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Search results showing for "Mass Communication"

Showing 16 of 16 results

Major Principles Of Media Law 1st Edition

Current through the most recent Supreme Court term, MAJOR PRINCIPLES OF MEDIA LAW, 2019, delivers a comprehensive summary of the latest additions, changes and developments in communication law. The text fully integrates recent developments through July--the end of the Court's 2017-18 term--and is available in August for fall classes. Reflecting the authors' experience in the courtroom and classroom, the text focuses on the issues more important to media law, while student-friendly features help you truly engage with the material. "Focus On" sidebars explore key legal issues in more depth, end-of-chapter "What should I know about my state?" features highlight key issues from your home state, and in-margin definitions of glossary terms make even the most complex topics easy to understand. Read More

Wayne Overbeck | Genelle Belmas

©2019

Media Now 10th Edition

Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success. Read More

Joseph Straubhaar | Robert LaRose | Lucinda Davenport

©2018

Major Principles Of Media Law, 2017 1st Edition

Current through the most recent Supreme Court term, MAJOR PRINCIPLES OF MEDIA LAW, 2017, delivers a comprehensive summary of the latest additions, changes, and developments in communication law. This authoritative resource fully integrates recent developments through July 1 -- the end of the Court's 2015-16 term -- and is available in August for fall classes. Drawing from the authors' experience and expertise in both the courtroom and the classroom, the text focuses on the issues most important to media law. "Focus On" sidebars enable you to explore key legal issues in more depth, and end-of-chapter "What should I know about my state?" features highlight issues from your home state. In addition, in-margin definitions of glossary terms make even the most complex topics easy to understand. Read More

Genelle Belmas | Jason Shepard | Wayne Overbeck

©2017

Media/Impact 12th Edition

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples. Read More

Shirley Biagi

©2017

Public Relations Writing 11th Edition

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media. Read More

Doug Newsom | Jim Haynes

©2017

Writing And Reporting News 8th Edition

Packed with full-color photographs and examples straight from recent headlines, WRITING AND REPORTING NEWS: A COACHING METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists to help you develop the writing and reporting skills you need to succeed in the changing world of journalism. An entire chapter is devoted to media ethics, while ethical dilemmas in each chapter give you practice working through ethical issues you might face on the job. Offering the most up-to-date coverage available, the Eighth Edition fully integrates multimedia content into the chapters-reflecting the way the news world actually operates. An all-new book glossary gives you quick access to newer Journalism lingo. In addition, the book now offers MindTap Communication, a fully online, highly personalized learning experience that enhances learner engagement and improves outcomes. Integrating new trends in the convergence of print, broadcast, and online media, WRITING AND REPORTING NEWS equips you with the fundamental skills you need for media careers now-and in the future. Read More

Carole Rich

©2016

Media Now 9th Edition

Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry−and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills−preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Read More

Joseph Straubhaar | Robert LaRose | Lucinda Davenport

©2016

Media Effects Research 5th Edition

Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Cutting-edge coverage includes electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. Read More

Glenn G. Sparks

©2016

When Words Collide 9th Edition

Renowned for its clear presentation of grammar, Kessler and McDonald's WHEN WORDS COLLIDE, 9e equips you with the tips and tools you need to succeed in today's dynamic, cross-platform, multi-media writing environment. This versatile grammar and usage handbook provides an excellent resource for learners and seasoned media writers alike. With its simplified rules, the book appeals to writers from a variety of backgrounds. It combines straightforward explanations and examples with quick and accurate answers to common grammar and usage questions, problems and potential pitfalls. In addition, its unique “from writer to writer” perspective guides you step by step through the entire writing process. Read More

Lauren Kessler | Duncan McDonald

©2016

Major Principles Of Media Law, 2015 1st Edition

MAJOR PRINCIPLES OF MEDIA LAW is a comprehensive and current summary of media law. The text is revised every year to include the most recent developments in communication law through the end of the Supreme Court's term. Each August, a new edition is available for fall classes, with recent developments through July 1 fully integrated into the text, not added as an appendix or separate supplement. Read More

Genelle Belmas | Wayne Overbeck

©2015

Media/Impact 11th Edition

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. You'll also gain an insider's look at what it's like to work in each industry. Read More

Shirley Biagi

©2015

Mediascapes: New Patterns In Canadian Communication 4th Edition

Now in its fourth edition, Mediascapes: New Patterns in Canadian Communication provides students with a comprehensive introduction to mass communication in Canada. This edition has been completely refreshed with new material by top scholars working on the most current issues in communications research. The text takes an issues-oriented approach and follows the general outline of the introductory course: history and theory; audiences and the cultural marketplace; media ownership; and new media. Each section begins with an introduction by editor Leslie Regan Shade in order to contextualize the exciting and engaging content for students. Read More

Leslie Regan Shade

©2014

Creative Strategy In Advertising 11th Edition

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. Read More

Bonnie L. Drewniany | A. Jerome Jewler

©2014

Media Now 8th Edition

MEDIA NOW, Eighth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new eighth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Read More

Joseph Straubhaar | Robert LaRose | Lucinda Davenport

©2014

Popular Culture 3rd Edition

Popular Culture: A User’s Guide is an introduction to the critical study of popular culture. The text enables readers to examine parts of the contemporary cultural landscape that they may have been looking at all along without really analysing. Popular Culture seeks to create a level of awareness that goes beyond our everyday intimacy, not only to make readers aware of the underlying socioeconomic structures that determine the shape of media and, by extension, consciousness, but also to recognize the many ways that popular culture manages to manoeuvre around these structures, giving students the tools to understand their role not just as consumers but also as agents of popular culture. This book reflects a diversity of pop cultural sources, but just as importantly provides an interesting, uniquely Canadian perspective on Western pop culture that emerges out of Canada’s specific structural relationship to the mythical pop cultural centre of “America.” Read More

Susie O'Brien | Imre Szeman

©2014

Mass Media Research 10th Edition

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac® Student Collections http://gocengage.com/infotrac. Read More

Roger D. Wimmer | Joseph R. Dominick

©2014