CTE Managerial Economics: Applications, Strategies and Tactics with CB VitalSource eBook 14th Edition
James R. McGuigan | R. Charles Moyer | Frederick H.deB. Harris
ISBN-13: 9789814780568 | ISBN-10: 9814780561
© 2017 | Published |  544  Pages

Binding Format:

Cengage Technology Edition combines a full ebook or digital solutions package with each print edition. Use this new hybrid edition for maximum flexibility and benefits.
Not Available
For quantity discount, Contact your Representative

Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only.

CB VitalSource eBook – The ultimate eBook experience has arrived! Easily access our eBooks with features that will improve your reading experience, and tools to help you take notes and organize your studies.

Learn how to think analytically and make better business decisions as a future business leader with the insights found in MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The concise new edition offers a comprehensive current approach with cutting-edge coverage of important and relevant management topics.

  • Preface.
    About the Authors.
    1. Introduction and Goals of the Firm.
    2. Fundamental Economic Concepts.
    3. Demand Analysis.
    4. Estimating Demand.
    5. Business and Economic Forecasting.
    6. Managing in the Global Economy.
    7. Production Economics.
    7B. Production Economics of Renewable and Exhaustible Natural Resources.
    8. Cost Analysis.
    9. Applications of Cost Theory.
    10. Prices, Output, and Strategy: Pure and Monopolistic Competition.
    11. Price and Output Determination: Monopoly and Dominant Firms.
    12. Price and Output Determination: Oligopoly.
    13. Best-Practice Tactics: Game Theory.
    13A. Entry Deterrence and Accommodation Games.
    14. Pricing Techniques and Analysis.
    15. Contracting, Governance, and Organizational Form.
    15A. Auction Design and Information Economics.
    16. Government Regulation.
    17. Long-Term Investment Analysis.
    A. The Time Value of Money.
    B. Tables.
    C. Differential Calculus Techniques in Management .
    D. Check Answers to Selected End-of-Chapter Exercises.
    Web Appendices.

    • FEATURES STRENGTHEN DECISION-MAKING SKILLS: “What Went Right/What Went Wrong” features, now included in all chapters, enable students to apply what they have learned to real-business decisions and examine the positive and negative outcomes of management decisions. These insightful features show the relevance of managerial economic insights to avoiding widely discussed corporate mistakes. Students learn how to critically evaluate good and bad decisions and anticipate the subsequent effects.
    • SESSION-SIZE PACKETS OFFER READINGS, ASSIGNMENTS, AND MORE FOR YOUR FLEXIBILITY: The latest content from this edition is now available in session packet filled with student exercises, author videos, text readings, and assignments. Aplia quizzes offer insightful feedback and subtle as well as basic insights regarding correct and incorrect answers.
    • REAL-WORLD EMPHASIS HIGHLIGHTS HANDS-ON PRACTICE: This edition provides more than 300 applications and examples from today’s practice that offer hands-on experience with the decision-making challenges students will face as managers -- as well as the tools most effective for solving those challenges. Each chapter opens with a unique Managerial Challenge illustrating an economic analysis problem related to the chapter’s material that today’s managers could face.
    • MORE INTERNATIONAL COVERAGE EMPHASIZES BUSINESS ISSUES IN CHINA, INDIA, AND THE GLOBAL MARKETPLACE: This edition integrates international issues throughout, illustrating how they relate to managerial efficiency and shareholder wealth maximization. Additionally, intriguing “International Perspectives” illustrate how students can apply chapter concepts to problems facing today’s managers in an increasingly global climate. Readers gain a better understanding of the international impact of economics.
    • AUTHORS OFFER DIVERSE APPROACHES TO KEY ANALYTICAL CONCEPTS: This edition presents key analytical concepts in several different ways -- including tabular analysis, graphical analysis, spreadsheet, and algebraic analysis -- making difficult material more accessible. Your students are able to learn in the format with which they are most comfortable. When elementary differential calculus is used, at least one alternative mode of analysis also is presented. The book also offers a strong finance emphasis.
    • NEW, MINDTAP® ECONOMICS DIGITAL SOLUTION TRANSFORMS LEARNING: Available for the first time with this edition, MindTap® Economics digital learning solution helps you engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap® helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers.
    • NEW Aplia WITHIN MINDTAP® CONNECTS CONCEPTS TO THE REAL WORLD: Aplia significantly improves outcomes and elevates thinking by increasing student effort and engagement. Developed by leading teachers, Aplia assignments connect concepts to the real world and focus on the unique course challenges facing students. In just 10 years, more than one billion answers have been submitted through Aplia, representing millions of students who have come to class more engaged and better prepared.
    • NEW INDIVIDUAL CLASS SESSION PAGES AND TOOLS MAKE CLASS PREPARATION SIMPLE: Now you can easily access the authors’ individual class session page selections from this edition as well as caselette exercises, problem sets, and multiple-choice quizzes to assist in developing an engaging course.
    • NEW INDIVIDUAL CLASS SESSION PREPARATION QUESTIONS FACILITATE IN-CLASS DISCUSSION: These intriguing Class Preparation Questions motivate students to think at a higher level and prompt meaningful whole class discussions.
    • INFOTRAC® STUDENT COLLECTIONS PROVIDES INSTANT ACCESS TO MANAGERIAL ECONOMIC RESEARCH: With InfoTrac, your students gain convenient access to hundreds of scholarly and popular articles related to managerial economic through a user-friendly database at http://gocengage.com/infotrac.
For more information about these supplements, or to obtain them, contact your Learning Consultant

  • Cengage Learning Testing, powered by Cognero®, Instant Access for McGuigan/Moyer/Harris’ Managerial Economics: Applications, Strategies and Tactics
    ISBN-10: 1305506413 | ISBN-13:9781305506411
    List Price = 59.00
    Cengage Learning Testing, powered by Cognero® Instant Access
    Companion Website (with Instructor’s Manual, Test Bank, PowerPoint®) for McGuigan/Moyer/Harris’ Managerial Economics: Applications, Strategies and Tactics
    ISBN-10: 1305506472 | ISBN-13:9781305506473
    List Price = 15.95
    Companion Website (with Instructor's Manual, Test Bank, PowerPoint®)
    MindTap Economics, 1 term (6 months) Instant Access for McGuigan/Moyer/Harris' Managerial Economics: Applications, Strategies and Tactics
    ISBN-10: 1305628721 | ISBN-13:9781305628724
    List Price = 130.00
    MindTap Economics for McGuigan/Moyer/Harris’ Managerial Economics: Applications, Strategies and Tactics, 14th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Digitized assessment include Aplia as well as Managerial Challenges. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.
    LMS Integrated MindTap Economics, 1 term (6 months) Instant Access for McGuigan/Moyer/Harris' Managerial Economics: Applications, Strategies and Tactics
    ISBN-10: 1305628748 | ISBN-13:9781305628748
    List Price = 130.00
    LMS Integrated MindTap Economics, 1 term (6 months) Instant Access

  • James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business, he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. Dr. McGuigan received his undergraduate degree from Carnegie-Mellon University; his M.B.A. at the Graduate School of Business at the University of Chicago and his Ph.D. from the University of Pittsburgh. In addition to his interests in economics, he has co-authored several well-known books on financial management.

    R. Charles Moyer earned his B.A. in Economics from Howard University and his M.B.A. and Ph.D. in Finance and Managerial Economics from the University of Pittsburgh. Dr. Moyer is Dean Emeritus of the College of Business at the University of Louisville and Professor of Finance and Entrepreneurship. He is Dean Emeritus and former holder of the GMAC Insurance Chair in Finance at the Babcock Graduate School of Management, Wake Forest University. Previously, he was Professor of Finance and Chairman of the Department of Finance at Texas Tech University. Dr. Moyer also has taught at the University of Houston, Lehigh University, and the University of New Mexico and spent a year at the Federal Reserve Bank of Cleveland. Dr. Moyer has taught extensively abroad in Germany, France, and Russia. In addition to this text, Moyer has coauthored two other financial management texts. He has been published in many leading journals, including Financial Management, Journal of Financial and Quantitative Analysis, Journal of Finance, Financial Review, Journal of Financial Research, International Journal of Forecasting, Journal of Economics and Business, Strategic Management Journal, and Journal of Industrial Organization. Dr. Moyer has been a member of the Board of Directors of King Pharmaceuticals, Inc. and is on the board of Capitala Finance Corporation, the board of Enterprise Community Fund I, the board of US WorldMeds, and the board of Summit Biosciences.

    Frederick H. deB. Harris (Rick) is Professor of Economics and Finance at the Schools of Business, Wake Forest University. Dr. Harris holds a Ph.D. from the University of Virginia and a Dartmouth College A.B. in Economics. His specialties are pricing tactics and capacity planning in product markets as well as price discovery in financial markets and security market design. He has taught managerial economics required courses in the M.A. in Management and M.B.A. programs and elective B.A., B.S., M.S., M.B.A., and Ph.D. courses at Wake Forest, the University of Texas, and William and Mary, as well as several universities in France, Italy, Germany, and Australia.

    Dr. Harris has earned two school-wide Educator of the Year awards and two Researcher of the Year awards. Other recognitions include Outstanding Faculty (Inc., 1998 and 2001), Outstanding Faculty (Business Week’s Guide to the Best Business Schools, 1997-2004), Board of Associate Editors (Journal of Industrial Economics, 1988-2003), and the Runner-up Prize (European Corporate Governance Institute, 2007). His numerous publications have appeared in leading journals in economics, finance, and operations, such as the Review of Economics and Statistics, The Journal of Financial and Quantitative Analysis, Journal of Financial Markets, The Journal of Operations Management, and The Journal of Business Ethics. He also writes with practitioners in the Journal of Trading from Institutional Investor Inc. and in the Inform’s Journal of Revenue and Pricing Management.