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Event Management: For Tourism, Cultural, Business and Sporting Events,
5th Edition

Lynn Van der Wagen, Lauren White

ISBN-13: 9780170394451 | ISBN-10: 017039445x

Copyright 2018

| Published 2018

| 544 pages

List Price USD $81.00

Overview

Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.

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Meet the Authors

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Dr. Lynn Van Der Wagen is Head Teacher of Tourism and Events at TAFE, Northern Sydney. She co-ordinates the delivery of the Bachelor of Event and Tourism Management (with Canberra University). Lynn played a key role in the team that trained the 100,000 strong workforce for the 2000 Olympic Games. Her enthusiasm for the mega event has evolved into roles with the Beijing Olympic Games, Shanghai Expo and London Olympic Games. She is also the author of Human Resource Management for the Event Industry 2e, published in the UK. Her major interest area is customer service training in the key industries of event, tourism and hospitality. =

Lauren White has extensive experience in corporate communications. She has a degree in Communications from UTS and has managed public relations campaigns which have included media events. As trends in new media, social networking and experiential marketing have important implications for event managers of the future, the experience she brings is highly relevant in the new edition.

  • Revision quizzes help learners to acquire the essential knowledge and be competent in the skills required for the units
  • Test Bank questions help assessors to plan, design, and administer assessment programs
  • Case studies are contextualised to introduce learners to best practices of managing events at various scales and geographical contexts
  • Fully customisable test bank questions have been revised to better reflect currency in assessment requirements for the course
  • Mapping document available to assist trainers in delivering the latest content to the learner

Table of Contents

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PART ONE: EVENT SERVICES
1. Source and use information on the event industry
2. Enhance customer service experiences
3. Coordinate on-site event registrations
PART TWO: EVENT PLANNING
4. Manage projects
5. Develop conference programs
6. Manage event staging components
PART THREE: EVENT COORDINATION
7. Establish and conduct business relationships
8. Manage finances within a budget
PART FOUR: ON-SITE OPERATIONS
9. Identify hazards, assess and control safety risks
10. Monitor work operations
11. Lead and manage people
12. Manage on-site event operations
13. Plan in-house events or functions
PART FIVE: EVENT CONCEPTS AND BIDS
14. Develop event concepts
15. Select event venues and sites
16. Implement and monitor environmentally sustainable work practices
PART SIX: EVENT COMPLIANCE
17. Research and comply with regulatory requirements
18. Manage risk
PART SEVEN: EVENT MARKETING
19. Coordinate marketing activities
20. Obtain and manage sponsorship
PART EIGHT: EVENT BUDGETS AND FINANCE
21. Interpret financial information
22. Prepare and monitor budgets
PART NINE: EVENT WORKFORCE
23. Recruit, select and induct staff
24. Manage volunteers
PART TEN: EVENT IMPLEMENTATION
25. Organise event infrastructure

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Instructor Companion Website for van der Wagen Event Management: For Tourism, Cultural, Business and Sporting Events

ISBN13:9780170416238
ISBN10:0170416232
Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource centre at www.cengage.com/login. You'll be able to access and download materials such as PowerPoint presentations, images, and the instructor’s manual. New to this edition robust PowerPoint lecture outlines that have been designed for an active classroom with reading check questions and Think-Pair-Share questions as well as the traditional section by section outline.

Instructor Solutions Manual for van der Wagen Event Management: For Tourism, Cultural, Business and Sporting Events

ISBN13:9780170416245
ISBN10:0170416240
A wealth of content to help set up and administer your subject. Created by senior academics teaching in this area, the Instructor Manual reinforces key points from the textbook, with discussion points and tips, learning objectives, chapter outlines, key points, teaching tips and materials, ideas on how to use online teaching resources and solutions to all questions and problems from the text.

Test Bank for van der Wagen Event Management: For Tourism, Cultural, Business and Sporting Events

ISBN13:9780170416252
ISBN10:0170416259
Create, customise and deliver tests in minutes for both print and online applications. A bank of questions for you to use to build your quizzes, tests and exams.

PowerPoint Slides for van der Wagen Event Management: For Tourism, Cultural, Business and Sporting Events

ISBN13:9780170416269
ISBN10:0170416267
Slides focus on the main concepts covered in each chapter. Created by specialists in this area, every key point in the textbook is examined. Picture, graphs and videos are included where appropriate. Edit and amend to suit your own requirements.

Student Companion Website for van der Wagen Event Management: For Tourism, Cultural, Business and Sporting Events

ISBN13:9780170416276
ISBN10:0170416275

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Pricing Options

Event Management

  • ISBN-10: 017039445x
  • ISBN-13: 9780170394451

Price USD$ 81.00

eBook: Event Management: For tourism, cultural, business and sporting events

  • ISBN-10: 0170416224
  • ISBN-13: 9780170416221

Price USD$ 48.75

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