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CENGAGE | (65) 6410 1200 |

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100

Small Business Management

Launching & Growing Entrepreneurial

Ventures

Longenecker, Petty, Palich, Hoy

Eighteenth Edition © 2017 9781305405745

This popular text continues to lead with its

comprehensive approach, precedent-setting

coverage, innovative tools, engaging examples,

and integrated resource package.

Small Business

Management

delves into the fundamentals of

business management, with an emphasis on

how to start a business as well as how to

manage, grow, and harvest one – the full

business cycle

All-new cases, proven exercises, and online activities

place students in the role of decision-makers to

sharpen their understanding of concepts

Unforgettable examples, exciting video cases,

and coverage of the most current developments

in business management today keep this

engaging text as current and practical now as it

was when it led the market in its first edition 50

years ago

Hardcover, 712 pages

This personal learning environment combines the

eBook and resources into a singular Learning Path

Small Business Management Launching & Growing

Entrepreneurial Ventures 

Eighteenth Edition © 2017

Student Edition + MindTap™

(6-year access) 

9781337857116

$217.50

Student Edition + MindTap™

(1-year access) 

9781337857109

$166.00

MindTap™ (6-year access) 

9781337857123

$187.50

Includes Cengage Learning Testing, powered by Cognero

®

Law for Business and Personal Use

Adamson, Morrison

Copyright Update 2017 9781305653009

Correlated to the

Precision Exams Business Law

(240) Exam

, and two exams (pre/post) are

included for each unit purchased of the “Student

Edition + MindTap™” bundles

Covers the skills, education, work experience, and

industry opportunities required for a variety of

law-related careers within various Career Clusters

Features include “Online Research,”“Entrepreneurs

and the Law,”“Mock Trial Prep,”“Cyberlaw,” and

“Economic Impact”—providing a foundation for

a wide range of business and personal legal

matters, with more than 1,000 cases available for

analysis and research

“Winning Edge” prepares students for BPA, DECA,

and FBLA competitive events

Addresses topics that meet CLEP curriculum

guidelines and help students pass the exam for

college credit

MindTap™ includes auto-graded Mock Trial Prep and

review assignments, chapter quizzes, tests, andmore

Hardcover, 656 pages

This personal learning environment combines the

eBook and resources into a singular Learning Path

Law for Business and Personal Use 

Nineteenth Edition ©2017

«

 Student Edition + MindTap™

(6-year access) 

9780357396223

$147.25

«

 Student Edition + MindTap™

(1-year access) 

9780357396230

$114.25

MindTap™ (6-year access) 

9780357084281

$102.25

Student Activities and Study Guide 

9780840068514

$29.25

Instructor’s Wraparound Edition 

9781305653016

$154.50

«

Includes a pre and post Precision Examper unit purchased

Includes Cengage Learning Testing, powered by Cognero

®

Global Business

Peng

Fourth Edition ©2017 9781305500891

Introduce your students to success in global

business today with a strategic approach to

international business topics and unique

coverage not found in other texts. GLOBAL

BUSINESS, 4th Edition, is the first global business

book that asks the big question, "What

determines the success and failure of firms

around the globe?"

Globally renowned scholar and author Mike Peng

answers from both an institution-based view and

resource-based view in every chapter, bringing

an unparalleled continuity to the learning

process. The book combines an inviting,

conversational style with the latest scholarly

research and examples that reflect recent global

developments.

This edition's comprehensive set of cases from

Peng and other respected international experts

examines how companies throughout the world

have expanded globally.

GLOBAL BUSINESS, 4th Edition's comprehensive

package, including the MindTap™, a personalized

classroom management experience that

promotes better outcomes with relevant

assignments that guide students to analyze,

apply, and improve thinking while you measure

skills and outcomes with ease

Hardcover, 623 pages

This personal learning environment combines the

eBook and resources into a singular Learning Path

Global Business 

Fourth Edition ©2017

Student Edition + MindTap™

(6-year access) 

9780357078761

$217.50

Student Edition + MindTap™

(1-year access) 

9780357078778

$166.00

MindTap™ (6-year access) 

9780357078785

$187.50

Includes Cengage Learning Testing, powered by Cognero

®

GLOBAL

with MindTap™ digital access

Peng

Fourth Edition ©2018 9781337406826

Combines an easy-reference textbook with

Chapter Review Cards and digital access to

MindTap™

MindTap™ is the digital learning solution that

powers students from memorization to mastery.

It gives you complete control of your course to

provide engaging content and to challenge your

students and to build their confidence

GLOBAL4 features all-new animated PengAtlas

maps, cutting-edge examples, and chapter

introduction videos

Softcover, 416 pages

This personal learning environment combines the

eBook and resources into a singular Learning Path

GLOBAL 

Fourth Edition ©2018

Student Edition + MindTap™

(6-year access) 

9780357078747

$94.00

Student Edition + MindTap™

(1-year access) 

9781337406826

$64.00

MindTap™ (6-year access) 

9780357078754

$64.00

Includes Cengage Learning Testing, powered by Cognero

®

Entrepreneurship: Ideas in Action

Updated Precision Exams Edition

Greene

Sixth Edition ©2019 9781337904698

Correlated to the

Precision Exams

Entrepreneurship (451) Exam

, and one exam is

included for each unit purchased of the “Student

Edition + MindTap™” bundles

Encourages students to examine all the major

steps involved in starting a business—ownership,

strategy, finance, and marketing

Includes information on online research and

online business planning

Offers abundant real-life examples that put the

content in a format students can relate to and

incorporates the framework for 21st Century

Learning to help prepare students for the real world

MindTap™ includes auto-graded review activities,

chapter quizzes, scenario-based exercises, and

more

Hardcover, 432 pages

This personal learning environment combines the

eBook and resources into a singular Learning Path

Entrepreneurship: Ideas in Action Updated Precision

Exams Edition 

Sixth Edition ©2019

«

 Student Edition + MindTap™

(6-year access) 

9780357398029

$129.25

«

 Student Edition + MindTap™

(1-year access) 

9780357398036

$96.25

MindTap™ (6-year access) 

9781337869881

$84.25

Student Workbook 

9781305653108

$25.25

Annotated Instructor’s Edition 

9781305653092

$84.25

«

Includes a pre and post Precision Examper unit purchased

Includes Cengage Learning Testing, powered by Cognero

®

Entrepreneurship

International Business

Small BusinessManagement

Business Law

Business, Management, and Administration

B U S I N E S S E D U C A T I O N

Grades 9–12