Ronald B. Adler, Russell F. Proctor II
ISBN-13: 9781305645349©2017
A longtime favorite with millions of students, LOOKING OUT, LOOKING IN, 15th Edition equips you with practical communication concepts and skills you can immediately start applying in your personal relationships as well as on the job. Extremely reader friendly, the text connects the latest theories and research to real-world practice....
Julia T. Wood
ISBN-13: 9781305403581©2017
COMMUNICATION MOSAICS: AN INTRODUCTION TO THE FIELD OF COMMUNICATION, 8E draws from the most up-to-date research, theories, and technological information to provide both an overview of the field and practical applications you can immediately use to improve your personal, professional, and public communication skills. Extremely student friendly, the text combines...
Larry A. Samovar, Richard E. Porter, Edwin R. McDaniel, Carolyn Sexton Roy
ISBN-13: 9781285444628©2017
Emphasizing the roles that family, religion, and history play in intercultural communication, COMMUNICATION BETWEEN CULTURES, 9E helps you increase your understanding and appreciation of different cultures while developing practical skills for improving your communication with people from other cultures. Bringing chapter concepts to life, the text is packed with the...
Cheryl Hamilton
ISBN-13: 9781285159454©2015
Think public speaking skills aren't important? Think again. Packed with sample speeches illustrating what to do as well as plenty of examples detailing what not to do, this value-priced public speaking text equips you with the essential skills and theories needed to become an effective public speaker. ESSENTIALS OF PUBLIC...
Bonnie L. Drewniany, A. Jerome Jewler
ISBN-13: 9781133307266©2014
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step....
Roger D. Wimmer, Joseph R. Dominick
ISBN-13: 9781133307334©2014
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this...
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