Writing for Television, Radio, and New Media,
11th Edition

Robert L. Hilliard

ISBN-13: 9781285465074 | ISBN-10: 1285465075

Copyright 2015

| Published 2014

| 528 pages

List Price USD $124.95


You can trust Hilliard's WRITING FOR TELEVISION, RADIO, AND NEW MEDIA to provide you with thorough and up-to-date coverage of the principles, techniques, and approaches of writing for television, radio, and the Internet. You'll learn about writing for a variety of formats, such as commercials, news and sports, documentaries, reality programs, talk shows, interviews, music programs, and drama and sitcoms. The book's comprehensive content, excellent organization, attention to form, and good examples ensure that you will be well trained for a career in the field.

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Meet the Authors

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Robert L. Hilliard has been Dean of Graduate Studies and Dean of Continuing Education and taught, in addition to media writing, courses such as Media Programming, The Media and the Holocaust, Hate.com, Communication Law, and Pictures of Protest. He has served as Chief of the Public Broadcasting Branch of the Federal Communications Commission and Chair of the Federal Interagency Media Committee for the White House. A frequent lecturer on media and education on all continents, Dr. Hilliard is the author or co-author of more than thirty books, including several leading media texts. Among his recent books are HOLLYWOOD SPEAKS OUT: PICTURES THAT DARED TO PROTEST REAL WORLD ISSUES and, with co-author Michael Keith, THE BROADCAST CENTURY AND BEYOND: A HISTORY OF AMERICAN RADIO AND TELEVISION, DIRTY DISCOURSE: SEX AND INDECENCY IN BROADCASTING, and THE QUIETED VOICE: THE RISE AND DEMISE OF LOCALISM IN AMERICAN BROADCASTING. He is also a published novelist and produced playwright.

  • New examples of scripts include political spots reflecting the 2012 national elections.
  • Chapter 4, “Commercials and Announcements,” has been updated to include material on writing effective commercials for social media.
  • Chapter 11, “Professional Opportunities,” has been revised to reflect the use of LinkedIn and other social media, and includes additional tips on seeking and handling interviews in the rapidly evolving communications job market.
  • The eleventh edition includes new and updated material on writing for the Internet, particularly as related to social media. Guidance pertaining to writing on Facebook, LinkedIn, and Twitter keep the book current and ensure that students understand the relevance of what they are studying.
  • Thorough coverage of core topics includes an overview of mass media and basic elements of production, an overview of format and style, and writing techniques for a variety of traditional and new media formats. The text addresses all key format subject areas that students and other readers are most likely to encounter.
  • The text presents an outline of the basic principles of production so that students have an understanding of the medium for which they are writing.
  • Chapter 10, “The Play,” presents thorough and insightful coverage on writing screenplays, including video drama and audio drama.
  • Material on writing for the Internet includes commentary from writers and directors with examples of their work, an examination of the convergence of the Internet with other distribution technologies, and expert analysis of how new technologies are applicable to the Internet.
  • Professional opportunities in commercials, copywriting, news, corporate media, playwriting, and other writing fields are discussed.
  • Examples are oriented to the college-age reader and include contemporary news events, music script/log examples with current top performers and hits, and references to Internet social sites.

Table of Contents

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1. The Mass Media.
2. Basic Elements of Production.
3. Format and Style.
4. Commercials and Announcements.
5. News and Sports.
6. Features, Documentaries, and Reality Programs.
7. Interviews and Talk Programs.
8. Music, Variety, and Comedy.
9. Corporate, Educational, and Children's Programs.
10. The Play.
11. Professional Opportunities.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Online Instructor's Manual for Hilliard's Writing for Television, Radio, and New Media, 11th

Online Instructor's Manual

Web Site for Hilliard's Writing for Television, Radio, and New Media, 11th

Rich learning and test-prep online resources include a glossary, flashcards, key terms, and web links.

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Pricing Options

Writing for Television, Radio, and New Media

  • ISBN-10: 1285465075
  • ISBN-13: 9781285465074

Price USD$ 124.95

eBook: Writing for Television, Radio, and New Media 12Months

  • ISBN-10: 8000011883
  • ISBN-13: 9788000011882

Price USD$ 27.99


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