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Search results showing for "Mass Communication"

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Major Principles Of Media Law, 2023 1st Edition

Current through the most recent Supreme Court term, Belmas/Shepard's MAJOR PRINCIPLES OF MEDIA LAW, 2023, delivers a comprehensive summary of the latest additions, changes and developments in communication law. The text focuses on the issues most critical to media law. Helping you truly engage with the material, student-friendly features include essential questions that sharpen critical thinking skills and "Focus On" sidebars that explore key legal issues in depth. Giving you a personal connection to text concepts, end-of-chapter "What should I know about my state?" features highlight key issues from your home state, and in-margin definitions of glossary terms make even the most complex topics easy to understand. Read More

Wayne Overbeck| Jason Shepard

©2023

Major Principles Of Media Law 1st Edition

Current through the most recent Supreme Court term, MAJOR PRINCIPLES OF MEDIA LAW, 2019, delivers a comprehensive summary of the latest additions, changes and developments in communication law. The text fully integrates recent developments through July--the end of the Court's 2017-18 term--and is available in August for fall classes. Reflecting the authors' experience in the courtroom and classroom, the text focuses on the issues more important to media law, while student-friendly features help you truly engage with the material. "Focus On" sidebars explore key legal issues in more depth, end-of-chapter "What should I know about my state?" features highlight key issues from your home state, and in-margin definitions of glossary terms make even the most complex topics easy to understand. Read More

Wayne Overbeck| Genelle Belmas

©2019

Media Now 10th Edition

Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success. Read More

Joseph Straubhaar| Robert LaRose| Lucinda Davenport

©2018

Media/Impact 12th Edition

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples. Read More

Shirley Biagi

©2017

Public Relations Writing 11th Edition

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media. Read More

Doug Newsom| Jim Haynes

©2017