Busn ,
12th Edition

Marcella Kelly, Chuck Williams

ISBN-13: 9780357122945 | ISBN-10: 0357122941

Copyright 2023

| Published 2022

| 400 pages

List Price USD $93.00


Learn business in the way that's best for you with Kelly/Williams' BUSN, 12E and online resources from 4LTR Press. Visually-driven and current, this edition integrates even more of today's latest examples within an interesting narrative approach. Updated content covers key business concepts while remaining brief. You see the impact of COVID-19 on businesses and individuals. New and updated chapter examples and feature boxes highlight real companies and business challenges, such as Netflix finances, GameStop stock, accounting fraud at China's Luckin' Coffee and cash budgets for PlayStation 5 and other gaming consoles. You can study "on the go" with unique, tear-out Review Cards and chapters you can read or listen to. Learn on your terms as you use BUSN MindTap with the printed text or on its own. New online activities, cases, videos and quizzes help you prepare for exams. You can even track your scores to know where to focus study efforts. Cengage Infuse online study tools are also available to master content.

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Meet the Authors

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Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today’s business environment. Ms. Kelly earned her master’s degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

Dr. Chuck Williams is a Professor of Management in the Andre B. Lacy School of Business, formerly known as the College of Business, at Butler University. Dr. Williams previously served as Dean of the College of Business at Butler University, Dean of Eberhardt School of Business at the University of the Pacific, and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behavior, human resources, and strategic management while earning his MBA and PhD in business administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the Journal of Applied Psychology, the Academy of Management, Human Resource Management Review, Personnel Psychology, and the Organizational Research Methods Journal. He was a member of the Journal of Management’s editorial board and currently serves as a reviewer for numerous other academic journals. He was also webmaster for the Research Methods Division of the Academy of Management.

  • EACH OF BUSN'S FIVE PARTS EXPLORES THE IMPACT OF THE COVID-19 PANDEMIC ON BUSINESS: Students explore the effects of the global pandemic on all aspects of business, including today's business environment, creating a business, financing a business, marketing a business and managing a business.
  • EXTENSIVELY REVISED AND UPDATED CONTENT AND BRAND-NEW FEATURE BOXES EXAMINE EMERGING TOPICS: Every chapter includes features that examine issues such as stock options and relationships between unions and tech, gaming and digital workers. Special features also delve into GameStop stock, computer chip disruption in global manufacturing, Netflix finances and Robinhood's unintended costs of free stock trading.
  • CENGAGE INFUSE FOR BUSN IS THE FIRST-OF-ITS-KIND ONLINE LEARNING PLATFORM. Leverage your Learning Management System (LMS) functionality so that you can enjoy simple course setup and intuitive management tools. Offering just the right amount of auto-graded content, you’ll be ready to go online at the drop of a hat. Quickly choose assessments, quizzes, and eBook content to insert cleanly into your course for worry-free, single-point student access.
  • ACCOUNTING AND FINANCE CHAPTERS CONTAIN MORE REAL-WORLD EXAMPLES: The latest, engaging examples include the effects of the $4 billion accounting fraud at China’s Luckin’ Coffee. Other examples explore the growing cash budgets of video game equipment makers as they introduce new consoles, such as PlayStation 5 and the Xbox Series X/s. Readers also see how instead of using investment banks and underwriters for initial public offerings, companies are choosing to "go public" with direct listings that efficiently raise funds while giving "regular" investors improved opportunities to buy stock.
  • SHORTER, YET COMPREHENSIVE CHAPTERS WITHIN A CONTEMPORARY DESIGN KEEP STUDENTS' ATTENTION. Driven by guidance from students and instructors, this edition presents content in a more engaging and accessible format. The book's magazine-style approach increases the number of students who read the chapter -- all without minimizing coverage for your course.
  • MINDTAP EMPOWERS YOUR STUDENTS TO REACH THEIR POTENTIAL: Twelve distinct metrics give you actionable insights into student engagement. You can easily identify topics that may be troubling your entire class and instantly communicate with struggling students. Your students can track their scores to stay motivated and advance toward their goals. With MindTap resources, you can accelerate progress.
  • MINDTAP PROVIDES ACCESS TO EVERYTHING YOU AND YOUR STUDENTS NEED IN ONE PLACE: Cut down on preparation time with preloaded, organized course materials in MindTap's online resources. Interactive multimedia, assignments, quizzes and other learning tools help you teach more efficiently. The flexibility of MindTap gives your students the power to read, listen and study on their phones, so they can learn on their terms.
  • MINDTAP PROVIDES AN OUTCOME-DRIVEN ONLINE APPLICATION THAT PROPELS STUDENTS FROM MEMORIZATION TO MASTERY: MindTap is the only online learning platform that gives you complete ownership of your introduction to business course. With MindTap you can challenge every student, build their confidence and empower them to be unstoppable.
  • THE 4LTR PRESS PRESENTATION, TEAR-OUT REVIEW CARDS AND ONLINE LEARNING TOOLS ARE TAILORED TO STUDENT LEARNING PREFERENCES. Like all 4LTR Press printed books, this edition uses a visually driven presentation style with full-text narrative and learning tools -- all crafted based on a deep understanding of students’ workflows and learning styles and delivered at an affordable price. Helpful study resources include "on-the-go" review cards, while MindTap and Cengage Infuse online tools prompt interactive learning. This edition is also available as an online-only option to give students their choice of format.

Table of Contents

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1. Business Now: Change is the Only Constant.
2. Economics: The Framework of Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating & Delivering Messages That Matter.
6. Business Formation: Choosing the Form that Fits.
7. Small Business & Entrepreneurship: Economic Rocket Fuel.
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring & Using Funds to Maximize Value.
10. Securities Markets: Trading Financial Resources.
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
14. Management, Motivation, and Leadership: Bringing Business to Life.
15. HRM: Building a Top Quality Workforce.
16. Managing Information & Technology: Finding New Ways to Learn and Link.
17. OM: Putting it All Together
Student/Instructor Review Cards.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Cengage Testing, powered by Cognero® for Kelly/Williams' BUSN


Cengage Testing, powered by Cognero® for Kelly/Williams' BUSN, Instant Access

Cengage Testing, Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

Instructor's Companion Website for Kelly/Williams' BUSN

Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource center at www.cengage.com/login. Access and download materials such as PowerPoint® presentations, the instructor's manual, and more.

Instructor's Manual (Internal Only) for Kelly/Williams BUSN


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Pricing Options


  • ISBN-10: 0357122941
  • ISBN-13: 9780357122945

Price USD$ 93.00

eBook: Busn 12Months

  • ISBN-10: 8000039915
  • ISBN-13: 9788000039916

Price USD$ 44.99


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