Essentials of Economics,
9th Edition

About the Author.
Brief Contents.
Table of Contents.
Preface.
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.
Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.
Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.
Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
Part V: Firm Behavior and the Organization of Industry.
12. The Costs of Production.
13. Firms in Competitive Markets.
14. Monopoly.
Part VI: THE DATA OF MACROECONOMICS.
15. Measuring a Nation’s Income.
16. Measuring the Cost of Living.
Part VII: THE REAL ECONOMY IN THE LONG RUN.
17. Production and Growth.
18. Saving, Investment, and the Financial System.
19. The Basic Tools of Finance.
20. Unemployment and Its Natural Rate.
Part VIII: MONEY AND PRICES IN THE LONG RUN.
21. The Monetary System.
22. Money Growth and Inflation.
Part IX: SHORT-RUN ECONOMIC FLUCTUATIONS.
23. Aggregate Demand and Aggregate Supply.
24. The Influence of Monetary and Fiscal Policy on Aggregate Demand.
Glossary.
Index.

• N. Gregory Mankiw

  N. Gregory Mankiw is the Robert M. Beren Professor of Economics at Harvard University. For 14 years he taught EC10 Principles, the most popular course at Harvard. Dr. Mankiw studied economics at Princeton University and MIT. He is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy and economic growth. Dr. Mankiw's articles have appeared in academic journals such as the American Economic Review, Journal of Political Economy and Quarterly Journal of Economics. His work has also appeared in more widely accessible forums, including The New York Times, The Washington Post, The Wall Street Journal and Fortune. Dr. Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office and a member of the ETS® test development committee for the advanced placement exam in economics. From 2003 to 2005, Dr. Mankiw served as chairman of the President’s Council of Economic Advisers.

• ALL-NEW “ASK THE EXPERTS” BOXES FEATURE OPINIONS FROM THE WORLD’S MOST PROMINENT ECONOMISTS. This timely learning feature highlights the IGM Economics Experts Panel, which surveys several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and respond whether they agree with it, disagree with it, or are uncertain. The insights from this feature demonstrate to your students situations when economists are united, when they are divided, and when they simply don’t know what to think.

• MINDTAP ONLINE RESOURCES PROVIDE THE MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATIONAL PUBLISHING TODAY. Powerful student-focused resources within MindTap respond to the individualized needs of introductory economics students with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. MindTap gives you, the instructor, the flexibility to create the concise economics course you want using either publisher-provided material, your own material or third-party materials.

• NEW VIDEO LECTURE SERIES LESSONS WITH QUICK QUIZZES IN MINDTAP REFLECTS THE UNIQUE MANKIW APPROACH. This new assignable video series supports students both as they prepare for class and as they prepare for exams. The engaging videos offer an alternative to reading the text and are appropriately divided into manageable segments that allow students to focus only on concepts they find most challenging. Fresh examples are seamlessly aligned to the approach and the student-oriented language of Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.

• ADAPTIVE TEST PREP PREPARES YOUR STUDENTS FOR IMPORTANT TESTS. This effective, digital test preparation tool within MindTap provides students with more than 3,900 test bank-style questions. More than half of these questions offer corresponding Quick Coach videos, designed to support your students at their most teachable moments, particularly when they are confused or unsure about the answer to a question. This proven resource is highly effective in preparing students for high-stakes tests and is shown to positively impact cumulative course results.

• GRAPH BUILDER ALLOWS STUDENTS TO MOVE STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory economics students, Graph Builder interactive exercises in MindTap help your students first understand complex graphs by decomposing a graph into finite steps that build upon one another, then practice graphing by drawing out a similar scenario from scratch. This drawing method supports the kinesthetic learning approach valued by instructors, like you -- all within the context of the interactive eBook.

• UPDATED BEST-SELLING ONLINE HOMEWORK SOLUTION -- APLIA IN MINDTAP -- NOW OFFERS MORE. The 9th Edition Aplia question sets are completely redesigned to more closely aligned to this edition’s Problems and Application questions at the end of each chapter. Updated Aplia technology also offers an optimized mobile experience on the iPad with improved graphing tool precision and better grading functionality for your and your students' convenience.

• "VIDEO APPLICATIONS" FEATURE THE AUTHOR INTRODUCING CHAPTER CONTENT. Author Gregory Mankiw uses these unique videos to introduce important themes in every chapter. He immediately engages students with an emphasis on the real-world importance of the essential economic principles that appear in the upcoming chapter. These videos (formerly called Roadmap Videos) are intended to motivate students to better understand how economics relates to their day-to-day lives and the world around them.

• VIDEO LESSONS WITH QUICK QUIZZES HELP STUDENTS OVERCOME ROADBLOCKS IN LEARNING. This popular learning resource shows students how to solve economics questions from start to finish. These videos tackle the all-too-familiar challenge of students running into stumbling blocks when working through assignments. These concise videos support the student in that moment, which is not always during your office hours, when they are puzzled and most teachable.

• UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE PLUS DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review," and "Problems and Applications" now reflect this edition’s most recent content updates. The "Chapter Quick Quizzes" and "Problems and Applications" are completely digitized in Aplia and are fully gradable. "Problem and Applications" are also available as algorithmic sets in MindTap only.

• EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect the latest essential developments in economics today. The most comprehensive updates include coverage of measuring a nation’s income (Ch. 15), measuring the cost of living (Ch. 16), production and growth (Ch. 17), and unemployment and its natural rate (Ch. 20).

• NUMEROUS NEW AND UPDATED "IN THE NEWS," "FYI," AND "CASE STUDY" BOXED FEATURES HIGHLIGHT RECENT AND SIGNIFICANT ECONOMIC EVENTS. You and your students stay up to date on the today’s economic changes and developments as these features highlight events that have made headlines. Engaging explanations detail the significant of these developments on economic decisions today.

• DIGITAL IMPLEMENTATION GUIDE (DIG) RESOURCE SUPPORTS TODAY'S TEACHING ECONOMISTS. This helpful new resource was developed to help you bring more engagement to the classroom with innovative teaching tools that enhance the classroom experience. You’ll find quick guides to commonly used features in MindTap that will save you time. In addition, a robust chapter overview highlights key digital features and details how and when it’s best to use them in your course.

• "EXPLORE MINDTAP FOR MANKIW 9E: A VIDEO TUTORIAL" SHOWS STUDENTS HOW TO UTILIZE MINDTAP MOST EFFECTIVELY. This short video-based exercise is assignable and the perfect primer to maximize each student’s effectiveness in using MindTap starting on the first day of class. This video tutorial supports your students with a quick understanding of the multitude of student-focus resources available to them in this edition. The video efficiently highlights the advantages of MindTap, including the interactive eReader, StudyHub, Adaptive Test Prep, and Graph Builder.

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• THIS EDITION’S ENHANCED INTERACTIVE EBOOK STRENGTHENS THE LEARNING EXPERIENCE. The Interactive eReader does much more than move words from the printed book to a digital device. It enhances your students' learning experience by allowing them to search, highlight text, take notes and interact directly with complex figures. The eReader also from supports media from Cengage Learning or third-party media providers, such as YouTube. This resource is also now more accessible to visually-impaired students with new alternative text added to all images and tables in every chapter.

• "CONCEPTCLIPS" HELP STUDENTS MASTER ESSENTIAL ECONOMICS TERMS. These high energy videos, embedded throughout the interactive ebook, address the known student challenge of understanding economic terminology when initially introduced to the subject matter. Developed by Professor Mike Brandl of Rice University, these concept-based animations provide students with memorable context for the key terminology required for your essential course.

• PREMIUM POWERPOINT® PRESENTATIONS EASE YOUR COURSE PREPARATION WHILE INCREASING STUDENT INVOLVEMENT. Chapter-by-chapter slides organize lecture points into sections that students can easily digest. The PowerPoint slides animate graphs the way you might draw them and include Student Note Prompt handouts to facilitate effective note-taking without distracting students from active participation in class.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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