Global Strategy,
5th Edition

Mike W. Peng

ISBN-13: 9780357512364
Copyright 2022 | Published
562 pages | List Price: USD $312.95

The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.


Global Literacy Pre-Course Assessment.
Strategizing Around the Globe.
Managing Industry Competition.
Leveraging Resources and Capabilities.
Emphasizing Institutions, Cultures, and Ethics.
Growing and Internationalizing the Entrepreneurial Firm.
Entering Foreign Markets.
Making Strategic Alliances and Networks Work.
Managing Competitive Dynamics.
Diversifying and Managing Acquisitions Globally.
Strategizing, Structuring, and Innovating Around the World.
Governing the Corporation Around the World.
Strategizing on Corporate Social Responsibility.
Integrative Cases.
Business Insights.
Group Project.
Global Literacy Post-Course Assessment.

  • Mike W. Peng

    Mike Peng is the Jindal Chair of Global Strategy at The University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a fellow of the Academy of International Business (AIB) and the Asia Academy of Management (AAOM). Dr. Peng holds a bachelor’s degree from Winona State University in Minnesota and a Ph.D. from the University of Washington, Seattle. He has served on the faculty at the Ohio State University, University of Hawaii and Chinese University of Hong Kong. He has also held visiting or courtesy appointments in Australia, Brazil, Britain, Canada, China, Denmark, Hong Kong and Vietnam. Truly global in scope, Dr. Peng’s research has investigated firm strategies in Africa, Asia, Europe and North and South America. With more than 160 articles and five books, Dr. Peng is one of the most prolific and influential scholars in global strategy. Used in more than 40 countries, his textbooks on global business and strategy are world market-leaders that have been translated into Chinese, Portuguese and Spanish. He has more than 50,000 Google citations, and both the United Nations and the World Bank have cited his work. Among the top 0.1% of most cited researchers worldwide, Dr. Peng is one of only 101 top scholars in business and economics listed among Highly Cited Researchers (compiled by Clarivate Analytics/Web of Science based on citation impact) in 2020. He has been on this distinguished list every year since 2014 and is the only global business text author to have attained this honor. Dr. Peng’s consulting clients include AstraZeneca, Berlitz, Canada Research Chair, MTR Hong Kong, Nationwide, SAFRAN, Texas Instruments, UK Government Office for Science and World Bank.

  • NEW CONTENT HIGHLIGHTS THE MOST RECENT DEVELOPMENTS AND DEBATES. This edition helps students make sense of both recent developments and debates in the field, such as the COVID-19 coronavirus challenge, the deglobalization movement, the digital business model, the antitrust case against Big Tech and Brexit.

  • STUDENTS LEARN THE NEWEST STRATEGIC BUSINESS TERMS AND CONCEPTS. This edition introduces today's newest global business terms, such as additive manufacturing/3D printing, artificial intelligence, blitzscaling and design thinking as well as environmental, social, and governance (ESG) performance. In addition, students examine extraterritoriality, hybrid organization, pivot, servitization, shareholder democracy, socially responsible investment, socioemotional wealth and unicorns.

  • UPDATES HIGHLIGHT THE LATEST RESEARCH FROM THE AUTHOR AND WITHIN THE FIELD. This edition draws on leaders with the most contemporary global strategy research, such as R. D’Aveni on pan-industrials, R. Hoffman on blitzscaling, A. Lee on unicorns, T. Piketty on income inequality and D. Srinivasan and T. Wu on building an antitrust case against Big Tech. These works complement content that focuses on the author’s own cutting-edge research.

  • UPDATED BRIEF AND FOCUSED INTEGRATIVE CASES APPEAL TO TODAY'S TIME-STARVED STUDENTS. This edition leverages short and to-the-point Integrative Cases to support your case teaching. These Integrative Cases emphasize critical information while averaging 5-6 pages in length as opposed to traditional 15-20-page cases.

  • THE MOST UP-TO-DATE COVERAGE ADDRESSES GLOBAL CHALLENGES AS RECENT AS COVID-19. Content offers the most current presentation among all competing textbooks, with copious coverage on how firms can strategically respond timely issues, such as the COVID-19 coronavirus challenge.

  • NUMEROUS DEBATES IN EACH CHAPTER REFLECT CURRENT RESEARCH AND NEW PRACTICES. Students remain engaged and actively participating as each chapter offers a number of captivating debates that draw on today's cutting-edge research and practice.

  • VARIETY OF RELEVANT CASES GUIDES READERS THROUGH EACH CHAPTER AND PROMPT INTENSE DISCUSSION. Each chapter opens with an engaging case and closes with an in-depth case. Three lively strategy-in-action boxes in every chapter prompt involvement. Some cases are written in a future tense—such as the closing case, "Is There an Antitrust Case against Big Tech?" and all are designed to generate intense classroom debates.

  • MINDTAP DIGITAL RESOURCES STREAMLINE CLASS PREPARATION AND SAVE TIME IN GRADING. MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, MindTap can automatically grade assignments and quizzes as well as provide your students with instant feedback on their work.

  • MINDTAP DIGITAL ORGANIZATIONAL AND STUDY TOOLS HELP STUDENTS MANAGE STUDY AND REVIEW. Specially designed organizational and review tools throughout this edition guide your students in study and in better managing their limited time. MindTap allows them to complete assignments whenever and wherever they are ready to learn.

  • FOCUSED COURSE MATERIALS WITHIN MINDTAP ENABLE STUDENTS TO FIND EVERYTHING THEY NEED IN ONE RESOURCE. MindTap saves students money in their course materials with a single destination that’s customized to reflects exactly what's important to you, the instructor.

  • MINDTAP TOOLS TRACK STUDENT PROGRESS IN REAL TIME. With MindTap you are able to track each students' individual progress in real time with the Progress App. You can also adjust your course as needed, based on the analytics of interactivity within your course.

  • MINDTAP MOBILE APP KEEPS STUDENTS INFORMED AND MOTIVATED ON-THE-GO. Now you can keep your students up-to-date on assignments, course due dates, or any changes to your course, while also arming them with on-the-go study tools like flashcards and quizzing.

  • CUSTOMIZE YOUR COURSE USING THE MINDTAP READER. You can build and personalize your course by integrating your own content into the MindTap Reader. Use your own documents or pull from sources like RSS feeds, YouTube videos, websites or Google Docs. You control what content your students see and when they see it with a learning path that can be used as-is or modified to correspond exactly to your syllabus.

  • EMPOWER STUDENTS WITH UP-TO-DATE MINDTAP INFORMATION ON THEIR CLASS PROGRESS. MindTap keeps students constantly informed so they know where they stand at all times--both individually and compared to the highest performers in class. Students can check their personal grades or completed work at any time within the student view of the Progress App.

  • MINDTAP OFFERS A PROVEN, EASY-TO-USE SINGLE INTERFACE. Engage students with course material specially customized for them, by you, within this single streamlined, class-tested and simple interface.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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