Public Speaking: The Evolving Art 4th Edition
Stephanie J. Coopman | James Lull
ISBN-13: 9781337090568 | ISBN-10: 1337090565
© 2018 | Published |  416  Pages
Previous Editions: 9781285432823

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Both timely and practical, Coopman and Lull's PUBLIC SPEAKING: THE EVOLVING ART, 4th Edition, equips students with solid fundamentals by combining well-respected traditions of public speaking instruction with the wealth of digital resources available today. Packed with examples from popular culture, the text analyzes the public speaking success of contemporary figures like Bernie Sanders and Pope Francis, while "Apply It" boxes encourage students to put their new skills into practice outside the classroom. The text is now available with MindTap Speech, a customizable, online learning platform that combines all learning tools --readings, multimedia, activities, and assessments -- into a singular Learning Path as well as empowers instructors with new assessment capabilities for traditional, online, and hybrid courses. MindTap also includes short video and animation segments featuring four peer mentors who guide readers through the concepts and strategies presented in the text.

    1. The Evolving Art of Public Speaking.
    2. Building Your Confidence.
    3. Listening.
    4. Developing Your Purpose and Topic.
    5. Adapting to Your Audience.
    6. Researching Your Topic.
    7. Supporting Your Ideas.
    8. Organizing and Outlining Your Speech.
    9. Beginning and Ending Your Speech.
    10. Using Language Effectively.
    11. Integrating Presentation Media.
    12. Delivering Your Speech.
    13. Informative Speaking.
    14. Persuasive Speaking.
    15. Understanding Argument.
    16. Special Occasion, Distance, and Group Speaking.

    • The text works seamlessly with MindTap® Speech, a customizable, online, and user-focused learning platform. MindTap® combines a wealth of learning tools -- readings, multimedia, activities, and assessments -- into a singular learning system that guides both the student and instructor step by step through the curriculum.
    • Promoting interactive, peer-based learning in every chapter, MindTap®'s integrated Watch It video and animation segments feature peer mentors who act as supportive guides offering speech-making strategies, visually modeling both effective and ineffective techniques from research to delivery to use of presentation aids, and adding a personal connection in a visual medium familiar to students.
    • Engaging and timely, PUBLIC SPEAKING: THE EVOLVING ART, 4e, teaches the fundamental goals of public speaking while exploring the evolving contexts and digital resources that inform public speaking today. Popular media-oriented examples provide a critical guide to help both you and your students determine what role digital culture plays in your public speaking course.
    • A unique, practical pedagogical system in the text -- "Read it, Watch it, Analyze it, Review it" -- gives structure to each chapter as well as directs students to the easy-to-access online material. "Apply It" Boxes offer students an opportunity to use their newly gained public speaking skills in situations outside of the classroom.
    • The crucial chapter 14 on Persuasive Speaking offers a unique new approach not found in other public speaking textbooks. Persuasive speaking is now divided into two categories and treated separately in the same chapter: practical persuasion and issue-based persuasion. The chapter illustrates how "practical" and "issue-based" topics differ and how students can select organizational patterns appropriate for both types of persuasive speeches. Text and video samples of student speeches represent both types of persuasive speeches.
    • Chapter 11, Integrating Presentation Media, has been thoroughly updated to reflect the latest trends in communications technology. Recorded especially for this edition, a new video featuring a speech by one of America's top environmental leaders demonstrates how students can maximize the use of digital slides in their classroom presentations.
    • Chapter 16, Special Occasion, Distance, and Group Speaking, now includes coverage of distance speaking and teaches students how to make effective presentations in videoconferences, graphical online presentations, and telephone meetings.
    • Practical and relevant, the fourth edition is packed with examples from popular culture and analyzes the public speaking success of contemporary public figures such as Bernie Sanders, Malala Yousafzai, Donald Trump, and Pope Francis.
    • Emphasizing public speaking as an "evolving art," the authors focus on the evolutionary nature of public speaking throughout the text -- from Greek and Roman traditions to the most contemporary forms of public address, including the use of presentation media.
    • "Watch It Live" action videos and animations include 14 all-new animations especially produced for the fourth edition that illustrate and introduce innovative variations on time-tested traditions of public speaking instruction. With a student-friendly presentation, four peer mentors guide learners through sound speech-building strategies while demonstrating key concepts presented in the book. Designed to achieve clear goals and pedagogical outcomes, these mentoring tools explain, assist, and model in the framework of a carefully sequenced experience.
    • Popular "Apply It" boxes have been revised and expanded to include more real-world applications. New "Apply It in the Workplace" boxes encourage students to put chapter concepts into practice as they apply their new public speaking skills outside the classroom and in professional contexts. Updated "Apply it in Your Community" boxes offer students opportunities to utilize their new skills and strategies within their own communities.
  • "PUBLIC SPEAKING: THE EVOLVING ART is an excellent Public Speaking text! The information in it is current, relevant, and extremely accessible for the average college student. The MindTap® program associated with it makes it even better. There are [sic] a wealth of resources available to students, including an Outline builder to make constructing outlines effortless!"

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  • LMS Integrated MindTap Speech, 1 term (6 months) Instant Access for Coopman/Lull's Public Speaking: The Evolving Art
    ISBN-10: 1337109827 | ISBN-13:9781337109826
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    This access code will provide your students with seamless access to their MindTap Speech resources from within your campus Learning Management System. Students will be prompted to enter this access code the first time that they click on a link in your course that includes Cengage content.
    LMS Integrated MindTap Speech, 1 term (6 months) Printed Access Card for Coopman/Lull's Public Speaking: The Evolving Art, 4th
    ISBN-10: 1337109835 | ISBN-13:9781337109833
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    LMS Integrated MindTap Speech, 1 term (6 months) Printed Access Card
    MindTap Speech, 1 term (6 months) Printed Access Card for Coopman/Lull's Public Speaking: The Evolving Art, 4th
    ISBN-10: 1337109568 | ISBN-13:9781337109567
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    It's 1 a.m., there are 20 tabs open on your computer, you lost your flashcards for the test, and you're so tired you can't even read. It'd be nice if someone came up with a more efficient way of studying. Luckily, someone did. With a single login for MindTap Communication for Coopman/Lull's PUBLIC SPEAKING: THE EVOLVING ART, 4th Edition, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! Manage your time and workload without the hassle of heavy books! The MindTap Reader keeps all your notes together, lets you print the material, and will even read text out loud. Need extra practice? Find pre-populated flashcards and the entire eBook in the MindTap Mobile App, as well as quizzes and important course alerts. Want to know where you stand? Use the Progress app to track your performance in relation to other students.
    MindTap Speech, 1 term (6 months) Instant Access for Coopman/Lull's Public Speaking: The Evolving Art
    ISBN-10: 1337109576 | ISBN-13:9781337109574
    List Price = 50.00
    Coopman/Lull's PUBLIC SPEAKING: THE EVOLVING ART, 4th Edition. Easy-to-use and easy-to-customize, MindTap Speech combines all learning materials students need to prepare, practice, and present -- readings, multimedia, activities, and assessments -- into a singular Learning Path.
    Instructor's Website (with Cengage Learning Testing, powered by Cognero, PowerPoint®, Instructor's Resource Manual) for Coopman/Lull's Public Speaking: The Evolving Art, 4th
    ISBN-10: 1337109584 | ISBN-13:9781337109581
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    The Instructor Companion Website includes Computerized Testing via Cognero®, ready-to-use PowerPoint® presentations (with text and images that can also be customized to suit your course needs), Join In for Turning Point clicker questions, and an electronic version of the Instructor's Manual.
    Cengage Learning Testing, powered by Cognero Instant Access for Coopman/Lull's Public Speaking: The Evolving Art
    ISBN-10: 1337109673 | ISBN-13:9781337109673
    List Price = 59.00
    Cengage Learning Testing, powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

  • Stephanie J. Coopman (Ph.D., University of Kentucky) is Professor of Communication Studies at San José State University. She served as department chair for five years and chair of the SJSU University Council of Chairs and Directors for three years. In addition to teaching public speaking since the start of her career, she has conducted numerous training sessions on public speaking and communication pedagogy. Professor Coopman has published her research in a variety of scholarly outlets, including FIRST MONDAY, COMMUNICATION EDUCATION, WESTERN JOURNAL OF COMMUNICATION, COMMUNICATION YEARBOOK, AMERICAN COMMUNICATION JOURNAL, JOURNAL OF BUSINESS COMMUNICATION, and MANAGEMENT COMMUNICATION QUARTERLY. She contributes 20 percent of her royalties from the sale of PUBLIC SPEAKING: THE EVOLVING ART to the Robert R. Zimmermann "Dr. Bob" Scholarship fund for students and the Dr. Robert R. "Dr. Bob" Zimmermann Endowed Teaching Chair Award for faculty at Delta College in University Center, Michigan.

    James Lull (Ph.D. University of Wisconsin-Madison) is Professor Emeritus of Communication Studies at San José State University. Winner of the National Communication Association's Golden Anniversary Monograph Award, he has taught public speaking for more than twenty-five years. An internationally recognized leader in media studies, cultural analysis, and evolutionary communication, Professor Lull is the author or editor of twelve books with translations into many languages as well as articles published in the top journals in the field. Dr. Lull holds honorary doctorates and professorships from several universities in Europe and Latin America where he regularly gives plenary addresses and seminars.