Foundations of Business,
4th Edition

William M. Pride, Robert J. Hughes, Jack R. Kapoor

ISBN-13: 9781285193946 | ISBN-10: 1285193946

Copyright 2015

| Published 2014

| 544 pages

List Price USD $124.95


FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world.

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Meet the Authors

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William M. Pride is professor of marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of Cengage Learning’s market-leading FOUNDATIONS OF BUSINESS. Dr. Pride teaches principles of marketing at both undergraduate and graduate levels and consistently solicits student feedback in order to most effectively revise this principles of marketing text. Dr. Pride’s research interests focus on advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.

  • Completely new in-depth coverage of social media has been included in the chapter on e-business.
  • Accounting coverage has been streamlined for the introductory business student and covered with the topic of management information systems.
  • Each chapter now includes a social media exercise within the "Building Skills for Career Success" section.
  • Each chapter has been thoroughly updated to provide the most recent data and examples. New topics include the current status of the economic crisis, new information about the national debt, the latest news in social media, the flourishing app world, competition in the global environment today, the latest productivity trends and lean manufacturing, new coverage of the Dodd-Frank Wall Street Reform and Consumer Protection Act, and China's emergence as one of the world's largest economies.
  • The fourth edition is now available as MindTap™, an online personalized learning experience: www.cengage.com/mindtap.
  • The ongoing video case featured at the end of each part has been thoroughly revised with new information about Graeter's, a specialty ice cream retailer. This firsthand look into one business's day-to-day operations allows students to gain a better understanding of the real challenges that business owners face. Students also can apply what they learn by analyzing problems, solutions, and actions taken at the company.
  • Four learning modules also are available for instructors to use or to create a customized textbook for students: "Crisis Management: The Effects of Disasters on Business," "Sports Marketing," "Customer Relationship Management," and "Marketing Ethics."
  • "Test Yourself" quizzes at the end of each chapter prepare students for exams.
  • "Concept Checks" at the end of each major topic help students self-check their understanding of each important concept.
  • Primarily written and class-tested by the text's authors, the Test Bank contains over 5,000 items. Each chapter test includes essay, true/false, multiple-choice, and mini-case questions. All questions are tagged to provide information on the correct answer, learning objective correlation, level of difficulty, text page reference, and business program (AACSB) outcomes and by Bloom's taxonomy level.
  • The theme of success is highlighted throughout the text to give students insight into best practices for attaining business and career goals.
  • The Building Skills for Career Success feature focuses on skills students can learn and use right now and includes three different types of exercises: Social Media, Building Team Skills, and Researching Different Careers.
  • Five appendixes are also available online: "Understanding Personal Finances and Investments"; "Careers in Business"; "Enhancing Union-Management Relations"; "Risk Management and Insurance"; and "Business Law, Regulation, and Taxation."
  • The end-of-part Building a Business Plan project walks students step-by-step through the preparation of a real business plan.
  • "Why You Should Care" features begin each chapter to show students the relevance of business in their lives.
  • The instructor's support package includes helpful teaching tools. The Instructor's Resource Manual (IRM) features unique, easy-to-navigate layouts and several helpful ready-to-duplicate classroom activities for each chapter. The companion instructor site includes a complete IRM in PDF format, chapter IRM and Test Bank Word files, and two PowerPoint® slide decks: a comprehensive set of instructionally designed slides focused on student engagement and learning as well as slides outlining lecture content.

Table of Contents

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1. Exploring the World of Business and Economics.
2. Being Ethical and Socially Responsible.
3. Exploring Global Business.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
14. Understanding Social Media and e-Business.
15. Using Management Information Systems and Accounting Information.
16. Mastering Financial Management.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

MikesBikes-Intro Simulation, 1 term (6 months) Printed Access Card

MikesBikes-Intro is a simulation that progressively steps students through fundamental business decisions and strategy while reinforcing knowledge and developing skills as students manage their own company. Through the interactive interface students will be taught the cross-functional disciplines of business, and how the development and implementation of strategy involves these disciplines. Students start with Sales and Marketing decisions. As each decision period progresses, students will be given more control over their company becoming responsible for Distribution, Operations, Product Development, and Financial decisions. As such students develop their strategy progressively, starting with a single product focus, and as they become more confident can develop new products to be released into the emerging markets. The competitive element of MikesBikes encourages involvement and learning in a way that no other teaching methodology can, and your students will have fun in the process! MikesBikes-Intro comes complete with full documentation (Instructors & Players Manuals), online resources (presentations, assignments & quizzes), and in-game help files to assist students. As an Instructor you will also have access to the Online Administrator enabling you to monitor the simulation in as much or as little detail as you wish. MikesBikes can supplement any of Cengage Learning's market leading Business textbooks. Visit www.smartsims.com to learn more and to view a product demo.

Videos for Pride/Hughes/Kapoor's Foundations of Business, 4th


Website for Pride/Hughes/Kapoor's Foundations of Business, 4th

The companion website for instructors includes downloadable PDF and Word files from the Instructor's Resource Manual, Word files from the printed Test Bank (with over 5,000 questions tagged to learning outcomes), Lecture and Expanded PowerPoint® slides, and three types of videos (Graeter's ice cream case videos; Chapter case videos on Zappos, L.L. Bean, and more; and Urban Farmz fictional scenario videos).

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Foundations of Business

  • ISBN-10: 1285193946
  • ISBN-13: 9781285193946

Price USD$ 124.95

eBook: Foundations of Business 12Months

  • ISBN-10: 8000004178
  • ISBN-13: 9788000004174

Price USD$ 45.49


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