CTE Research Methods for the Behavioral Sciences with CB VitalSource eBook 5th Edition
Frederick J Gravetter | Lori-Ann B. Forzano
ISBN-13: 9789814687263 | ISBN-10: 981468726X
© 2016 | Published |  448  Pages

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Paperback/Softcover Book/Jrnal
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RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, helps readers see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the book leads readers through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step presentation emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach by linking terminology with applied concepts; their "lecture in a book" style makes the text accessible by emphasizing discussion and explanation of topics. Examples and content throughout the book reflect the most current APA guidelines.



  • Preface.
    1. Introduction, Acquiring Knowledge, and the Scientific Method.
    2. Research Ideas and Hypotheses.
    3. Defining and Measuring Variables.
    4. Ethics in Research.
    5. Selecting Research Participants.
    6. Research Strategies and Validity.
    7. The Experimental Research Strategy.
    8. Experimental Designs: Between-Subjects Design.
    9. Experimental Designs: Within-Subjects Design.
    10. The Nonexperimental and Quasi-Experimental Strategies: Nonequivalent Group, Pre–Post, and Developmental Designs.
    11. Factorial Designs.
    12. The Correlational Research Strategy.
    13. The Descriptive Research Strategy.
    14. Single-Subject Research Designs.
    15. Statistical Evaluation of Data.
    16. Writing an APA-Style Research Report.
    APPENDICES.
    A. Random Number Table and Instruction.
    B. Statistics Demonstrations and Statistical Tables.
    C. Instructions for Using SPSS.
    D. Sample APA-Style Research Report Manuscript for Publication.
    Glossary.
    References.
    Name Index.
    Subject Index.

    • Chapter 15 has been reorganized to integrate new material on research design and statistical analyses, which assists students in determining which statistical analysis is appropriate based on the research design and the data. New tables present examples of data in different categories of designs and new flow charts identify the appropriate statistical procedures for data in each category.
    • Chapter 16 presents a new sample research report (completely reproduced in Appendix D) that provides examples of manuscript pages. A new table demonstrates a wide variety of citation styles, and another new table updates reference formats, emphasizing formats for referencing electronic sources.
    • Updated Appendices include references (in Appendix B) to the corresponding SPSS demonstrations in Appendix C for each statistical calculation, where appropriate; examples demonstrating the current version of SPSS (Appendix C); and a new example of a research report demonstrating the revised APA-style guidelines (Appendix D).
    • The authors use an informal, conversational writing style that emphasizes discussion and explanation of topics, rather than a simple "cookbook" presentation of facts.
    • This text includes chapter learning objectives, chapter overviews, chapter preview examples, chapter summaries, and a list of keywords for quick review at the end of each chapter. Instructors can use the learning checks and end-of-chapter exercises and activities as prepackaged assignments.
    • Organized according to the research process, the book is appropriate for use in a lecture-only class or a class with a lab component. The order of chapters can be varied to meet the requirements of different instructors.
    • New Chapter Previews put students into a "mind-set" that prepares them for learning the chapter content. Each preview piques students’ curiosity with an inherently interesting example that raises the major issue to be covered in the chapter.
    • A new section in Chapter 6 discusses the similarities and differences between nonexperimental and correlational research strategies. The section distinguishing research strategies, research designs, and research procedures appears earlier in the chapter and the detailed discussion of time-related threats to internal validity has been moved to Chapter 9 on within-subjects experiments.
    • Chapter 10 now focuses on nonexperimental designs and introduces some of the modifications that produce closely related quasi-experimental designs. A new box compares and contrasts differential and correlational research and a new table presents an overview of the nonexperimental and quasi-experimental research designs that are discussed in the following sections. There's also a new section on applications and statistical analyses for nonexperimental and quasi-experimental research designs.
    • In Chapter 11, a new research example comparing the effectiveness of studying text printed on paper to text presented on a computer screen is used to introduce factorial designs. A new section describes the statistical evaluation of the results from a factorial design.
    • Chapter 12 presents the section on comparing correlational, experimental, and differential research earlier in the chapter as a more distinct way to introduce the correlational strategy. A new section explains how to interpret and statistically evaluate the results from correlational research.
    • Chapter 13, "The Descriptive Research Strategy," is updated to more prominently feature use of the Internet to administer surveys.
    • Material throughout each chapter has been revised to focus on learning objectives, which are now identified at the beginning of each chapter section. The objectives are also correlated with each end-of-chapter Exercise and Engagement Activity to assist students in mastering the objectives.
    • Essay-style Learning Checks, formerly at the end of each chapter section, have been replaced with objective multiple-choice questions-with at least one question for each learning objective. Answers are provided to help students identify which content they have mastered.
    • Almost all end-of-chapter exercise sets and engagement activities have been revised or replaced with a greater number of higher-level learning items.
    • Throughout the book, research examples have been updated and hypothetical results have been replaced with real research examples. Where necessary, tables and figures have been revised.
    • Chapter 1 has been significantly revised and refined. For instance, information regarding hypotheses now clarifies the idea that a single hypothesis can lead to several different predictions, and that each prediction refers to a specific situation or an event that can be observed and measured. A new section makes a distinction between quantitative and qualitative research. The focus of step four of the research process now includes not only identification of participants or subjects, but also decisions for selection and planning for their ethical treatment.
    • Chapter 2 is now titled "Research Ideas and Hypotheses" to more accurately reflect its content. Recognizing students' increased technological skill, material on finding background literature and conducting a literature search using PsycINFO has been vastly reduced. New material on critically reading a journal article helps students through the difficult task of finding ideas for new studies. A new section discusses how to convert a research idea into a hypothesis, including detailed characteristics of a good hypothesis.
    • In Chapter 3, discussion of the consistency of a relationship has been moved to the beginning of the section on validity and reliability of measurement (because validity and reliability are often established by a consistent relationship between two different measurements). The distinction between concurrent and convergent validity has been clarified, and revised terminology now distinguishes situations in which researchers are "blind" and in which participants are "blind" or "naïve."
    • Sections on ethical guidelines for research with humans and nonhumans (Chapter 4) have been updated in accordance with the APA 2010 amendments to the Ethics Code.
For more information about these supplements, or to obtain them, contact your Learning Consultant

  • Online Instructor's Manual for Gravetter/Forzano's Research Methods for the Behavioral Sciences, 5th
    ISBN-10: 1305411226 | ISBN-13:9781305411227
    List Price = 36.95
    PowerPoint® for Gravetter/Forzano's Research Methods for the Behavioral Sciences, 5th
    ISBN-10: 1305492994 | ISBN-13:9781305492998
    List Price = 72.95
    Helping you make your lectures more engaging while effectively reaching your visually oriented students, these handy Microsoft® PowerPoint® slides outline the chapters of the main text in a classroom-ready presentation. The PowerPoint® slides are updated to reflect the content and organization of the new edition of the text and feature some additional examples and real world cases for application and discussion.


  • Frederick J Gravetter is Professor Emeritus of Psychology at The College at Brockport, State University of New York. While teaching at Brockport, he specialized in statistics, research design, and cognitive psychology. Dr. Gravetter received his Bachelor's degree in mathematics from M.I.T. and his Ph.D. in psychology from Duke University. In addition to publishing several research articles, Dr. Gravetter is co-author of the best-selling STATISTICS FOR THE BEHAVIORAL SCIENCES, 10th Edition, ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES, 9th Edition, and RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 5th Edition.

    Lori-Ann B. Forzano is Professor of Psychology at The College at Brockport, State University of New York, where she regularly teaches undergraduate and graduate courses in research methods, learning, the psychology of eating, and statistics. She earned a Ph.D. in experimental psychology from the State University of New York at Stony Brook, where she also received her B.S. in psychology. Dr. Forzano's research examines impulsivity and self-control in adults and children. Her research has been published in the Journal of the Experimental Analysis of Behavior, Learning and Motivation, and The Psychological Record. Dr. Forzano has also co-authored RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 5th Edition.