Principles of Microeconomics AUNZ edition,
7th Edition

Joshua Gans, Stephen King, Martin Byford, Gregory Mankiw

ISBN-13: 9780170382601 | ISBN-10: 0170382605

Copyright 2018

| Published 2017

| 584 pages

List Price USD $115.50


Principles of Microeconomics 7th edition caters for a single semester introductory unit in Microeconomics. The latest edition of this text continues to focus on important concepts and analyses necessary for students in an introductory economics course. In keeping with the authors’ philosophy of showing students the power of economic tools and the importance of economic ideas, this edition pays careful attention to regional and global policies and economic issues, such as climate change and resource taxation. * Discusses microeconomic reform throughout the chapters on firm behaviour and industrial organisation, rather than as a separate topic * Teaches students about the differences between price and quantity competition in oligopoly, and makes the latest game-theoretic thinking on these issues accessible to introductory economics students * ‘Frontiers of microeconomics’ chapter goes beyond standard microeconomics to examine cutting-edge issues such as the role of information, political economy and behavioural economics; all of which help explain more of what happens in the real world This edition is supported with rich digital resources including MindTap and Aplia.

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Meet the Authors

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Joshua Gans holds the Skoll Chair in Innovation and Entrepreneurship at the Rotman School of Management, University of Toronto; he was previously Professor of Management (information Economics) at the Melbourne Business School. He studied economics at the University of Queensland and Stanford University. He currently teaches network and digital marketing strategy, but prior to his relocation to Canada he taught introductory economics and incentive theory to MBA students.

Dr Stephen P King joined the Productivity Commission as a Commissioner from 1 July 2016. He was recently a Professor of Economics at Monash University in Melbourne where he also held the position of Dean of the Faculty of Business and Economics from 2009-2011.

Martin Byford is Lecturer of Economics at RMIT University. Prior to joining RMIT he was Assistant professor of economics at the University of Colorado at Boulder. Martin discovered economics during the final year of a combined Arts and Civil Engineering degree. Realising that he had made a terrible error in his choice of vocation, Martin went back to university to study economics. He completed a PhD at the University of Melbourne in 2007. Martin’s introductory microeconomics course is currently taught on RMIT campuses in Australia, Singapore and Vietnam.

N. Gregory Mankiw is Professor of Economics at Harvard University. As a student, he studied economics at Princeton University and MIT. As a teacher, he has taught macroeconomics, microeconomics, statistics and principles of economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behaviour, financial markets, monetary and fiscal policy, and economic growth. His published articles have appeared in academic journals, such as the American Economic Review, Journal of Political Economy, and Quarterly Journal of Economics, and in more widely accessible forums, such as The New York Times, The Washington Post, The Wall Street Journal, and Fortune. In addition to his teaching, research, and writing, Professor Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office, and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005 he served as Chairman of the President's Council of Economic Advisers.

  • Updated cases and economic data keeps the material current and relevant for your students
  • Now with MindTap
  • Chapter 18 extensively updated as a result of a recently released policy document on Competition and Regulation
  • New multiple choice questions to test student knowledge and comprehension
  • *NEW* MINDTAP® PROVIDES THE MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATIONAL PUBLISHING. The student-focused resources within MindTap® respond to the individualised needs of introductory students with a prescribed learning path. MindTap® gives you, the instructor, the flexibility to create the course you want using either publisher-provided material, your own material or third-party materials
  • Aplia, developed by Paul Romer specifically for economics students, accompanies this text allowing students to practise, revise and see the bigger picture as they do homework and assignments
  • ‘Ten Lessons from Economics’ are outlined in chapter 1 and are referred back to throughout the text to remind students that these lessons are the key to most economic analysis
  • 'In the News’ boxes contain recent news articles that show students how economic ideas shed light on current affairs and provide opportunity for policy analysis
  • End-of-chapter Summaries, Questions for Review as well as Problems and Applications to reinforce chapter content and encourage critical thinking
  • ‘FYI’ boxes present additional material designed to enhance the concepts covered in each chapter.
  • Prominent economists with extensive undergraduate teaching experience have written a student-friendly text that explains clearly and explores contemporary issues. Applications and policy appear alongside formal economic theory

Table of Contents

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Part 1: Introduction
1. Ten lessons from economics
2. Thinking like an economist
3. Interdependence and the gains from trade
Part 2: Supply and demand I: How markets work
4. The market forces of supply and demand
5. Elasticity and its application
6. Supply, demand and government policies
Part 3: Supply and demand II: Markets and welfare
7. Consumers, producers and the efficiency of markets
8. Application: The costs of taxation
9. Application: International trade
Part 4: The economics of the public sector
10. Externalities
11. Public goods and common resources
12. The design of the tax system
Part 5: Firm behaviour and the organisation of industry
13. The costs of production
14. Firms in competitive markets
15. Monopoly
16. Monopolistic competition
17. Oligopoly and business strategy
18. Competition policy
Part 6: The economics of labour markets
19. The markets for the factors of production
20. Earnings, unions and discrimination
21. Income inequality and poverty
Part 7: Topics for further study
22. The theory of consumer choice
23. Frontiers of microeconomics

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Instructor Companion Website for Gans Principles of Microeconomics Australia and New Zealand Edition

Your #1 resource for your course. This tailored collection of teaching tools includes downloadable PowerPoint lecture slides, Instructor’s Manual, and Test Bank with customisable questions for quizzes and exams. The Instructor’s Manual is packed with content that helps you set up and administer your class such as PowerPoint presentations, images and the instructor's manual. Log in or request an account to access instructor resources at cengage.com.au/instructors for Australia or cengage.co.nz/instructors for New Zealand.

Cognero for Gans' Principles of Microeconomics AUNZ 7e, 2-term Instant Access

Cognero test generator is a flexible online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favourite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.

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Principles of Microeconomics AUNZ edition

  • ISBN-10: 0170382605
  • ISBN-13: 9780170382601

Price USD$ 115.50


*Purchase not available for this country