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Digital Media: Concepts and Applications,
4th Edition

Tena B. Crews, Karen Bean May

ISBN-13: 9781305661721 | ISBN-10: 1305661729

Copyright 2017

| Published 2016

List Price USD $99.95

Overview

DIGITAL MEDIA, CONCEPTS AND APPLICATIONS, 4E prepares students for the multimedia-rich workplace by teaching them multimedia concepts as well as business-standard software applications to complete projects and solve problems. The non-software-specific text approach gives students a strong foundation in the concepts and practices of digital multimedia and allows the text to focus on the more creative end of business technology. If needed, software-specific directions to assist in learning can be found on the website.

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Meet the Authors

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Dr. Tena B. Crews is a Professor of Integrated Information Technology (IIT) at the University of South Carolina, Columbia, SC. She is also the Director of Online Learning and Development for the College of Hospitality, Retail and Sport Management at the University of South Carolina (USC). She previously served the Director of Business Education at USC and as an Associate Director of Technology Pedagogy at the Center for Teaching Excellence (CTE). She is the author of the Fundamentals of Insurance adopted by many secondary and post-secondary schools. She has served on numerous executive boards for state, regional, national and international professional organizations. She has won several awards for her teaching and research and continues to teach in both the face-to-face classroom and online.

Karen Bean May is an instructor in the Information Management Department at Blinn College, Brenham, Texas. She has taught Business Education at the high school and community college levels for 27 years. Ms. Bean May earned her Bachelor of Business Education degree from the University of Mary Hardin-Baylor in Belton, Texas. She has presented at numerous conferences and has written four curriculum frameworks for Texas high schools. She is a current advisor for Students in Free Enterprise (SIFE) and a past Future Business Leaders of America (FBLA) advisor. Ms. Bean May is also a co-author of Adventure Fitness: A Keyboarding Simulation.

  • Emphasis on math and reading academic enrichment provide reinforcement for core academic areas.
  • Activities on the IRCD allow step-by-step software instruction to be used with the business concepts from the text.
  • Updated for Microsoft Office 2013 and Adobe Creative Cloud, Windows 8.1, among other software
  • DIGITAL MEDIA, 4E prepares students for a business world in which they will be expected to use business-standard software applications and to complete projects and solve problems. The applications include word processing, presentation, digital photography, image manipulation, animation, and speech recognition.
  • Digital Portfolio unit reviews for use with web-related projects ties the print content to the electronic resources.
  • Digital Portfolio, a continuing project at the end of each unit, offers students the opportunity to practice skills learned and create a portfolio of their work.
  • Special features such as History, Think About It, and Impact provide additional critical thinking activities.
  • Applications covered include digital imaging, print publishing, audio and video production, Web publishing, presentations, and the changing business environment.
  • A Career Clusters profile introduces each unit and demonstrates real-life application of multimedia skills.
  • In addition to hands-on computer skills, emphasis is placed on mastering vocabulary terms to give students an advantage in future software upgrades.

Table of Contents

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UNIT I: MEDIA AND THE DIGITAL AGE.
1. Getting Started with Digital Media.
2. Ethical and Legal Issues.
UNIT II: DIGITAL IMAGING AND DESIGN.
3. Image Files.
4. Digital Photography.
5. Color in Digital Media.
6. Raster Editing.
7. Vector Editing.
UNIT III: PRINT PUBLISHING.
8. Print Type.
9. Print Graphics.
10. Print Design.
UNIT IV: AUDIO AND VIDEO PRODUCTION.
11. Audio.
12. Video.
UNIT V: WEB PUBLISHING.
13. Web Editing.
14. Web Design.
15. Web Animation.
16. Web Media.
17. Web Standards.
UNIT VI: PRESENTATION STRATEGIES.
18. Presentation Planning.
19. Presentation Design.
20. Presentation Effects.
21. Presentation Production.
UNIT VII: DIGITAL MEDIA AND THE CHANGING BUSINESS ENVIRONMENT.
22. Electronic Collaboration.
23. Project Development Team.
Corporate Capstone.
Appendix A: Adobe Certified Expert (ACE) Exam Guide Objectives.
Appendix B: ISTE and SCANS Competencies.
Appendix C: Certified Internet Webmaster (CIW).
Glossary.
Index.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Cengage Testing, powered by Cognero® for Crews/May’s Digital Media, Instant Access

ISBN13:9781305661806
ISBN10:130566180X
Cengage Learning Testing, powered by Cognero® Instant Access

Cengage Testing, powered by Cognero® for Crews/May's Digital Media

ISBN13:9781305661790
ISBN10:1305661796

Instructor's Resource DVD for Crews/May's Digital Media, 4th

ISBN13:9781305661769
ISBN10:1305661761
Designed to help facilitate classroom instruction, this DVD has instructor files unique to the textbook, including data files, solutions files, PowerPoint® presentation files, supplemental lessons, and teaching notes. In addition, step-by-step video tutorials show how to complete lesson activities with software-specific instructions.

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Pricing Options

Digital Media

  • ISBN-10: 1305661729
  • ISBN-13: 9781305661721

Price USD$ 99.95

MindTap: Digital Media 12Months

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eBook: Digital Media 12Months

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  • ISBN-13: 9788000012292

Price USD$ 30.49

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