CTE Statistics for Management and Economics with CB VitalSource eBook 10th Edition
Gerald Keller
ISBN-13: 9789814624237 | ISBN-10: 9814624233
© 2015 | Published |  640  Pages

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Paperback/Softcover Book/Jrnal
Cengage Technology Edition combines a full ebook or digital solutions package with each print edition. Use this new hybrid edition for maximum flexibility and benefits.
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STATISTICS FOR MANAGEMENT AND ECONOMICS, Tenth Edition, emphasizes applications over calculation. It illustrates how vital statistical methods and tools are for today’s managers--and teaches you how to apply them to real business problems. Using a proven three-step "ICI" approach to problem solving, the text teaches you how to IDENTIFY the correct statistical technique by focusing on the problem objective and data type; how to COMPUTE the statistics doing them by hand, using Excel®, or using MINITAB; and how to INTERPRET results in the context of the problem. This unique approach enhances your comprehension and practical skills. The text’s vast assortment of data-driven examples, exercises, and cases covers the various functional areas of business, demonstrating the statistical applications that marketing managers, financial analysts, accountants, economists, and others use. These comprehensive applications give you hands-on practice, while solid pedagogical elements make the material more accessible and easy to apply to your world. Completely up-to-date, the tenth edition offers comprehensive coverage, current examples, and Excel® 2013 and MINITAB 16 content.



  • 1. What is Statistics?
    2. Graphical Descriptive Techniques I.
    3. Graphical Descriptive Techniques II.
    4. Numerical Descriptive Techniques.
    5. Data Collection and Sampling.
    6. Probability.
    7. Random Variables and Discrete Probability Distributions.
    8. Continuous Probability Distributions.
    9. Sampling Distributions.
    10. Introduction to Estimation.
    11. Introduction to Hypothesis Testing.
    12. Inference about a Population.
    13. Inference about Comparing Two Populations.
    14. Analysis of Variance.
    15. Chi-Squared Tests.
    16. Simple Linear Regression and Correlation.
    17. Multiple Regression.
    18. Model Building.
    19. Nonparametric Statistics.
    20. Time-Series Analysis and Forecasting.
    21. Statistical Process Control.
    22. Decision Analysis.
    23. Conclusion.
    Appendix A. Data File Sample Statistics.
    Appendix B. Tables.
    Appendix C. Answers to Selected Even-Numbered Exercises.
    Index.

    • Aplia™ for introductory Business Statistics is available for this text, giving students an easy way to stay on top of coursework with regularly scheduled assignments.
    • Emphasis on identification and interpretation provides students with practical skills that they can apply to real-world problems, whether the course uses manual or computer calculations.
    • Students have the opportunity to convert real data into information, and the optional use of the computer allows for larger and more realistic exercises and examples.
    • With a substantial number of data files and corresponding problems that ask students to interpret statistical results, students are provided ample opportunities to practice data analysis and decision making.
    • Instructors can use the data sets for hundreds of additional examples and exercises.
    • Students can use the "Do-It-Yourself Excel" subsections that teach them how to compute confidence interval estimators and hypothesis tests on their own.
    • This edition has been updated to reflect new screenshots and techniques in Excel® 2013.
    • MINITAB® 16 coverage has been updated throughout the text, featuring new screenshots and features.
    • End-of-chapter exercises have been updated throughout the text to provide multiple assignment options for instructors and new learning opportunities for students.
    • Figure and data tables have been updated throughout the text.
    • STATISTICS FOR MANAGEMENT AND ECONOMICS offers an enhanced and interactive eBook, MindTap™ Reader, for students.
For more information about these supplements, or to obtain them, contact your Learning Consultant

  • Aplia™, 2 terms Instant Access for Keller's Statistics for Management and Economics
    ISBN-10: 1285834909 | ISBN-13:9781285834900
    List Price = 142.00
    Aplia™ improves comprehension and outcomes by increasing student effort and engagement. Students stay on top of coursework with regularly scheduled homework assignments while automatic grading provides detailed, immediate feedback. Aplia™ assignments match the language, style, and structure of the text, which allows your students to apply what they learn directly to homework. Find out more at http://www.aplia.com or contact your Cengage Learning sales representative for more information.
    Aplia™, 1 term Instant Access for Management and Economics
    ISBN-10: 1285834933 | ISBN-13:9781285834931
    List Price = 132.00
    Aplia™ improves comprehension and outcomes by increasing student effort and engagement. Students stay on top of coursework with regularly scheduled homework assignments while automatic grading provides detailed, immediate feedback. Aplia™ assignments match the language, style, and structure of the text, which allows your students to apply what they learn directly to homework. Find out more at http://www.aplia.com or contact your Cengage Learning sales representative for more information.
    CengageNOW™, 2 terms (12 months) Instant Access for Keller's Statistics for Management and Economics
    ISBN-10: 1305103165 | ISBN-13:9781305103160
    List Price = 142.00
    CengageNOW™ is an online teaching and learning resource that accompanies your text-book, allowing you to organize your assignments and deliver better course results for you! – NOW.


  • Dr. Gerald Keller is Emeritus Professor of Business at Wilfrid Laurier University, where he taught statistics, management science, and operations management from 1974 to 2011. He also taught at the University of Toronto, the University of Miami, McMaster University, the University of Windsor, and the Beijing Institute of Science and Technology. In addition to consulting with banks on credit scoring and credit card fraud, Dr. Keller has conducted market surveys for the Canadian government on energy conservation. His books include BSTAT, 2e, APPLIED STATISTICS WITH MICROSOFT EXCEL, ESSENTIALS OF BUSINESS STATISTICS (co-authored), AUSTRALIAN BUSINESS STATISTICS (co-authored), and STATISTICS LABORATORY MANUAL EXPERIMENTS USING MINITAB. Dr. Keller also has been published in OMEGA, IIE TRANSACTIONS, DECISION SCIENCES, INFOR, ECONOMICS LETTERS, and ARCHIVES OF SURGERY.