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Sports and Entertainment Marketing,
4th Edition

Ken Kaser, Dotty B. Oelkers

ISBN-13: 9781133602446 | ISBN-10: 1133602444

Copyright 2016

| Published 2015

| 448 pages

List Price USD $69.95

Overview

SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

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Meet the Authors

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Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.

Dotty Boen Oelkers is a sports and entertainment author, educator, and enthusiast. Discovering, interviewing, and writing about the interesting people who market sports and entertainment is her passion. Dotty has written three books, co-authored one other, and contributed to numerous other books. She began her career in retail management, is a former Marketing Education teacher, Career and Technical Education (CTE) Director, and has served as a consultant regarding CTE Administration in school districts across Texas.

  • Math in Marketing (feature) includes an application activity with critical-thinking questions, requiring students to estimate, calculate, and perform other math functions.
  • Communication Connection (feature) provides an opportunity for students to enhance their written communication skills by completing a brief writing application with a marketing spin.
  • Social Media Marketing (feature) addresses current trends in social media as it relates to promotion and advertising.
  • The fourth edition will include:
  • Students learn marketing concepts within the framework of a topic with high levels of interest and excitement.
  • Features bring the links between the sports and entertainment industries and marketing into clear focus.

Table of Contents

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1. What Is Sports and Entertainment Marketing?
2. Putting the Customer First.
3. Sports and Entertainment Means Business.
4. The Wide World of Sports and Entertainment.
5. Marketing-Information Management.
6. The Products is Sports and Entertainment.
7. Managing the Channels.
8. The Economics of Supply and Demand.
9. Sports and Entertainment Promotion.
10. Promotional Planning.
11. Selling Sports and Entertainment.
12. The Marketing Game Plan.
13. Sports and Entertainment Legal Issues.
14. Business Ownership and Leadership.
15. Scoring a Career.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Instructor's Companion Website for Kaser/Oelkers' Sports and Entertainment Marketing

ISBN13:9781285054674
ISBN10:1285054679
The Instructor’s Companion Site includes a PDF of the Annotated Instructor’s Edition, Lesson Plans, PowerPoint Presentations, and the Precisions Exam Correlation Spreadsheet. All can be easily downloaded.

Instructor's Resource CD-ROM for Kaser/Oelkers' Sports and Entertainment Marketing, 4th

ISBN13:9781285054087
ISBN10:1285054083
Instructor's Resource CD-ROM

Cengage Testing, powered by Cognero® for Kaser/Oelkers' Sports and Entertainment Marketing

ISBN13:9781305386822
ISBN10:1305386825
Cengage Learning Testing Powered by Cognero is a flexible, online system that allows you to: author, edit, and manage test bank content from multiple Cengage Learning solutions; create multiple test versions in an instant; deliver tests from your learning management system, your classroom or wherever you want!

Cengage Testing, powered by Cognero® for Sports and Entertainment Marketing, 4th Edition, Instant Access

ISBN13:9781305386839
ISBN10:1305386833
Cengage Learning Testing Powered by Cognero is a flexible, online system that allows you to: author, edit, and manage test bank content from multiple Cengage Learning solutions; create multiple test versions in an instant; deliver tests from your learning management system, your classroom or wherever you want!

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Pricing Options

Sports and Entertainment Marketing

  • ISBN-10: 1133602444
  • ISBN-13: 9781133602446

Price USD$ 69.95

eBook: Sports and Entertainment Marketing 12Months

  • ISBN-10: 800000545X
  • ISBN-13: 9788000005454

Price USD$ 30.49

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