Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a 30 books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor’s Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.Founder and Senior Scholar of the Doctoral Degree in Business Administration, Coles College, Kennesaw State University, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. He has authored over 40 books, including Multivariate Data Analysis, Prentice-Hall, 7th edition, 2010 (cited 22,000+ times); Marketing, South-Western Publishing Company, 12th edition 2012; Essentials of Business Research Methods, M.E. Sharpe, 2011; Research Methods for Business, Wiley, 2007; and Essentials of Marketing Research, McGraw-Hill/Irwin, 3rd edition 2013. He also has published numerous articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, Journal of Business Research, Journal of Long Range Planning, Journal of Marketing Theory and Practice, International Marketing Review, Journal of Experimental Education, Business Horizons, Journal of Retailing, Multivariate Behavioural Research, and others. He was recognized as the 2011 Academy of Marketing Science Marketing Educator of the year. He often presents seminars on research techniques, multivariate data analysis and marketing issues for organizations in Europe, Australia and other locations outside the U.S.Ph.D., Arizona State UniversityAssociate Professor Jane Summers is currently the Director of USQ’s MBA Program. She has over 20 years’ tertiary teaching experience, in Marketing, Applied Business Research and Ethics and Marketing Management. A/Prof Summers’ research interests are in Sport Marketing and Consumer Behaviour. She is a Member of the American Sports Marketing Association, Australian and New Zealand Sport Marketing Association, The Association for Consumer Research and The American Marketing Association, and is Chair of the Board of Southern Queensland Country Tourism.Michael Gardiner is completing his PhD, to add to his BBus Brisbane CAE and MBus USQ. With over 20 years’ experience, Michael is currently teaching Introduction to Marketing, Services Marketing, and Small and Medium Enterprise Development. Research areas are Market and Social Research, SME, and Local Government Marketing. Michael is a Certified Professional Marketer (CPM), a Qualified Professional Market Researcher (QPMR), a Fellow of the Australian Marketing Institute, Member of the Australian Market and Social Research Society and a Justice of the Peace. Michael teaches both fully online and face-to-face. He is heavily involved in restructuring the undergraduate marketing program at USQ.