Comm ,
6th Edition

Deanna Sellnow, Kathleen S. Verderber, Rudolph F. Verderber

ISBN-13: 9780357370278 | ISBN-10: 0357370279

Copyright 2021

| Published 2020

| 320 pages

List Price USD $88.00


A direct response to ongoing research into students' workflows and preferences, Sellnow/Verderber/Verderber's COMM6 delivers the best of print and digital resources to meet the needs of all generations and learning styles. It combines an easy-reference, paperback textbook with Chapter Review Cards and an innovative online experience -- all at an affordable price. Delivering comprehensive yet succinct coverage, it integrates the latest research, best practices and timely, relevant examples. It also gives you the convenience of anywhere, anytime learning so you can access the text and interactive learning tools on almost any device.

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Meet the Authors

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Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on instructional communication as it occurs in conventional and nonconventional classrooms (and in risk and crisis contexts in particular). She also studies the persuasive power of popular culture, particularly in entertainment media (music, movies, television, advertisements). Published in regional, national and international journals, Dr. Sellnow is co-author of Communicate!, COMM, SPEAK, and The Challenge of Effective Speaking, all with Cengage. She also wrote The Rhetorical Power of Popular Culture: Considering Mediated Texts, with Sage. Dr. Sellnow is also the former editor of the Journal of Communication Pedagogy, Communication Teacher, and the Basic Communication Course Annual.

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication, an M.B.A., and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate!, The Challenge of Effective Speaking in a Digital Age, COMM, and SPEAK, all with Cengage. She is also the author of Inter-Act: Interpersonal Communication, Concepts, Skills and Contexts with Oxford University Press.

Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati, and the former National Speaker's Association Professor of the Year. He is also one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts (Communicate!, The Challenge of Effective Speaking, COMM, and SPEAK) have a reputation for being student favorites due to their accessible presentation of theory and skills.

  • A new auto-graded concept video assessment is included for every chapter. Bringing chapter concepts to life, the innovative videos provide brief, visually appealing explanations of important concepts that help students more easily remember and apply what they’ve learned. With the new auto-graded feature, these quick self-assessments help students ensure they have a solid understanding of key content to continue building upon.
  • Providing a wealth of interactive anywhere, anytime learning tools, COMM6's new MindTap digital learning solution helps students more easily locate new concept video quizzes, journal assignments and end of chapter quizzes.
  • MindTap's intuitive tagging and filtering options help students maximize their study efforts as they make flashcards, take practice quizzes, view related content and track their progress.
  • In addition to straightforward course management, assessment and analytics for instructors, the COMM6 MindTap engages students of all generations and learning styles. Integrating seamlessly into your course, it sets the stage for thinking critically about communication.
  • Concept Videos for each chapter integrate the latest research and current examples so students can better relate to what they're learning. An MLA Style card acts as a helpful reference for students during writing assignments.
  • Comprehensive yet succinct chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage of key concepts.
  • Think Pair Share activities in the printed text give students the opportunity to examine their communication experiences and share these experiences with peers. Easier access to journal assignments in MindTap encourages students to write about various communication experiences.
  • Every Cengage Unlimited MindTap includes an engaging print textbook and an interactive digital solution that offers study tools and the full text narrative -- all delivered and influenced by a deep understanding of students' workflow and learning styles. Students have their choice of format -- print with online, print only or online only -- all at the same affordable price.

Table of Contents

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1. Communication Perspectives.
2. Perception of Self and Others.
3. Intercultural Communication.
4. Verbal Messages.
5. Nonverbal Messages.
6. Listening.
7. Interpersonal Relationships.
8. Interpersonal Communication.
9. Communicating in Groups.
10. Group Leadership and Problem Solving.
11. Topic Selection and Development.
12. Organizing Your Speech.
13. Presentational Aids.
14. Language and Oral Style.
15. Delivery.
16. Informative Speaking.
17. Persuasive Speaking.
Appendix: Interviewing.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Cengage Testing, powered by Cognero® for Sellnow/Verderber/Verderber's COMM


Cengage Testing, powered by Cognero® for Sellnow/Verderber/Verderber's COMM Instant Access

Cengage Testing, powered by Cognero® is a flexible, online system that allows you to import, edit and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom or wherever you want.

Instructor's Companion Website for Sellnow/Verderber/Verderber's COMM

Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource center at www.cengage.com/login. You'll be able to access and download materials such as PowerPoint® presentations, instructor's manual, test banks and more.

Compare Buying Options

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Pricing Options


  • ISBN-10: 0357370279
  • ISBN-13: 9780357370278

Price USD$ 88.00

eBook: Comm 12Months

  • ISBN-10: 8000032600
  • ISBN-13: 9788000032603

Price USD$ 45.99

MindTap: Comm 12Months

  • ISBN-10: 0357491319
  • ISBN-13: 9780357491317

Price USD$ 50.00


*Purchase not available for this country