5th Edition

Howard Frederick, Allan O'Connor, Donald F. Kuratko

ISBN-13: 9780170411752
Copyright 2019 | Published
688 pages | List Price: USD $102.00

Develop your entrepreneurial capacity through imagination, creativity and design. Entrepreneurship has many meanings around the world, but there are overriding themes that unite them. In this text, you’ll learn how a survey of theoretical approaches helps us distinguish between the different kinds of entrepreneurs.  You’ll look at the most common characteristics exhibited by successful entrepreneurs and evaluate how entrepreneurs can have impacts on biodiversity and ecosystems. The practical, experiential parts of the text provide you with techniques for identifying and assessing opportunities and for creating that all-important value proposition.  Business Modelling, Lean Marketing, and twenty-first-century ways to raise funding are all included.


Part 1: The entrepreneurial mind-set in the twenty-first century
1. Entrepreneurship: evolutionary development, revolutionary impact
2. The entrepreneurial mind-set: cognition and career
3. Ethical, social and sustainable entrepreneurship
4. Pathways to entrepreneurial ventures
Part 2: Designing resilient entrepreneurship: from opportunity identification to business model
5. Opportunity identification and the creative pursuit of innovative ideas
6. Design thinking for entrepreneurial ventures
7. Lean entrepreneurship and identifying customer needs
8. Lean marketing and business model design
Part 3: Growing and planning entrepreneurial ventures
9. Strategic entrepreneurial growth
10. Legal and regulatory challenges
11. Business planning
Part 4: Financial matters for entrepreneurial ventures
12. Financial performance for entrepreneurial ventures
13. Sources of finance for entrepreneurial ventures
14. Valuing and harvesting entrepreneurial ventures
Business Plan (online)

  • Howard Frederick

    Professor Howard H Frederick is currently Teaching Professor of Entrepreneurship at Plymouth State University, New Hampshire, United States; and Research Professor at Monterey Institute of Technology, Mexico. He was Professor of Entrepreneurship Education at Deakin University in Melbourne, Australia, and was New Zealand’s longest-serving Professor of Innovation & Entrepreneurship, and Director, New Zealand Centre for Innovation & Entrepreneurship, at Unitec New Zealand in Auckland. Howard is recognised as an authority in the field of ICT, business innovation and economic development. He is a dynamic teacher whose keen insight of worldwide markets, economic trends, and political climates has inspired thousands of students to successfully launch their own ventures.

  • Allan O'Connor

    Dr Allan J O’Connor is an Associate Professor in Enterprise Dynamics at The University of South Australia, Australia. With qualifications that include a Master in Enterprise Innovation and a PhD that focused on issues of public policy for entrepreneurship education and economic development, he has developed undergraduate and postgraduate curricula in leading entrepreneurship programs in Australia. Allan is engaged in research that is designed to advise governments in matters of innovation and entrepreneurship that drive regional competitiveness. His portfolio of more than fifty research publications is testament to the significance of his research agenda and contribution to his research field.

  • Donald F. Kuratko

    Dr. Donald F. Kuratko (known as "Dr. K") is the Jack M. Gill Distinguished Chair of Entrepreneurship; Professor of Entrepreneurship; and Executive & Academic Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business, Indiana University – Bloomington. He is considered a prominent scholar and national leader in the field of entrepreneurship, authoring over 190 articles and 30 books on aspects of entrepreneurship and corporate innovation, including one of the leading entrepreneurship books in the world today, ENTREPRENEURSHIP: THEORY, PROCESS, & PRACTICE. Dr. K was honored by his peers in Entrepreneur magazine as the #1 Entrepreneurship Program Director in the nation, as well as being selected one of the Top Entrepreneurship Professors in the United States by Fortune magazine. Professor Kuratko has been named one of the Top 50 Entrepreneurship Scholars in the world and was the inaugural recipient of the Karl Vesper Entrepreneurship Pioneer Award for his career dedication to developing the field of entrepreneurship. The Academy of Management has honored Dr. K with the Entrepreneurship Advocate Award for his contributions to the development of the discipline of entrepreneurship, and the Entrepreneurship Mentor Award for his work in the scholarly development of Ph.D. students and junior-level faculty in the entrepreneurship field.

  • Instructor Test Bank

  • Online experiential content to maximise interactivity via digital delivery

  • A new focus on lean entrepreneurship, the business model canvas and design thinking

  • A new part and chapter structure that follows a lean entrepreneurship model means the text is now 14 chapters (previously 16 chapters)

  • Part 1 now includes a NEW section on the role of entrepreneurs in ‘transformative innovation’ of society and the planet. Re-tooled section on Schools of Thought. Refreshed section on Entrepreneurial Economy and updated insights into the social and economic contributions of high-growth businesses. Re-imagined Chapter 2 covers the fundamentals of the entrepreneurial mind and cognition; including international perspectives and new cases and boxes. New discussion about ‘destructive entrepreneurs' features in Chapter 3 as well as a new section on ‘Differently-abled’ Entrepreneurs’. New and refreshed content on pathways and careers in Chapter 4

  • Part 2 contains all new chapters: Chapter 5, 'Opportunity identification and the creative pursuit of ideas' focuses on lean entrepreneurship as a scientific approach to create ventures. Chapter 6, ‘Design Thinking for entrepreneurial ventures’ includes a new ‘Design Thinking Process Model’ from preparation to launch. Chapter 7, ‘Lean entrepreneurship and identifying customer needs’ brings alive the ‘lean method’ widely used in entrepreneurship education. In Chapter 8 ‘Lean marketing and business model design' puts it all together using the techniques of Business Modelling, showing how Lean Marketing lends itself to scientific, hypothesis-based entrepreneurship

  • Part 3: updated legal and regulatory chapter, focus on IP and open innovations; Chapter 11, ‘Lean and sustainable business planning’ covers ‘lean’ and ‘traditional, long-form’ business planning. Chapter 13 covers some very twenty-first-century ways to raise funding through peer-to-peer lending, crowdfunding, and cryptocurrency

  • The new Chapter 14 on valuation and harvest is an advanced topic for entrepreneurship. Three principle techniques of valuation are introduced which underpin the decision-making process relating to harvest strategies and timing

  • Inspire learners with exciting quotes from entrepreneurs and innovators at the start of each chapter

  • 'Entrepreneurial edge' boxes provide tips and interesting facts about entrepreneurship

  • 'Entrepreneurship in practice' boxes contain stories of real-life entrepreneurs and companies to help illustrate the conceptual material covered in each chapter

  • Graphs, illustrations diagrams and tables illustrate concepts and results of research and entrepreneurial ventures

  • To ensure that students have grasped the content and concepts, the end of chapter includes summaries, key terms and concepts, review and discussion questions

  • 'Experiencing Entrepreneurship' boxes and case studies with activities give users the opportunity to put skills and concepts discussed in the chapter into practice

  • Three NEW Entrepreneurial Case Analyses, and one updated - at the end of each part provide students with a longer, more complex case that consolidate the themes of each part

  • A business plan for students to use as a model is housed online, in CourseMate Express

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Entrepreneurship Instructor Companion Website

Entrepreneurship Instructor's Manual

Entrepreneurship PowerPoint Slides

Entrepreneurship Test Bank