one screen. Instructors will be able to view supplements that are already uploaded with their dashboard, upload their own content and organize that content by chapter, week, day, etc. Instructors will also be able to create assignments from the calendar view and list view – this includes chapter readings, assessment content from the quiz and test bank (multiple choice, FITB and true/false content) and their own documents/links.
    • NEW 4LTR PRESS ONLINE: GLOBAL Online allows easy exploration of GLOBAL3 anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, connect with classmates and track your progress with Concept Tracker. Add in access to assignments and documents from your instructor, and you have everything you need in one place and always accessible!
  • "The online help was great. The games made it so it wasn't boring and I retained more of the information."

For more information about these supplements, or to obtain them, contact your Learning Consultant

  • CourseMate, 1 term (6 months) Instant Access for Peng’s GLOBAL 3
    ISBN-10: 1305627695 | ISBN-13:9781305627697
    List Price = 79.95
    Enhanced CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook.
    LMS Integrated for Enhanced CourseMate, 1 term (6 months) Instant Access for Peng’s GLOBAL 3
    ISBN-10: 1305627601 | ISBN-13:9781305627604
    List Price = 84.95
    This access code will provide you with seamless access to your Enhanced CourseMate with MindTap® Reader for Management resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.
    Online, 1 term (6 months) Instant Access for Peng's GLOBAL 3
    ISBN-10: 1305944763 | ISBN-13:9781305944763
    List Price = 85.00
    GLOBAL Online allows students to study how and when they want. GLOBAL Online allows easy exploration of the content anywhere−including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits throughout the product and can leverage a series of tags and filters to organize and personalize their study time.


  • Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments.