Integrated Marketing Communications,
5th Edition

Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A. Shimp, J. Craig Andrews

ISBN-13: 9780170386517 | ISBN-10: 0170386511

Copyright 2018

| Published 2017

| 544 pages

List Price USD $123.75


Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand’s marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer’s, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

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Meet the Authors

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Bill Chitty was a lecturer in marketing at the Murdoch Business School. He taught, and had a research interest in, marketing communications and services marketing. He co-authored several refereed conference papers that were presented at various academic conferences in Australia and overseas, and research papers that have been published in the Journal of Marketing Communication, the Journal of Internet Business Studies, Marketing Intelligence and Planning and Psychology and Marketing. He has also co-authored two other marketing texts – Marketing 3 and Services Marketing. Prior to joining Murdoch University in 1992, Bill was employed as a marketing manager in the telecommunications industry responsible for the marketing of network products.

Dr Edwina Luck is a Senior Lecturer within The School of Advertising, Marketing and Public Relations at QUT’s Business School. She has taught for over 20 years within Higher Education. Her research specialist areas include Consumer Behaviour, IMC, Marketing Education, Virtual Social Networks, Not for Profit, Generation Y and is published in these areas. She has attended many International conferences, been interviewed in local and state media and her opinion is sought in aspects of social media. She has participated in expert panels and been a keynote speaker at conferences, speaking on the topic of social media. Edwina has won two coveted QUT Vice Chancellor’s Awards for Excellence in Teaching, Innovation and Partnerships.

Dr Nigel Barker is an adjunct lecturer for The University of Adelaide and the Adelaide Graduate School of Business and regularly lectures for various graduate schools and universities throughout Australia and overseas. Nigel has taught a wide range of subjects including Strategic Marketing, International Marketing, Consumer Behaviour, Marketing Communications and Brand Management. Following his move from the UK in 1997 where Nigel held a range of marketing positions, he gained his Masters in Marketing from Charles Sturt University. Nigel now focuses most of his attention on academic lecturing and undertakes many classes for both The University of Adelaide and AGSB. Nigel also runs his own marketing consultancy and has undertaken projects for a range of Adelaide-based organisations as well as for various government institutions in conjunction with his lecturing commitments.

Dr Anne-Marie Sassenberg is a Lecturer in Marketing at the University of Southern Queensland in Brisbane, Australia. She holds a PhD in Sport Management from the University of Southern Queensland and has worked at universities in Australia and South Africa for more than 20 years. Anne-Marie has recently published in Sport Marketing Quarterly and the International Journal of Organisational Behaviour. Her current work is in the areas of sport brand image and sport sponsorship. Her teaching expertise includes consumer behaviour, promotion management, marketing management, marketing channels and global marketing.

Terence Shimp is Distinguished Professor Emeritus at the University of South Carolina, where he was a faculty member for 29 years and earned a number of teaching awards, including the Amoco Foundation Award. The former W. W. Johnson Distinguished Foundation Fellow and Chair of the Marketing Department in the Moore School of Business, Dr. Shimp also taught at Kent University. He has published widely in marketing, consumer behavior, and advertising, and received the American Academy of Advertising's lifetime award for outstanding contributions to research in advertising. Past president of the Association for Consumer Research, as well as the Journal of Consumer Research policy board, Dr. Shimp has represented the Federal Trade Commission and various state agencies as an expert witness in issues concerning advertising deception and unfairness. Terence A. Shimp received his doctorate from the University of Maryland.

J. Craig Andrews is Professor and Charles H. Kellstadt Chair in Marketing at Marquette University, where he has been a faculty member for 32 years. Dr. Andrews recently served as a Social Scientist (Center for Tobacco Products), Senior Scholar (Center for Food Safety and Applied Nutrition), and on the Risk Communication Advisory Committee with U.S. Food & Drug Administration in Washington, DC. Dr. Andrews also has been responsible for ad copy testing efforts on the Behavior Change Expert Panel for the National Youth Anti-Drug Media Campaign, working with Ogilvy & Mather and FCB ad agencies in New York, NY. He also has been Editor of the Journal of Public Policy & Marketing, for which he earned honors as Reviewer of the Year three times and twice won the Kinnear/JPPM Award for article of the year. Dr. Andrews also served as a Consumer Research Specialist in the Division of Advertising Practices with the Federal Trade Commission in Washington, DC, earning the FTC’s Award for Meritorious Service. Through the Advertising Education Foundation, he has held visiting professor positions with Coca-Cola Foods in Houston and with the Fitzgerald & Co. advertising agency in Atlanta. His work has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of International Business Studies, Journal of Retailing, Tobacco Control and the American Journal of Public Health, among others. Dr. Andrews received his Ph.D. in Marketing from the University of South Carolina.

  • Increased emphasis of our coverage of ethics, especially in chapters 2 and 3, and across the text as a whole
  • NEW chapter 10 Digital and Social Media Marketing addresses the development of interactive media in IMC
  • NEW part cases have been commissioned to enhance the text's connection to real-world examples
  • NEW ‘IMC Profile’ showcasing Australian marketers and emphasising those that are the subjects of our local videos. These profiles highlight career development in the industry
  • NEW student and instructor IMC videos with in-text references, guide students to these valuable video resources
  • NEW margin definitions of key terms give students a better understanding of IMC terminology in context
  • Help your students to review, practise and extend their knowledge using the revision quizzes and video activities in the CourseMate Express website
  • Asia-Pacific Focus boxes illustrate regional companies and their marketing decisions
  • Extend your awareness of IMC campaigns via the Global Focus boxes which consider marketing decisions of international companies

Table of Contents

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Part 1: Integrated marketing communications – a conceptual framework
1. Integrated marketing communications and brand equity enhancement
2. The communication process
3. Persuasion in marketing communications
4. Market segmentation and brand positioning
Part 1 case studies

Part 2: Managing and planning for integrated marketing communications
5. Establishing objectives and budgeting for IMC campaigns
6. Developing message strategies
7. Media planning and analysis
Part 2 case studies

Part 3: Media channels and IMC elements
8. Broadcast media
9. Print and support media
10. Digital and social media marketing
11. Direct marketing and Sales promotion
12. Personal selling and relationship marketing
13. Marketing public relations and sponsorship marketing
Part 3 case studies

Part 4: Evaluating integrated marketing communications
14. Evaluating integrated marketing communication effectiveness
Appendix to Chapter 14: IMC Plan (online)

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Instructor Companion Website for Chitty Integrated Marketing Communications

Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource centre at www.cengage.com/login. You'll be able to access and download materials such as PowerPoint presentations, images, and the instructor’s manual. New to this edition robust PowerPoint lecture outlines that have been designed for an active classroom with reading check questions and Think-Pair-Share questions as well as the traditional section by section outline.

Instructor Videos for Chitty's Integrated Marketing Communications, 2-term Instant Access


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Integrated Marketing Communications

  • ISBN-10: 0170386511
  • ISBN-13: 9780170386517

Price USD$ 123.75

eBook: Integrated Marketing Communications

  • ISBN-10: 0170401367
  • ISBN-13: 9780170401364

Price USD$ 56.25


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