Media/Impact: An Introduction to Mass Media,
11th Edition

Shirley Biagi

ISBN-13: 9781133311386 | ISBN-10: 1133311385

Copyright 2015

| Published 2014

| 448 pages

List Price USD $149.95


From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. You'll also gain an insider's look at what it's like to work in each industry.

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Meet the Authors

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Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.

  • Expanded coverage of convergence now includes the increasing importance of mobile media and social media, which have turned cell phones into the fastest-growing media marketplace.
  • More than 50 new “Impact” boxes feature current articles and information on the latest topics and trends from the best sources covering the media business, such as Bloomberg, The New York Times, Washington Post, Cnet, Advertising Age, and Pew Center for People & the Press. These boxes now cover five subject areas: convergence, money, audience, profile (of a key media figure), and global (the global reach of mass media). Topics include “Twitter Hacking Puts Focus on Security of Brands” (convergence), “Text Messaging Turns 20” (global), and “Where Do People Listen to the Radio?” (audience).
  • Current statistical information is beautifully displayed in 34 new illustrations that reflect current research on key topics such as: Internet ad spending, sales of digital content, the top 10 Internet news sites, the top 10 social media sites, and the top 10 international cities with public wireless hot spots.
  • The eleventh edition features up-to-date coverage of current trends and technology affecting the dynamic and rapidly evolving media industries, including digital delivery, media industry consolidation, social media, mobile media, and the interplay between mass media and today's culture.
  • A marginal glossary of important terms runs throughout each chapter, giving students concise definitions right where they need them and helping them build a media vocabulary.
  • More than 250 carefully selected new photos, cartoons, and illustrations throughout the book emphasize timely trends and important topics in today's media business.
  • “Impact” boxes, including 50 new to this edition, explore important topics through primary sources and real-life examples. These boxes cover five areas: convergence, money, audience, profile, and global.
  • An emphasis on the mass media as a business helps students see how economic concepts apply in books, newspapers, magazines, recordings, radio, movies, television, and the Internet.
  • Communications CourseMate includes an eBook, an interactive TimeFrame, links to more than 250 mass media and professional association websites, podcasts, interactive quizzes, a media career guide, and access to the Impact/Action Videos.
  • Each chapter features robust concluding materials, including a summary organized by headings that correspond to the chapter's major topics; key terms with corresponding chapter page numbers; critical questions to engage students in analysis of the chapter, helping to deepen their understanding; and “Working the Web,” a list of 10 websites with information relevant to the chapter.
  • Each industry chapter includes a detailed, illustrated historical TimeFrame of key events.
  • Impact/Action Videos (accessible in CourseMate and the MindTap® Reader) bring contemporary issues to life, with content customized to expand on material presented in the text. Specialized narration accompanies images and videos to tell the story of how mass communication is changing, and transforming the world. These four videos are matched to chapters throughout the book to expand student understanding of how mass communication affects today's world.
  • The Student Resource Media Information Guide, located at the end of the book, is an invaluable student reference tool that provides hundreds of resources to help students explore media topics.

Table of Contents

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1. Mass Media and Everyday Life.
2. Books: Rearranging the Page.
3. Newspapers: Expanding Delivery.
4. Magazines: Targeting the Audience.
5. Recordings: Demanding Choices.
6. Radio: Riding the Wave.
7. Movies: Picturing the Future.
8. Television: Changing Channels.
9. Digital Media: Widening the Web.
10. Advertising: Motivating Customers.
11. Public Relations: Promoting Ideas.
12. News and Information: Choosing Sources.
13. Society and Political Issues: Shaping the Arguments.
14. Law and Regulation: Rewriting the Rules.
15. Ethics: Placing Responsibility.
16. Global Media: Discovering New Markets.
Media Information Resource Guide.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Instructor's Web Site for Biagi's Media/Impact: An Introduction to Mass Media, 11th

This dedicated online resource for instructors provides access to the Instructor's Resource Manual and Test Bank, Microsoft® PowerPoint® lecture slides covering key concepts from the text, images from the text, and book-specific JoinIn™ content for response systems that allows you to transform your classroom and assess your students' progress with instant in-class quizzes and polls. There's also a Test Bank powered by Cognero®, a flexible, online system that allows you to author, edit, and manage test bank content from multiple Cengage Learning solutions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

Cengage Testing, powered by Cognero® for Biagi's Media/Impact: An Introduction to mass Media


Cengage Testing, powered by Cognero® for Biagi's Media/Impact: An Introduction to Mass Media, Instant Access

Cengage Learning Testing Powered by Cognero is a flexible, online system that allows you to: Author, edit, and manage test bank content from multiple Cengage Learning solutions. Create multiple test versions in an instant. Deliver tests from your LMS, your classroom or wherever you want.

Online Instructor's Manual for Biagi's Media/Impact: An Introduction to Mass Media, 11th

Online Instructor's Manual

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Pricing Options


  • ISBN-10: 1133311385
  • ISBN-13: 9781133311386

Price USD$ 149.95

eBook: Media/Impact 12Months

  • ISBN-10: 8000002027
  • ISBN-13: 9788000002026

Price USD$ 97.99


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