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SELL (Book Only) 6th Edition

Learn Principles of Selling YOUR Way with SELL! SELL’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, SELL Online allows easy exploration of SELL anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price! Read More

Thomas N. Ingram | Raymond W. (Buddy) LaForge | Ramon A. Avila | Charles H. Schwepker | Michael R. Williams

©2020

SELL (With Mindtap 1 Term Printed Access Card) 6th Edition

Through ongoing research into students’ workflows and preferences, Ingram/LaForge/Avila/Schwepker/William's SELL, 6th Edition from 4LTR Press offers multiple options including an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience—all at an affordable price. With MindTap, students can access their course materials and study tools anytime, and on most devices! Read More

Thomas N. Ingram | Raymond W. (Buddy) LaForge | Ramon A. Avila | Charles H. Schwepker | Michael R. Williams

©2020

Marketing 20th Edition

Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. An eBook lets you highlight terms and includes embedded Concept Check quizzes to assess understanding of key concepts. You have convenient mobile access to assignments, digital flashcards, company videos, an interactive marketing plan, practice exams and activities as a marketer. Read More

William M. Pride | O. C. Ferrell

©2020

AE Basic Marketing Research: Customer Insights And Managerial Action 9th Edition

BASIC MARKETING RESEARCH, 9E balances a reader-friendly, accessible approach with an ideal level of coverage. The authors introduce two dominant approaches to gathering marketing information: marketing analytics on data that exist within the firm and customer insights gathered for a specific purpose. The book merges these approaches in an ongoing example in the analysis section. Students review and work with data from multiple sources, including consumer communication and consumer behavior observed via technology. An overview details how organizations obtain and use data today. Students learn how interactions in the research process give managers and researchers confidence in the result. Readers review the information-gathering function from the perspectives of researchers who gather information and marketing managers who use it. Read More

Tom J. Brown | Tracy A. Suter | Gilbert A. Churchill

©2020

Advertising And Integrated Brand Promotion 8th Edition

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium. Read More

Thomas O'Guinn | Chris Allen | Angeline Close Scheinbaum | Richard J. Semenik

©2019

MKTG (Book Only) 12th Edition

Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. Read More

Charles W. Lamb | Joe F. Hair | Carl McDaniel

©2019

MKTG (With Mindtap Marketing, 1 Term (6 Months) Printed Access Card) 12th Edition

Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. Read More

Charles W. Lamb | Joe F. Hair | Carl McDaniel

©2019

International Marketing Strategy 8th Edition

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Isobel Doole | Robin Lowe | Alexandra Kenyon

©2019

Marketing Concepts & Strategies 8th Edition

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Sally Dibb | Dr. Lyndon Simkin | William M. Pride | O.C. Ferrell

©2019

Mktg4 4th Edition

MKTG is the number one resource to help you succeed in your introductory marketing subjects. The text is broken down into four easy-to-read parts; an introduction to marketing, consumer information, managing the marketing mix and the world of marketing. Chapters are also a readable length – often around twenty pages.  Tear out review cards are included to help reinforce what you’ve learnt.   New, print versions of this book come with bonus online study tools on the MindTap platform including, podcasts, quizzes, video case studies, animated summaries, and more. If you would prefer a digital only option, purchase MindTap for MKTG. When you purchase MindTap you receive all bonus online study tools along with the eBook version of your textbook. Plus, take course materials with you – anytime, anywhere on the MindTap mobile app! Your instructor will provide you with a course key to unlock MindTap. Read More

Charles W. Lamb | Joseph F. Hair, Jr. | Carl McDaniel, Jr. | Jane Summers | Michael Gardiner

©2019

SPSS Statistics: A Practical Guide 4th Edition

SPSS is enormously powerful – and challenging to learn. This popular handbook lets you get hands-on with the statistical procedures you need. Full colour screen shots, step-by-step guidance and examples with annotated outputs help you learn. Created for students of psychology, marketing and research in any discipline. An essential and practical guide to using the latest version of IBM SPSS Statistics. New, print versions of this book come with bonus online study tools on the CourseMate Express platform including quizzes with instant feedback, data sets and syntax sets. Read More

Dr Peter Allen | Kellie Bennett | Dr Brody Heritage

©2019

Contemporary Marketing 18th Edition

CONTEMPORARY MARKETING, 17th Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted product continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Read More

Louis E. Boone | David L. Kurtz

©2019

Foundations Of Marketing 8th Edition

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell’s FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today's fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students. Read More

William M. Pride | O. C. Ferrell

©2019

Essentials Of Marketing Research 7th Edition

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Read More

Barry J. Babin

©2019

AE Contemporary Marketing 18th Edition

MindTap Marketing for Boone/Kurtz's Contemporary Marketing, 18th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. This product delivers a “learn it today, use it tomorrow” approach through in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples. With activities like Group Projects and Marketing Plan assignments that promote applications, not just recall, of course concepts. As an instructor using MindTap, you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure. Read More

Louis E. Boone | David L. Kurtz

©2019

AE Business Marketing Management B2B 12th Edition

MindTap Marketing for Hutt/Speh's Business Marketing Management B2B, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. This edition of MindTap is also available as a bundle option with the loose-leaf version of Hutt/Speh's Business Marketing Management B2B. Read More

Michael D. Hutt | Thomas W. Speh

©2019

AE Marketing Strategy: Text And Cases 7th Edition

MindTap Marketing Strategy, 7th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and the learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. This edition of MindTap is also available as a bundle option with the loose-leaf version of Ferrell/Hartline’s Marketing Strategy. Read More

O. C. Ferrell | Michael Hartline

©2019

LE Marketing Strategy: Text And Cases 7th Edition

MindTap Marketing Strategy, 7th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and the learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. This edition of MindTap is also available as a bundle option with the loose-leaf version of Ferrell/Hartline’s Marketing Strategy. Read More

O. C. Ferrell | Michael Hartline

©2019

LE Business Marketing Management B2B 12th Edition

MindTap Marketing for Hutt/Speh's Business Marketing Management B2B, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. This edition of MindTap is also available as a bundle option with the loose-leaf version of Hutt/Speh's Business Marketing Management B2B. Read More

Michael D. Hutt | Thomas W. Speh

©2019

CB (With CB Online, 1 Term (6 Months) Printed Access Card) 8th Edition

Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, CB Online allows easy exploration of CB anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price! Read More

Barry J. Babin | Eric Harris

©2018

Consumer Behavior 7th Edition

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need. Read More

Wayne D. Hoyer | Deborah J. MacInnis | Rik Pieters

©2018

Basic Marketing Research (With Qualtrics, 1 Term (6 Months) Printed Access Card) 9th Edition

BASIC MARKETING RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition. You examine the two dominant approaches to gathering marketing information, learn how to merge these approaches and work with data from multiple sources. You review the information-gathering function from the perspectives of researchers who gather information and marketing managers who use it. This presentation is packed with the features that make it a best-seller, from study tools to updated content to an easy-to-read writing style. Read More

Tom J. Brown | Tracy A. Suter | Gilbert A. Churchill

©2018

MKTG (With MKTG Online, 1 Term (6 Months) Printed Access Card) 11th Edition

Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price! Read More

Charles W. Lamb | Joe F. Hair | Carl McDaniel

©2018

Marketing Management 5th Edition

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci’s MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today’s marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today’s managers must make every day. Read More

Dawn Iacobucci

©2018

Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications 10th Edition

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today’s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns. Read More

J. Craig Andrews | Terence A. Shimp

©2018

Integrated Marketing Communications 5th Edition

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand’s marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer’s, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Each new copy of the text also offers 12 month access to a wealth of student online revision and learning tools: CourseMate Express + Search me! Marketing. Unique to the text is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses. Read More

Bill Chitty | Edwina Luck | Nigel Barker | Anne-Marie Sassenberg | Terence A. Shimp | J. Craig Andrews

©2018

Marketing Principles 3rd Edition

This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform. Read More

William M. Pride | O.C. Ferrell | Bryan Lukas | Sharon Schembri | Outi Niininen | Riza Casidy

©2018

AE Consumer Behavior 7th Edition

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. The new edition of this pioneering text incorporates cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Students also examine controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, examining both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR, 7E provides a thorough, yet engaging, guide to this essential subject. Read More

Wayne D. Hoyer | Deborah J. MacInnis | Rik Pieters

©2018

Services Marketing 5th Edition

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances. Read More

K. Douglas Hoffman | John E.G. Bateson

©2017

Foundations Of Marketing 7th Edition

Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that’s popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success. Read More

William M. Pride | O. C. Ferrell

©2017

Consumer Behaviour: Asia-Pacific Edition 1st Edition

Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context New, print versions of this book come with bonus online study tools on the CourseMate Express platform. Read More

Wayne D. Hoyer | Deborah J. MacInnis | Rik Pieters | Eugene Chan | Gavin Northey

©2017

SELL (With SELL5 Online, 1 Term (6 Months) Printed Access Card) 5th Edition

Learn Principles of Selling YOUR Way with SELL5! SELL5’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, SELL Online allows easy exploration of SELL5 anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price! Read More

Thomas N. Ingram | Raymond W. (Buddy) LaForge | Ramon A Avila | Charles H. Schwepker | Michael R. Williams

©2017

MKTG (With MKTG Online, 1 Term (6 Months) Printed Access Card) 10th Edition

Learn Principles of Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price! Read More

Charles W. Lamb | Joe F. Hair | Carl McDaniel

©2017

Social Media Marketing 2nd Edition

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today’s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media. Read More

Melissa S. Barker | Donald I. Barker | Nicholas F. Bormann | Debra Zahay | Mary Lou Roberts

©2017

Marketing Research: Asia-Pacific Edition 4th Edition

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its ‘learning by doing’ approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course. Read More

Steve D'Alessandro (formerly Ward) | Ben Lowe | Hume Winzar | William Zikmund | Barry J. Babin

©2017

Essentials Of Marketing Research (With Qualtrics, 1 Term (6 Months) Printed Access Card) 6th Edition

ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips readers with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Designed specifically for readers who prefer a concise introduction to marketing research topics, the Sixth Edition of this trusted text features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. Read More

Barry J. Babin | William G. Zikmund

©2016

CB7 (With Coursemate And Career Transitions 2.0, 1 Term (6 Months) Printed Access Card) 7th Edition

Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. Read More

Barry J. Babin | Eric Harris

©2016

Exploring Marketing Research (With Qualtrics Printed Access Card) 11th Edition

EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. Read More

Barry J. Babin | William G. Zikmund

©2016

Marketing 4th Edition

MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators. Read More

James L. Burrow | Aubrey R. Fowler III

©2016

MKTG 9 (With Online, 1 Term (6 Months) Printed Access Card) 9th Edition

Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors. Read More

Charles W. Lamb | Joe F. Hair | Carl McDaniel

©2016

Marketing 2016 18th Edition

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success. Read More

William M. Pride | O. C. Ferrell

©2016

Contemporary Marketing 17th Edition

CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself. Read More

Louis E. Boone | David L. Kurtz

©2016

Mktg3 3rd Edition

A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster. MKTG3 delivers a fresh approach to give students what they need and want in a text. Read More

Charles W. Lamb | Joseph F Hair | Carl McDaniel | Jane Summers | Michael Gardiner

©2016

Sports And Entertainment Marketing 4th Edition

SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Read More

Ken Kaser | Dotty B. Oelkers

©2016

Integrated Marketing Communications 4th Edition

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up to date theories and practice, the text clearly explains and demonstrates how to best select and co-ordinate all of a brand’s marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. A wide range of local and global examples include: Spotify, Pandora, Coca-Cola, Pepsi, Woolworths, Nike, KFC, Victoria Bitter, Tigerair and Air New Zealand. Each new copy of the text also offers 12 month access to wealth of student on-line revision and learning tools: CourseMate Express + Search me! marketing. Unique to the text is a series of end of chapter local videos showing students how key objectives in IMC theory are applied by real businesses. Read More

Bill Chitty | Edwina Luck | Nigel Barker | Michael Valos | Terence A. Shimp | J. Craig Andrews

©2015

Strategic Marketing 4th Edition

This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation’s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. Strategic Marketing: Decision Making and Planning is written for those involved in the processes of developing and implementing marketing strategies. The book emphasises the role of marketing as an organisation-wide process rather than as a stand-alone organisational function. Accordingly, Strategic Marketing: Decision Making and Planning focuses on providing a framework for marketing decision making as part of a broad-based or holistic approach to strategic management. The framework provides for decision-making processes that are made both within and outside of formal strategic-planning processes. The guiding principle of Strategic Marketing: Decision Making and Planning is to provide strategists with the ability to develop and implement effective marketing strategies by drawing on relevant concepts and analytical tools. It is a book that emphasises the practical application of marketing and other strategy-related theories, concepts, tools and techniques. It is designed to be used by practising managers and students alike, from the first-timer to the experienced strategist. It is particularly appropriate for business students studying marketing in subjects such as strategic marketing, strategic marketing planning and strategic marketing management. The emphasis on the application of relevant marketing concepts, tools and techniques provides the basis for organizing this book. Read More

Peter Reed

©2015

Advertising And Integrated Brand Promotion (With Coursemate With Ad Age Printed Access Card) 7th Edition

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Read More

Thomas O'Guinn | Chris Allen | Richard J. Semenik | Angeline Close Scheinbaum

©2015

Marketing Principles 2nd Edition

Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Marketing principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has an new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. o Marketing Principles is designed to teach relevant, contemporary concepts and best practices in Asia-Pacific undergraduate marketing through: o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing o The need for a dynamic outlook on marketing, which responds to the continually changing world (e.g. where lines between traditional marketing concepts and strategies are blurred) o Branding, the expanded marketing mix and customer-focus o Increasing interdependence of goods and services o The centrality of positioning to marketing Winner, Tertiary (Adaptations): Teaching and Learning Resource, Australian Publishers Association (APA) Educational Publishing Awards 2015 • Marketing Principles, 2nd Asia-Pacific Edition (William Pride et al, Cengage) Read More

William M. Pride | O. C. Ferrell | Bryan Lukas | Sharon Schembri | Outi Niininen

©2015

Advertising Campaign Strategy 5th Edition

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future. Read More

Donald Parente | Kirsten Strausbaugh-Hutchinson

©2015

SELL4 (With Coursemate Printed Access Card) 4th Edition

Created through a "student-tested, faculty-approved" review process with more than 200 students and faculty, SELL 4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. SELL 4 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations. Read More

Thomas N. Ingram | Raymond W. (Buddy) LaForge | Ramon A. Avila | Charles H. Schwepker | Michael R. Williams

©2015