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Search results showing for "Mass Communication"

Showing 11 of 11 results

Major Principles Of Media Law 1st Edition

Current through the most recent Supreme Court term, MAJOR PRINCIPLES OF MEDIA LAW, 2019, delivers a comprehensive summary of the latest additions, changes and developments in communication law. The text fully integrates recent developments through July--the end of the Court's 2017-18 term--and is available in August for fall classes. Reflecting the authors' experience in the courtroom and classroom, the text focuses on the issues more important to media law, while student-friendly features help you truly engage with the material. "Focus On" sidebars explore key legal issues in more depth, end-of-chapter "What should I know about my state?" features highlight key issues from your home state, and in-margin definitions of glossary terms make even the most complex topics easy to understand. Read More

Wayne Overbeck| Genelle Belmas

©2019

Media Now 10th Edition

Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success. Read More

Joseph Straubhaar| Robert LaRose| Lucinda Davenport

©2018

Media/Impact 12th Edition

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples. Read More

Shirley Biagi

©2017

Public Relations Writing 11th Edition

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media. Read More

Doug Newsom| Jim Haynes

©2017

Major Principles Of Media Law, 2017 1st Edition

Current through the most recent Supreme Court term, MAJOR PRINCIPLES OF MEDIA LAW, 2017, delivers a comprehensive summary of the latest additions, changes, and developments in communication law. This authoritative resource fully integrates recent developments through July 1 -- the end of the Court's 2015-16 term -- and is available in August for fall classes. Drawing from the authors' experience and expertise in both the courtroom and the classroom, the text focuses on the issues most important to media law. "Focus On" sidebars enable you to explore key legal issues in more depth, and end-of-chapter "What should I know about my state?" features highlight issues from your home state. In addition, in-margin definitions of glossary terms make even the most complex topics easy to understand. Read More

Genelle Belmas| Jason Shepard| Wayne Overbeck

©2017

Media Effects Research 5th Edition

Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Cutting-edge coverage includes electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. Read More

Glenn G. Sparks

©2016

Media Now 9th Edition

Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry−and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills−preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Read More

Joseph Straubhaar| Robert LaRose| Lucinda Davenport

©2016

Writing And Reporting News 8th Edition

Packed with full-color photographs and examples straight from recent headlines, WRITING AND REPORTING NEWS: A COACHING METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists to help you develop the writing and reporting skills you need to succeed in the changing world of journalism. An entire chapter is devoted to media ethics, while ethical dilemmas in each chapter give you practice working through ethical issues you might face on the job. Offering the most up-to-date coverage available, the Eighth Edition fully integrates multimedia content into the chapters-reflecting the way the news world actually operates. An all-new book glossary gives you quick access to newer Journalism lingo. In addition, the book now offers MindTap Communication, a fully online, highly personalized learning experience that enhances learner engagement and improves outcomes. Integrating new trends in the convergence of print, broadcast, and online media, WRITING AND REPORTING NEWS equips you with the fundamental skills you need for media careers now-and in the future. Read More

Carole Rich

©2016

When Words Collide 9th Edition

Renowned for its clear presentation of grammar, Kessler and McDonald's WHEN WORDS COLLIDE, 9e equips you with the tips and tools you need to succeed in today's dynamic, cross-platform, multi-media writing environment. This versatile grammar and usage handbook provides an excellent resource for learners and seasoned media writers alike. With its simplified rules, the book appeals to writers from a variety of backgrounds. It combines straightforward explanations and examples with quick and accurate answers to common grammar and usage questions, problems and potential pitfalls. In addition, its unique “from writer to writer” perspective guides you step by step through the entire writing process. Read More

Lauren Kessler| Duncan McDonald

©2016

Media/Impact 11th Edition

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. You'll also gain an insider's look at what it's like to work in each industry. Read More

Shirley Biagi

©2015

Major Principles Of Media Law, 2015 1st Edition

MAJOR PRINCIPLES OF MEDIA LAW is a comprehensive and current summary of media law. The text is revised every year to include the most recent developments in communication law through the end of the Supreme Court's term. Each August, a new edition is available for fall classes, with recent developments through July 1 fully integrated into the text, not added as an appendix or separate supplement. Read More

Genelle Belmas| Wayne Overbeck

©2015