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101

For quoting or more information, contact your sales consultant:

asia.info@cengage.com

Sports and Entertainment Marketing

Updated Precision Exams Edition

Kaser, Oelkers

Fourth Edition Update ©2019 9781337904025

Correlated to the

Precision Exams Sports &

Entertainment Marketing (416) Exam

, and two

exams (pre/post) are included for each unit

purchased of the “Student Edition + MindTap™”

bundles

Continues to cover popular sports and

entertainment topics as the foundation for

teaching marketing concepts

Includes Case Studies and Winning Edge

activities for BPA, DECA, and FBLA to prepare

students for success in competitive events

New “Social Media Marketing” feature in every

chapter addresses current trends in social media

as they relate to promotion and advertising

MindTap™ includes auto-graded chapter review,

quizzes, tests, and more

Hardcover, 448 pages

This personal learning environment combines the

eBook and resources into a singular Learning Path

Sports and Entertainment Marketing Updated Precision

Exams Edition 

Fourth Edition Update ©2019

«

 Student Edition + MindTap™

(6-year access) 

9780357084526

$96.00

«

 Student Edition + MindTap™

(1-year access) 

9780357084533

$63.00

MindTap™ (6-year access) 

9780357084335

$51.00

Annotated Instructor’s Edition 

9781133953234

$86.25

«

Includes a pre and post Precision Examper unit purchased

Includes Cengage Learning Testing, powered by Cognero

®

SELL

with MindTap™ digital access

Ingram, Laforge, Avila, Schwepker, Williams

Sixth Edition ©2020 9781337408004

Combines an easy-reference textbook with

Chapter Review Cards and digital access to

MindTap™

MindTap™ is the digital learning solution that

powers students from memorization to mastery.

It gives you complete control of your course to

provide engaging content and to challenge your

students and to build their confidence

New box features throughout the text—“From

the Classroom to the Field” and “Technology in

Selling

Softcover, 256 pages

This personal learning environment combines the

eBook and resources into a singular Learning Path

SELL 

Sixth Edition ©2020

Student Edition + MindTap™

(6-year access) 

9780357078723

$90.00

Student Edition + MindTap™

(1-year access) 

9781337408004

$60.00

MindTap™ (6-year access) 

9780357078730

$60.00

Includes Cengage Learning Testing, powered by Cognero

®

Advertising and Integrated Brand

Promotion

O'Guinn, Allen, Close Scheinbaum, Semenik

Eighth Edition ©2019 9781337110211

Bring advertising strategy to life with dynamic

visuals and examples from today's most

contemporary ads. This integrated learning

experience focuses on advertising results and

business success

Coverage of social media, design thinking, and

globalization exemplifies developments in

today's digital society

Students examine concepts in the context of real

advertising practice as content follows the

process of an actual advertising agency

Comprehensive MindTap integrates discussion of

video and other medium

Softcover, 448 pages

Advertising and Integrated Brand Promotion 

Eighth Edition ©2019

Student Edition + MindTap™

(6-year access) 

9781337857680

$171.75

Student Edition + MindTap™

(1-year access) 

9781337857673

$148.75

MindTap™ (6-year access) 

9781337857697

$141.75

Includes Cengage Learning Testing, powered by Cognero

®

MKTG

with MindTap™ digital access

Lamb, Hair, McDaniel

Twelfth Edition ©2019 9781337407588

Combines an easy-reference textbook with

Chapter Review Cards and digital access to

MindTap™

MindTap™ is the digital learning solution that

powers students from memorization to mastery.

It gives you complete control of your course to

provide engaging content and to challenge your

students and to build their confidence

Foundational text spanning from a historical

overview to supply chain management to

retailing to social media and much more

Softcover, 400 pages

This personal learning environment combines the

eBook and resources into a singular Learning Path

MKTG 

Twelfth Edition ©2019

Student Edition + MindTap™

(6-year access) 

9780357078815

$90.00

Student Edition + MindTap™

(1-year access) 

9781337407588

$60.00

MindTap™ (6-year access) 

9780357078822

$60.00

Instructor’s Edition 

9781337407632

$28.00

Includes Cengage Learning Testing, powered by Cognero

®

New Edition

Coming Soon

Marketing

Burrow, Fowler

Fourth Edition ©2016 9781133962489

Correlated to the

Precision Exams Exploring

Business & Marketing (245) Exam

, and two exams

(pre/post) are included for each unit purchased

of the “Student Edition + MindTap™” bundles

Teaches the foundations and functions needed

to successfully market goods, services, and ideas

to customers

Updated with a new design that includes features

and concepts to engage today’s students

Features a brand-new chapter on “Social Media”

“Planning a Career in…” feature presents the

skills, education, and work experience needed for

a variety of careers in marketing relating to the

National Career Clusters

Connects to DECA with numerous activities and

event prep projects in every chapter

MindTap™ includes auto-graded review

assignments, chapter quizzes and tests, DECA

Prep videos, and more

Hardcover, 736 pages

This personal learning environment combines the

eBook and resources into a singular Learning Path

Marketing 

Fourth Edition ©2016

«

 Student Edition + MindTap™

(6-year access) 

9780357396285

$126.25

«

 Student Edition + MindTap™

(1-year access) 

9780357396292

$93.25

MindTap™ (6-year access) 

9780357084304

$81.25

Activities and Study Guide 

9781285062846

$20.25

Instructor’s Resource CD 

9781285053677

$194.25

Instructor’s Wraparound Edition 

9781285053714

$128.50

«

Includes a pre and post Precision Examper unit purchased

Includes Cengage Learning Testing, powered by Cognero

®

Intro to Marketing

Specialty Marketing

Advertising

Sales

Marketing, Sales, and Service

B U S I N E S S E D U C A T I O N

Grades 9–12