Internet Research Illustrated 7th Edition
Donald I. Barker | Melissa S. Barker
ISBN-13: 9781285854120 | ISBN-10: 1285854128
© 2014 | Published |  128  Pages
Previous Editions: 9781133190387

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Paperback
US $72.95
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Equip your students with Internet Research knowledge using this practical user-friendly book from the Illustrated Series. New edition features vastly expanded coverage of social media search, with an entire unit now dedicated to the topic. Explores how to use social media meta search engines to find information from multiple social media sites simultaneously. Additional emphasis on evaluating the value, veracity, and reliability of content found online. Continued attention to Boolean search and the use of other advanced search operators to maximize the efficacy of Internet research. Streamlined coverage of specialty searches and the use of subject directories, using state-of-the-art search techniques.



  • UNIT A: SEARCHING THE INTERNET EFFECTIVELY.
    Understanding Internet Search Tools.
    Using a search toolbar.
    Creating an Internet Research Strategy.
    Identifying the Right Keywords.
    Performing a Basic Search.
    Why do search results vary with different search engines?
    Adding Keywords
    Arranging keywords.
    Using Phrase Searching.
    Other ways to search using phrases.
    Analyzing Search.
    Understanding Evaluative Criteria.
    Understanding Wikipedia.
    Evaluating a Web Page.
    Considering what others say about Web pages.
    Evaluating bias.
    Citing Online Resources.
    Copyright and plagiarism.
    UNIT B: CONSTRUCTING COMPLEX SEARCHES.
    Understanding Boolean Operators.
    Remembering Boolean logic.
    Narrowing a Search with the AND Operator.
    Using the plus sign.
    Keeping a search diary.
    Expanding a Search with the OR Operator.
    Restricting a Search with the NOT Operator.
    Using Multiple Boolean Operators.
    Using multiple Boolean operators instead of advanced search forms.
    Searching with Filters.
    Filtering domains in the URL.
    Combining Boolean Operators and Filters.
    Using the search text boxes on an advanced search page.
    Using Advanced Search Operators.
    Using Metasearch.
    Maximizing metasearching.
    UNIT C: FINDING SPECIALTY INFORMATION.
    Understanding Subject Guides.
    Using a Subject Guide.
    Understanding distributed subject guides.
    Understanding the Deep Web.
    Comparing the visible and invisible Web.
    Searching Periodical.
    Finding Places.
    Finding People and Businesses.
    Finding personal email addresses and telephone numbers.
    Using a Specialized Search Engine.
    Finding a specialized search engine.
    Finding Online Reference.
    Finding Government Information.
    Finding state and provincial government sites.
    UNIT D: SEARCHING THE SOCIAL WEB.
    Understanding Social Media Searches.
    Recognize the wisdom of the crowd.
    Searching Social Networks.
    Finding discussion groups or forums.
    Navigating the Blogosphere.
    Understanding RSS.
    Scanning Microblogs.
    Understanding Enterprise Social Software.
    Searching Video Sites.
    Using YouTube's Advanced Filters.
    Searching Photo Sharing Sites.
    Understanding copyrights and licenses.
    Searching Social News Sites and Article Directories.
    Social bookmarking sites.
    Finding Answers with Q & A Sites.
    Understanding a Wiki.
    Using Social Media Search Engines.
    Understanding Social Media Dashboards.

    • Extensive attention continues to be given to Boolean search and the use of other advanced search operators to maximize the efficacy of Internet research.
    • Features the reader-friendly Illustrated Series' two-page spread format, which provides succinct lessons with instructions on the left page and large, full-color screenshots on the right page.
    • Makes concepts relevant with end-of-chapter Independent Challenges and Visual Workshops.
    • Makes a great reference for future use, thanks to its concise content and streamlined design.
    • Coverage of social media search has been vastly expanded, with an entire unit now dedicated to the topic. This unit explains how to effectively and efficiently find content on social networks (e.g., LinkedIn), blogs, microblogs (e.g., Twitter), video and photo sharing sites (e.g., YouTube and Flickr, respectively), social news sites (e.g., Digg), article directories (EzineArticles), and question-and-answer (Q&A) sites (e.g., Answers.com).
    • Instructions and conceptual framework for using social media meta search engines are provided to find information from multiple social media sites simultaneously, saving both time and effort. For example, SocialMention searches over 80 social media sites at the same time for wide variety content.
    • The prominence of methods for evaluating the value, veracity, and reliability of content found online have been expanded and enhanced. Students learn approaches to quickly analyze a web page's usefulness and authority. As more and more of the information on the web is stored in databases, coverage of specialty searches and the use of subject directories to uncover this content has been streamlined to present state-of-art search techniques.
    • Offers new tips and tools for automatically and manually generating the most effective keywords for locating the information you want online.
    • Provides the latest approaches in efficient social media searching, so you can locate relevant and reliable information.
    • Highlights the best practices for using advanced search forms for the social web, so you can quickly sift through the potentially overwhelming sea of data to find exactly what you want.
    • All units are updated to reflect the latest developments in Internet searching.
    • New! Learning outcomes for each 2-page lesson mapped to assessments.
    • New! Design improvements help keep students engaged and on track.
For more information about these supplements, or to obtain them, contact your Learning Consultant

  • Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker.

    Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Jive Software, Puppet Labs, and Gates NextGen Open Source Courseware Grant. She has coauthored five textbooks, including the best-selling Internet Research Illustrated. In 2010, she created the first accredited social media marketing certificate in Washington State. She teaches search and social media marketing, as well as other related courses at Spokane Falls Community College. Melissa holds a B.A. in public relations and advertising from Gonzaga University, and an M.B.A. from Willamette University (expected in 2016). She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. Melissa has become a recognized authority on LinkedIn, and a sought-after speaker at conferences, such as InnoTech and ITEXPO. For more information, visit: www.linkedin.com/in/melissasbarker.