Combining the latest research with hands-on applications, Keith/Lundberg's PUBLIC SPEAKING: CHOICES AND RESPONSIBILITY, 3rd Edition, delivers a practical and up-to-date public speaking text based on rhetorical theory. It emphasizes the role of choices and civic engagement/responsibility throughout. Giving students valuable insight, it describes the audience as a "public" to which the speaker belongs, rather than as a separate entity defined only by demographics. The third Edition includes an emphasis on the importance of civility in public discourse as well as a discussion about "fake news" and a new section covering "lightning talks." An entire chapter is devoted to special kinds of speeches like TED Talks, PechaKucha, poetry slams and more. Combining current research with best practices, the text equips students with the tools to become excellent public speakers.